REA Group
511 Church Street, Richmond,
Melbourne, 3121, VIC,
Australia
Melbourne, 3121, VIC,
Australia
61 13 0085-3440
Professional Services
REA Group Technographics
REA Group Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by REA Group and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 3406 REA Group employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that REA Group has purchased the following applications: Oracle NetSuite ERP for ERP Financial in 2015, Workday Absence Management for Absence and Leave Management in 2017, ABC Travel for Travel Management in 2012 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems REA Group is running and its propensity to invest more and deepen its relationship with Oracle , Workday , Circle In or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing REA Group revenues, which have grown to $1.10 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for REA Group intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
REA Group Tech Stack and Enterprise Applications
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle NetSuite ERP | ERP Financial | ERP Financial Management | n/a | 2015 | 2015 |
In 2015, REA Group implemented Oracle NetSuite ERP as its ERP Financial platform. The deployment centralized core financial management onto Oracle NetSuite ERP for the Australia-headquartered professional services business, establishing a single system of record for finance operations.
The implementation emphasized core financials and accounts receivable capabilities, with explicit operational use by the Finance Squad and accounts receivable teams. Configuration work reflected typical ERP Financial patterns, focusing on transaction ledger control, invoicing workflows, role-based access for finance users, and supportable AR processes that enabled Finance Squad members to engage directly with the system.
Operational coverage centered on the internal finance organization and an emerging ERP support function. Team narratives indicate an ERP Support Coordinator role evolved from AR experience, providing day-to-day incident resolution, configuration assistance, and project support across the finance domain, including a notable project engagement at the end of 2020 that broadened support responsibilities.
Governance and workflow adjustments were pragmatic and skills oriented, driven by knowledge transfer between AR operators and the finance support team. Outcomes reported by staff include growing institutional support capability and individual skill development, with the ERP Support Coordinator explicitly citing increased confidence, expanding responsibility within Oracle NetSuite ERP, and a culture that views mistakes as learning opportunities.
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HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Workday | Legacy | Workday Absence Management | Absence and Leave Management | HCM | n/a | 2017 | 2017 |
In 2017, REA Group implemented Workday Absence Management as part of a broader Workday program across Australia and Asia, positioning Workday Absence Management within its Absence and Leave Management capabilities to standardize leave and absence processes. The program began in Jan 2017 and continued through Jun 2018 under a dedicated Business Readiness Lead and People Systems Lead, establishing a clear year association with the initial deployment activities.
The implementation encompassed multiple Workday modules including Workday HCM, Absence, Time Tracking, Performance, Talent, Learning, Advanced Compensation, and Recruitment, reflecting a comprehensive HR systems configuration. Workday Absence Management was configured alongside time tracking and HCM workflows to support absence recording, eligibility rules, and integration into compensation and talent processes.
Integrations were executed with Payroll and Active Directory among other connectivity points to support user provisioning, payroll-calculated leave balances, and cross-system attendance reconciliation. Operational ownership covered HR, Payroll and Systems functions, with the lead responsible for overall management of all HR systems and for transitioning five Asian countries onto the unified Workday environment.
Governance and operational model changes accompanied the technical rollout, with the program team decommissioning more than four prior systems and introducing new business as usual and release operating rhythms for the systems team. The implementation emphasized stakeholder management across HR, IT and vendor relationships, and centralized payroll and systems leadership to sustain Absence and Leave Management and related HR processes.
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Benefits Administration | HCM |
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2021 | 2021 |
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Core HR | HCM |
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2017 | 2017 |
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Employee Recognition and Rewards Management | HCM |
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2019 | 2019 |
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Learning and Development | HCM |
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2019 | 2019 |
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Payroll | HCM |
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2019 | 2019 |
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Performance and Goal Management | HCM |
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2017 | 2017 |
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Recruiting, Applicant Tracking System | HCM |
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2017 | 2017 |
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Talent Management | HCM |
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2017 | 2017 |
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Time and Attendance | HCM |
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2017 | 2017 |
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ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| ABC Travel | Legacy | ABC Travel | Travel Management | ERP Services and Operations | n/a | 2012 | 2012 |
In 2012 REA Group implemented ABC Travel, deploying ABC Travel as its Corporate Travel Management solution. The implementation is documented in ABC Travel corporate testimonials which identify REA Group as an Australian client that used ABC for corporate travel and event support, and which praise ABC Travel account management and event coordination services.
The deployment focused on corporate travel management capabilities within ABC Travel, including centralized bookings, event travel coordination, and policy-driven account management. Configuration work emphasized enforceable travel policies and managed booking workflows, aligning corporate card and traveler approval rules with ABC Travel booking processes. ABC Travel was used to coordinate event-related travel logistics alongside day-to-day booking functions, reflecting combined meeting and travel management usage.
Operational coverage centered on REA Group’s Australia operations, supporting corporate travel and event staff workflows and vendor-facing account management. Governance leaned on ABC Travel’s account management model, embedding policy controls into booking lifecycles and consolidating event coordination through ABC Travel account teams. Customer feedback in the testimonial highlights account management responsiveness and event coordination quality as observable outcomes of the engagement.
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AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Chatbots and Conversational AI | AI-Powered Application |
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2021 | 2021 |
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Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Analytics and BI | Analytics and BI |
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2021 | 2021 |
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Analytics and BI | Analytics and BI |
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2018 | 2018 |
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Analytics and BI | Analytics and BI |
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2019 | 2019 |
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Collaboration | Collaboration |
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2019 | 2019 |
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Collaboration | Collaboration |
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2019 | 2019 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Document Management, Digital Signing | Content Management |
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2018 | 2018 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Call Center, Customer Support | CRM |
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2015 | 2015 |
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Customer Experience | CRM |
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2018 | 2018 |
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Customer Support | CRM |
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2021 | 2021 |
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Customer Support | CRM |
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2021 | 2021 |
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Customer Support | CRM |
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2018 | 2018 |
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Customer Support | CRM |
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2015 | 2015 |
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Data Management Platform | CRM |
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2018 | 2018 |
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Data Management Platform | CRM |
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2020 | 2020 |
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Marketing Analytics | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2020 | 2020 |
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Tag Management | CRM |
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2018 | 2018 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2020 | 2020 |
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IT Service Management | ITSM |
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2021 | 2021 |
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PPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Project Portfolio Management | PPM |
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2011 | 2011 |
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Project Portfolio Management | PPM |
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2019 | 2019 |
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Project Portfolio Management | PPM |
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2019 | 2019 |
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SPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Configure Price Quote (CPQ) | SPM |
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2020 | 2020 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2017 | 2017 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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Single Sign-On (SSO) | IaaS |
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2019 | 2019 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Identity and Access Management (IAM) | CyberSecurity |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at REA Group
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by REA Group Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from REA Group IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the REA Group digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||
FAQ - APPS RUN THE WORLD REA Group Technographics
REA Group is a Professional Services organization based in Australia,
with around 3406 employees and annual revenues of $1.10 billion.
REA Group operates a diverse technology stack with applications such as
Oracle NetSuite ERP, Workday Absence Management and ABC Travel,
covering areas like ERP Financial, Absence and Leave Management and Travel Management.
REA Group has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Oracle, Workday and ABC Travel.
REA Group recently adopted applications including
Circle In in 2021, Zendesk Chat in 2021 and Zendesk Explore in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of REA Group’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates REA Group’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete REA Group technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.