Rare Beauty
222 Pacific Coast Hwy,
El Segundo, 90245, CA,
United States
El Segundo, 90245, CA,
United States
1 424-502-1900
Consumer Packaged Goods
Rare Beauty Technographics
Rare Beauty Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Rare Beauty and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 70 Rare Beauty employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Rare Beauty has purchased the following applications: Tipalti Invoice Management and Bill Processing System for AP Automation in 2020, Google Workspace (Formerly Google G-Suite) for Collaboration in 2019, Forter for eCommerce Fraud Protection in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Rare Beauty is running and its propensity to invest more and deepen its relationship with Tipalti , Oracle , Klarna or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Rare Beauty revenues, which have grown to $10.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Rare Beauty intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Rare Beauty Tech Stack and Enterprise Applications
Rare Beauty ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Tipalti | Legacy | Tipalti Invoice Management and Bill Processing System | AP Automation | ERP | n/a | 2020 | 2020 |
In 2020 Rare Beauty deployed Tipalti Invoice Management and Bill Processing System as its AP Automation solution. The deployment was scoped to the finance and accounting function for the United States operations of the 70 person consumer packaged goods company, and the Tipalti Invoice Management and Bill Processing System is surfaced on Rare Beauty's website to receive supplier invoices and bill-related communications.
The implementation configured typical AP Automation capabilities including electronic invoice capture, supplier portal intake, approval routing, and bill processing workflows with general ledger coding and payment preparation functions. Governance was centralized under finance with structured approval workflows and role based access to support invoice validation and control, and operational coverage focused on accounts payable and vendor management processes.
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ERP Financial | ERP |
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2019 | 2020 |
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Payment Processing | ERP |
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2021 | 2021 |
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Payment Processing | ERP |
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2021 | 2021 |
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Payment Processing | ERP |
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2021 | 2021 |
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Rare Beauty Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2019 | 2019 |
In 2019 Rare Beauty implemented Google Workspace (Formerly Google G-Suite) as its enterprise collaboration platform, reflecting use of the service in the company web presence. Rare Beauty is a United States consumer packaged goods brand with approximately 70 employees, and the Google Workspace deployment is the primary Collaboration application referenced on their site.
Google Workspace (Formerly Google G-Suite) supplies core Collaboration capabilities including hosted email, calendaring, real time document collaboration, and cloud storage alongside centralized administration. The implementation aligns with standard Google Workspace functional modules such as Gmail, Drive, Docs, Sheets, Slides and the Admin console, enabling content collaboration and scheduled coordination across teams.
Operational scope centers on corporate functions that intersect with the website experience, including marketing, e-commerce, and customer communications, where staff collaboration and email delivery are essential. Governance and user management are executed through Google Workspace administration features for account provisioning, group aliasing and basic security controls, consistent with small enterprise deployment patterns in the Collaboration category.
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Collaboration | Collaboration |
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2020 | 2020 |
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Rare Beauty eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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| Forter | Legacy | Forter | eCommerce Fraud Protection | eCommerce | n/a | 2020 | 2020 |
In 2020 Rare Beauty implemented Forter as its site-level eCommerce Fraud Protection solution. The deployment positioned Forter on the Rare Beauty public website to monitor and evaluate online orders and checkout workflows, providing real-time fraud decisioning and risk scoring within the storefront environment.
The implementation focuses on standard eCommerce Fraud Protection capabilities, including automated real-time transaction assessment, risk scoring, automated decision actions and manual review routing to support order acceptance and decline workflows. Forter was configured to operate across the ecommerce and payments touchpoints on the site, integrating with checkout and customer authentication flows and routing flagged events to internal ecommerce and operations teams for review and escalation.
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eCommerce | eCommerce |
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2021 | 2021 |
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Personalization and Product Recommendations | eCommerce |
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2020 | 2020 |
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Rare Beauty CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Engagement | CRM |
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2020 | 2020 |
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Customer Loyalty | CRM |
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2021 | 2021 |
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Customer Support | CRM |
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2021 | 2021 |
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Marketing Analytics | CRM |
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2020 | 2020 |
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Marketing Analytics | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Rare Beauty ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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IT Service Management | ITSM |
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2024 | 2024 |
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Rare Beauty IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2015 | 2015 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at Rare Beauty
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by Rare Beauty Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Rare Beauty IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Rare Beauty digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Rare Beauty Technographics
Rare Beauty is a Consumer Packaged Goods organization based in United States,
with around 70 employees and annual revenues of $10.0 million.
Rare Beauty operates a diverse technology stack with applications such as
Tipalti Invoice Management and Bill Processing System, Google Workspace (Formerly Google G-Suite) and Forter,
covering areas like AP Automation, Collaboration and eCommerce Fraud Protection.
Rare Beauty has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Tipalti, Google and Forter.
Rare Beauty recently adopted applications including
Freshservice in 2024, Klarna Payments in 2021 and Google Pay in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Rare Beauty’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Rare Beauty’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Rare Beauty technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.