Santa Monica, 90404, CA,
United States
Red Bull Distribution Company Technographics
Red Bull Distribution Company Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Red Bull Distribution Company and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 2500 Red Bull Distribution Company employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Red Bull Distribution Company has purchased the following applications: RadiusOne AR Suite for AR Automation in 2023, Encompass ERP for Food and Beverage ERP in 2016, MyGeotab for Fleet Management in 2014 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Red Bull Distribution Company is running and its propensity to invest more and deepen its relationship with HighRadius , SAP , Encompass Technologies or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Red Bull Distribution Company revenues, which have grown to $950.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Red Bull Distribution Company intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Red Bull Distribution Company Tech Stack and Enterprise Applications
Red Bull Distribution Company ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| HighRadius | Legacy | RadiusOne AR Suite | AR Automation | ERP | n/a | 2023 | 2023 |
In 2023 Red Bull Distribution Company implemented RadiusOne AR Suite to centralize accounts receivable processing and strengthen AR Automation for finance and order to cash teams across its US distribution operations. The deployment established RadiusOne AR Suite as the primary platform for cash application, deductions management, collections, credit application processing, and electronic invoice presentment and payment.
Configuration work focused on productionizing cash application rules, deductions workflow orchestration, automated collections cadence, credit decision workflows, and a customer-facing payment portal. The team also operationalized technical automation, including bots for invoice tracking, claims processing, proof of delivery tracking, and claim submissions, and administered EIPP and payment acceptance for ACH and credit card transactions.
RadiusOne AR Suite was integrated with SAP S/4HANA ERP to enable daily cash posting, reconciliation, and consolidated reporting, leveraging mapped data interfaces to support accurate cash posting and AR visibility. Data migration and interface management were part of the rollout, with coordinated regional go-lives that included large customer record migrations to SAP S/4HANA and ongoing data flow management between HighRadius and the ERP.
Governance changes included standardized AR processes, tightened user access and permission protocols, and a centralized support workflow for HighRadius tickets managed by the internal finance systems team. The implementation was supported by vendor liaison and day to day operational oversight, with a small finance systems team providing configuration, ticket resolution, and continuous enhancements to RadiusOne AR Suite.
Explicit operational outcomes recorded during the broader HighRadius program include a Canadian subsidiary migration that produced increased automation and improved cash application rates while reducing open AR and deductions, a customer payment portal supporting over 15,000 users, resolution of more than 300 HighRadius related support tickets per year, and daily reconciliation leadership covering approximately 17 million dollars in transactions.
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ERP Financial | ERP |
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2020 | 2022 |
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Red Bull Distribution Company ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Encompass Technologies | Legacy | Encompass ERP | Food and Beverage ERP | ERP Services and Operations | n/a | 2016 | 2017 |
In 2016, Red Bull Distribution Company implemented Encompass ERP, a Food and Beverage ERP solution, using Encompass ERP as a cloud-based platform to support distribution and field sales operations. The deployment supported the US distribution business of Red Bull Distribution Company, a distributor with roughly 2,500 employees, and was positioned to manage order capture, account management, and route operations across sales districts.
The implementation focused on core Food and Beverage ERP capabilities typical for a distributor, including inventory management, order-to-cash and sales order processing, route accounting and scheduling, pricing and promotions management, and mobile field sales functionality. Encompass ERP was configured to align sales order workflows with distribution inventory controls and to support sales representatives in field order entry and account servicing.
Operational coverage extended to district sales teams and field operations, with explicit adoption by a District Sales Manager in Madison, WI who managed six sales representatives and over 600 accounts while using the system. The Encompass ERP deployment was embedded into day to day sales activities for account management, order capture, and category insight analysis, supporting travel based training and new market launches described by field staff.
Governance and rollout emphasized hands on adoption by sales leadership, including in person sales trainings, coaching and mentoring workflows, feedback and corrective counseling, and integration of system use into performance review and sales coaching processes. Training and operationalization were conducted by field leaders who traveled for market launches and new hire onboarding, reinforcing procedural changes in sales operations tied to Encompass ERP use.
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Red Bull Distribution Company SCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Geotab | Legacy | MyGeotab | Fleet Management | SCM | n/a | 2014 | 2014 |
In 2014, Red Bull Distribution Company deployed MyGeotab as its Fleet Management application. The MyGeotab deployment was used to check for violations, attach drivers to trucks, and correct Hours of Service log on and off issues, supporting operational compliance at the distribution site.
The implementation centered on telematics and compliance monitoring capabilities typical of Fleet Management platforms, including GPS telemetry, driver to vehicle assignment controls, and HOS reporting and correction workflows. Administrative controls were operated by on site staff who performed violations checks and corrected driver logs as part of daily fleet operations.
Operational coverage included direct support for route operations, with documented administrative activity tied to 22 routes that were audited for invoice, inventory, and operational discrepancies. MyGeotab was operated alongside other enterprise systems used by the company, including Encompass for CRM and route planning, Ceridian Dayforce for payroll and time corrections, and Puresafety for incident reporting, enabling coordinated fleet, HR, and safety workflows without asserting automated integrations.
Governance for the MyGeotab deployment relied on local administrative processes where Office Administrators attached drivers, resolved HOS exceptions, and performed ongoing violation monitoring, and the implementation coincided with a new warehouse build out in 2014. This narrative ties Red Bull Distribution Company, MyGeotab, Fleet Management, and fleet operations and compliance functions to explicit operational activities and administrative governance.
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Inventory Management | SCM |
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2021 | 2021 |
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Supply Chain Management | SCM |
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2020 | 2021 |
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Red Bull Distribution Company CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Support | CRM |
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2015 | 2015 |
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Marketing Analytics | CRM |
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2020 | 2020 |
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Red Bull Distribution Company EPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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EPM | EPM |
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2016 | 2017 |
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Red Bull Distribution Company ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2019 | 2019 |
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Red Bull Distribution Company IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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Content Delivery Network | IaaS |
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2016 | 2016 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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IT Decision Makers and Key Stakeholders at Red Bull Distribution Company
Apps Being Evaluated by Red Bull Distribution Company Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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