Salzburg, 5061,
Austria
Red Bull Media House Technographics
Red Bull Media House Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Red Bull Media House and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1069 Red Bull Media House employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Red Bull Media House has purchased the following applications: Brightcove for Audio Video and Web Conferencing in 2012, Contentful Content Platform for Web Content Management in 2019, Adobe Experience Cloud for Customer Experience in 2014 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Red Bull Media House is running and its propensity to invest more and deepen its relationship with Brightcove , Microsoft , Salesforce or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Red Bull Media House revenues, which have grown to $57.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Red Bull Media House intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Red Bull Media House Tech Stack and Enterprise Applications
Red Bull Media House Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Brightcove | Legacy | Brightcove | Audio Video and Web Conferencing | Collaboration | n/a | 2012 | 2012 |
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Collaboration | Collaboration |
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2020 | 2020 |
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Collaboration | Collaboration |
|
2022 | 2022 |
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Red Bull Media House Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Contentful GmbH | Legacy | Contentful Content Platform | Web Content Management | Content Management | n/a | 2019 | 2019 |
|
Red Bull Media House CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Adobe Systems | Legacy | Adobe Experience Cloud | Customer Experience | CRM | n/a | 2014 | 2014 |
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Customer Loyalty | CRM |
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2014 | 2014 |
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Customer Support | CRM |
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2020 | 2020 |
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Tag Management | CRM |
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2013 | 2013 |
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Red Bull Media House TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Governance, Risk and Compliance | TRM |
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2020 | 2020 |
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Governance, Risk and Compliance | TRM |
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2020 | 2020 |
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Red Bull Media House IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2014 | 2014 |
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Application Hosting and Computing Services | IaaS |
|
2020 | 2020 |
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Cloud Storage | IaaS |
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2022 | 2022 |
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Cloud Storage | IaaS |
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2023 | 2023 |
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Content Delivery Network | IaaS |
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2014 | 2014 |
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Content Delivery Network | IaaS |
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2023 | 2023 |
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IT Decision Makers and Key Stakeholders at Red Bull Media House
Apps Being Evaluated by Red Bull Media House Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| 2026-04-14 | Red Bull Media House | Evaluated | SAP | SAP Global Trade Services (GTS) | Global Trade Management | SCM |
| 2025-09-19 | Red Bull Media House | Evaluated | Auth0 | Auth0 Authentication | Identity and Access Management (IAM) | CyberSecurity |
| 2025-06-05 | Red Bull Media House | Evaluated | SAP | SAP Sports One Solution | Analytics and BI | Analytics and BI |