Rcn Television
Rcn Television Technographics
Rcn Television Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Rcn Television and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1237 Rcn Television employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Rcn Television has purchased the following applications: GumGum for Artificial Intelligence Marketing in 2022, Microsoft 365 for Collaboration in 2015, Zendesk Service for Customer Support in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Rcn Television is running and its propensity to invest more and deepen its relationship with GumGum , Microsoft , Salesforce or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Rcn Television revenues, which have grown to $130.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Rcn Television intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Rcn Television Tech Stack and Enterprise Applications
Rcn Television AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| GumGum | Legacy | GumGum | Artificial Intelligence Marketing | AI-Powered Application | n/a | 2022 | 2022 |
In 2022, Rcn Television implemented GumGum on its website. Rcn Television implemented GumGum, an Artificial Intelligence Marketing application, to introduce contextual advertising and content intelligence capabilities on canalrcn.com, supporting digital advertising and on site marketing workflows for the broadcaster.
Deployment uses a client side page tag to enable page level contextual analysis and real time contextual targeting, consistent with Artificial Intelligence Marketing platform patterns. Operational ownership is centered in the broadcaster's digital advertising and marketing teams, with governance focused on tag management, consent compliance and campaign configuration for ongoing site level ad targeting and creative placement.
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Rcn Television Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2015 | 2015 |
In 2015, Rcn Television deployed Microsoft 365 as its Collaboration platform. The deployment supports Rcn Television's Colombia operations and is positioned to serve corporate, editorial, broadcast production, and digital teams across the 1,237 employee organization.
Microsoft 365 is used both for internal collaboration workflows and on the public website, indicating a mix of cloud-hosted email, document collaboration, team messaging, and centralized content storage capabilities consistent with the Collaboration category. The implementation emphasizes content lifecycle coordination for publishing and editorial review, and it restates Microsoft 365 as the central Collaboration application for these functions.
Operationally the implementation is managed by corporate IT in Colombia with centralized account and access controls, aligning collaboration tooling to broadcast production and web publishing processes. The presence of Microsoft 365 on the website signals integration points between the Collaboration environment and web-facing content workflows, and governance focuses on user provisioning, access rights, and content collaboration policies.
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Collaboration | Collaboration |
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2022 | 2022 |
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Rcn Television CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Zendesk | Legacy | Zendesk Service | Customer Support | CRM | n/a | 2020 | 2020 |
In 2020, Rcn Television deployed Zendesk Service for Customer Support on its public website canalrcn.com. The deployment uses a cloud-hosted Zendesk Service instance embedded as a web support channel to capture viewer inquiries and create tracked tickets for the customer care organization. The implementation centralizes inbound web contact into Zendesk Service, standardizing intake and initial triage workflows for the media company's support teams.
Configuration emphasized core Customer Support capabilities typical to the category, including ticketing, a web-embedded support widget, chat-enabled channels, a knowledge base driven self-service layer, and workflow automation using macros, tags and SLA rules within Zendesk Service. Operational scope targets Rcn Television's customer service function across its Colombian operations, routing viewer issues from canalrcn.com into a centralized support queue and platform-level reporting. The narrative is focused on the site-based SaaS deployment and internal support process consolidation within Zendesk Service.
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Digital Advertising Platform | CRM |
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2016 | 2016 |
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Digital Advertising Platform | CRM |
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2018 | 2018 |
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Digital Advertising Platform | CRM |
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2018 | 2018 |
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Digital Advertising Platform | CRM |
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2018 | 2018 |
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Marketing Analytics | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Tag Management | CRM |
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2015 | 2015 |
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Rcn Television PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2018 | 2018 |
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Rcn Television IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Application Hosting and Computing Services | IaaS |
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2022 | 2022 |
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Application Hosting and Computing Services | IaaS |
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2012 | 2012 |
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Cloud Storage | IaaS |
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2017 | 2017 |
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Content Delivery Network | IaaS |
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2023 | 2023 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Rcn Television CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Security Information and Event Management (SIEM) | CyberSecurity |
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2023 | 2023 |
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IT Decision Makers and Key Stakeholders at Rcn Television
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by Rcn Television Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Rcn Television IT executives and key decision makers. This section highlights Rcn Television's latest recorded technology evaluations, including Ticketsauce for Event Management on 2025-02-26. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Rcn Television digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| 2025-02-26 | Rcn Television | Evaluated | Ticketsauce | Ticketsauce | Event Management | Collaboration |
FAQ - APPS RUN THE WORLD Rcn Television Technographics
Rcn Television is a Media organization based in Colombia,
with around 1237 employees and annual revenues of $130.0 million.
Rcn Television operates a diverse technology stack with applications such as
GumGum, Microsoft 365 and Zendesk Service,
covering areas like Artificial Intelligence Marketing, Collaboration and Customer Support.
Rcn Television has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as GumGum, Microsoft and Zendesk.
Rcn Television recently adopted applications including
Amazon CloudFront in 2023, Lumu Autopilot in 2023 and GumGum in 2022,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Rcn Television’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Rcn Television’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Rcn Television technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.