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Red Bull Distribution Company Tech Stack and Enterprise Applications

Red Bull Distribution Company ERP
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
HighRadius Legacy RadiusOne AR Suite AR Automation ERP n/a 2023 2023
In 2023 Red Bull Distribution Company implemented RadiusOne AR Suite to centralize accounts receivable processing and strengthen AR Automation for finance and order to cash teams across its US distribution operations. The deployment established RadiusOne AR Suite as the primary platform for cash application, deductions management, collections, credit application processing, and electronic invoice presentment and payment. Configuration work focused on productionizing cash application rules, deductions workflow orchestration, automated collections cadence, credit decision workflows, and a customer-facing payment portal. The team also operationalized technical automation, including bots for invoice tracking, claims processing, proof of delivery tracking, and claim submissions, and administered EIPP and payment acceptance for ACH and credit card transactions. RadiusOne AR Suite was integrated with SAP S/4HANA ERP to enable daily cash posting, reconciliation, and consolidated reporting, leveraging mapped data interfaces to support accurate cash posting and AR visibility. Data migration and interface management were part of the rollout, with coordinated regional go-lives that included large customer record migrations to SAP S/4HANA and ongoing data flow management between HighRadius and the ERP. Governance changes included standardized AR processes, tightened user access and permission protocols, and a centralized support workflow for HighRadius tickets managed by the internal finance systems team. The implementation was supported by vendor liaison and day to day operational oversight, with a small finance systems team providing configuration, ticket resolution, and continuous enhancements to RadiusOne AR Suite. Explicit operational outcomes recorded during the broader HighRadius program include a Canadian subsidiary migration that produced increased automation and improved cash application rates while reducing open AR and deductions, a customer payment portal supporting over 15,000 users, resolution of more than 300 HighRadius related support tickets per year, and daily reconciliation leadership covering approximately 17 million dollars in transactions.
ERP Financial ERP 2020 2022
Red Bull Distribution Company ERP Services and Operations
Vendor
Previous System
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Category
Market
VAR/SI
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Insight
Encompass Technologies Legacy Encompass ERP Food and Beverage ERP ERP Services and Operations n/a 2016 2017
In 2016, Red Bull Distribution Company implemented Encompass ERP, a Food and Beverage ERP solution, using Encompass ERP as a cloud-based platform to support distribution and field sales operations. The deployment supported the US distribution business of Red Bull Distribution Company, a distributor with roughly 2,500 employees, and was positioned to manage order capture, account management, and route operations across sales districts. The implementation focused on core Food and Beverage ERP capabilities typical for a distributor, including inventory management, order-to-cash and sales order processing, route accounting and scheduling, pricing and promotions management, and mobile field sales functionality. Encompass ERP was configured to align sales order workflows with distribution inventory controls and to support sales representatives in field order entry and account servicing. Operational coverage extended to district sales teams and field operations, with explicit adoption by a District Sales Manager in Madison, WI who managed six sales representatives and over 600 accounts while using the system. The Encompass ERP deployment was embedded into day to day sales activities for account management, order capture, and category insight analysis, supporting travel based training and new market launches described by field staff. Governance and rollout emphasized hands on adoption by sales leadership, including in person sales trainings, coaching and mentoring workflows, feedback and corrective counseling, and integration of system use into performance review and sales coaching processes. Training and operationalization were conducted by field leaders who traveled for market launches and new hire onboarding, reinforcing procedural changes in sales operations tied to Encompass ERP use.
Red Bull Distribution Company SCM
Vendor
Previous System
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Category
Market
VAR/SI
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Insight
Geotab Legacy MyGeotab Fleet Management SCM n/a 2014 2014
In 2014, Red Bull Distribution Company deployed MyGeotab as its Fleet Management application. The MyGeotab deployment was used to check for violations, attach drivers to trucks, and correct Hours of Service log on and off issues, supporting operational compliance at the distribution site. The implementation centered on telematics and compliance monitoring capabilities typical of Fleet Management platforms, including GPS telemetry, driver to vehicle assignment controls, and HOS reporting and correction workflows. Administrative controls were operated by on site staff who performed violations checks and corrected driver logs as part of daily fleet operations. Operational coverage included direct support for route operations, with documented administrative activity tied to 22 routes that were audited for invoice, inventory, and operational discrepancies. MyGeotab was operated alongside other enterprise systems used by the company, including Encompass for CRM and route planning, Ceridian Dayforce for payroll and time corrections, and Puresafety for incident reporting, enabling coordinated fleet, HR, and safety workflows without asserting automated integrations. Governance for the MyGeotab deployment relied on local administrative processes where Office Administrators attached drivers, resolved HOS exceptions, and performed ongoing violation monitoring, and the implementation coincided with a new warehouse build out in 2014. This narrative ties Red Bull Distribution Company, MyGeotab, Fleet Management, and fleet operations and compliance functions to explicit operational activities and administrative governance.
Inventory Management SCM 2021 2021
Supply Chain Management SCM 2020 2021
Red Bull Distribution Company CRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Customer Support CRM 2015 2015
Marketing Analytics CRM 2020 2020
Red Bull Distribution Company EPM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
EPM EPM 2016 2017
Red Bull Distribution Company ITSM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Application Performance Management ITSM 2019 2019
Red Bull Distribution Company IaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Application Hosting and Computing Services IaaS 2016 2016
Content Delivery Network IaaS 2016 2016
Content Delivery Network IaaS 2018 2018

IT Decision Makers and Key Stakeholders at Red Bull Distribution Company

First Name Last Name Title Function Department Email Phone
National Fleet Manager Manager Supply Chain
Director Finance & Controlling Director Finance
Sr Director of Sales and Distribution Director Sales
Call Center & Customer Service Manager Manager Customer Service
Vice President of Sales and Distribution VP Sales
Head of Sales & Distribution Southern California Director Sales
VP of Sales & Distribution VP Sales

Apps Being Evaluated by Red Bull Distribution Company Executives

APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Red Bull Distribution Company IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Red Bull Distribution Company digital transformation priorities and AI adoption trends.
Date Company Status Vendor Product Category Market
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FAQ - APPS RUN THE WORLD Red Bull Distribution Company Technographics
Red Bull Distribution Company is a Distribution organization based in United States, with around 2500 employees and annual revenues of $950.0 million.
Red Bull Distribution Company operates a diverse technology stack with applications such as RadiusOne AR Suite, Encompass ERP and MyGeotab, covering areas like AR Automation, Food and Beverage ERP and Fleet Management.
Red Bull Distribution Company has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as HighRadius, Encompass Technologies and Geotab.
Red Bull Distribution Company recently adopted applications including RadiusOne AR Suite in 2023, SAP S/4 HANA - Materials Management (MM) in 2021 and SAP S/4 HANA in 2020, highlighting its ongoing modernization strategy.
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Our research team continuously updates Red Bull Distribution Company’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.
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