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Red Hat Technographics
Red Hat Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Red Hat and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 19000 Red Hat employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
Red Hat has purchased the following applications: Oracle E-Business Suite for ERP Financial in 2013, Avature CRM for Candidate Relationship Management in 2016, Certinia PSA (ex FinancialForce PSA) for Professional Services Automation in 2018 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Red Hat is running and its propensity to invest more and deepen its relationship with Oracle , Avature , HackerRank or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Red Hat revenues, which have grown to $6.40 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Red Hat intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Red Hat Tech Stack and Enterprise Applications
Red Hat ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle E-Business Suite | ERP Financial | ERP | n/a | 2013 | 2013 |
In 2013, Red Hat implemented Oracle E-Business Suite to centralize financial controls and standardize revenue and billing processes. The Oracle E-Business Suite deployment focused on ERP Financial capabilities supporting order-to-cash and revenue accounting functions across the company.
The implementation configured core financial modules including accounts receivable, order entry and contracts, and provisioning for billing support and general ledger interfaces. Configuration work emphasized order validation workflows to process channel distributors, direct end customers, direct resellers and OEM partners, and supported revenue accounting procedures such as VSOE analysis and revenue recognition reviews under ASC 985-605 and ASC 606.
Operational integration included structured handoffs and interfaces with deals desk, sales, sales operations, order management, credit and collections, the general ledger accounting team and legal, reflecting cross-functional dependencies for order processing and revenue close. The program documented and exercised User Acceptance Testing for revenue tooling, including participation in RevStream UAT, and conducted training for North America and global revenue accounting staff, including sessions delivered in Singapore.
Governance included role-based training for revenue accountants and billing specialists, formalization of order processing and billing support procedures, and embedding controls for contract and revenue review into daily operations. The deployment emphasized operational ownership by revenue accounting and billing teams, and maintained a focus on standardized workflows for order validation, revenue recognition reviews and interdepartmental transaction orchestration.
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Expense Management | ERP |
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2014 | 2014 |
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Red Hat HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Avature | Legacy | Avature CRM | Candidate Relationship Management | HCM | n/a | 2016 | 2016 |
In 2016, Red Hat implemented Avature CRM as its Candidate Relationship Management solution on its public careers site, establishing a centralized platform for candidate engagement. The deployment positioned Avature CRM to capture career-site interactions and drive candidate lifecycle workflows for recruitment and talent acquisition.
The implementation leveraged standard Candidate Relationship Management capabilities, including talent pool construction, candidate pipeline management, segmentation and CRM-driven campaign automation. Configuration emphasized candidate data capture from web forms, automated engagement sequences, and tracking of sourcing and referral activity consistent with category workflows.
Avature CRM was integrated directly with Red Hat's website to ingest applications and nurture passive candidates via career-site touchpoints. Operational coverage focused on recruiting and HR teams, with governance and workflow standardization to route candidates through defined pipelines and campaign-driven engagement processes.
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Talent Assessment | HCM |
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2017 | 2017 |
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Video Interviewing | HCM |
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2015 | 2015 |
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Red Hat ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Certinia | Legacy | Certinia PSA (ex FinancialForce PSA) | Professional Services Automation | ERP Services and Operations | n/a | 2018 | 2018 |
In 2018, Red Hat deployed Certinia PSA (ex FinancialForce PSA) to unify its global consulting operations and accelerate back office processes. Certinia PSA (ex FinancialForce PSA) was implemented as the company-wide Professional Services Automation platform to centralize project management, forecasting, and resource planning across consulting teams.
The implementation configured core Professional Services Automation capabilities including resource allocation, assignment management, product and planner records, contact management, project detail tracking, and revenue forecasting. Project managers gained centralized visibility and data needed to manage assignments and ensure proper resource allocation, while stakeholders could access project information at each stage of consulting engagements.
The deployment emphasized a cloud-based architecture tightly integrated with Salesforce and with Red Hat’s financial system, enabling project-related tasks and revenue forecasts to flow between CRM and finance. Red Hat confirmed integration with its financial system and completed regional rollouts quickly, bringing all four operating regions live within six months, and supporting projects across 95 global offices.
Governance and rollout were led through a Product Owner model, with Kathlyn Williams cited as PSA Product Owner for Red Hat, and the program prioritized cohesive communication across geographically dispersed teams. Reported outcomes included faster operational cadence, centralized task management that saved time and improved user experience, and a more flexible, scalable business model for consulting services.
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Red Hat Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Analytics and BI | Analytics and BI |
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2019 | 2019 |
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Analytics and BI | Analytics and BI |
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2021 | 2021 |
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Analytics and BI | Analytics and BI |
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2023 | 2023 |
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Red Hat Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Audio Video and Web Conferencing | Collaboration |
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2017 | 2017 |
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Audio Video and Web Conferencing | Collaboration |
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2017 | 2017 |
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Collaboration | Collaboration |
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2017 | 2017 |
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Event Management | Collaboration |
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2016 | 2016 |
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Event Management | Collaboration |
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2019 | 2019 |
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Survey and Questionnaire | Collaboration |
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2019 | 2019 |
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Red Hat Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application, Web and Enterprise Search | Content Management |
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2018 | 2020 |
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Digital Signing | Content Management |
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2021 | 2021 |
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Red Hat CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Account Based Marketing | CRM |
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2021 | 2021 |
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Account Based Marketing | CRM |
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2023 | 2023 |
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Call Center | CRM |
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2015 | 2015 |
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CRM | CRM |
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2018 | 2018 |
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Customer Experience | CRM |
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2019 | 2019 |
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Customer Experience | CRM |
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2020 | 2020 |
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Customer Support | CRM |
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2015 | 2015 |
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Data Management Platform | CRM |
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2016 | 2016 |
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Data Management Platform | CRM |
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2017 | 2017 |
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Data Management Platform | CRM |
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2017 | 2017 |
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Digital Advertising Platform | CRM |
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2015 | 2015 |
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Marketing Analytics | CRM |
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2015 | 2015 |
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Marketing Automation | CRM |
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2018 | 2018 |
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Marketing Automation | CRM |
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2010 | 2010 |
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Marketing Automation | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2014 | 2014 |
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Marketing Automation | CRM |
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2016 | 2016 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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Red Hat ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Incident Management | ITSM |
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2018 | 2018 |
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IT Service Management | ITSM |
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2019 | 2019 |
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Red Hat PLM and Engineering
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Product Lifecycle Management | PLM and Engineering |
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2016 | 2016 |
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Red Hat PPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Project Portfolio Management | PPM |
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2001 | 2001 |
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Project Portfolio Management | PPM |
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2023 | 2023 |
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Red Hat Procurement
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Procurement | Procurement |
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2014 | 2014 |
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Procurement | Procurement |
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2014 | 2014 |
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Procurement | Procurement |
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2014 | 2014 |
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Sourcing | Procurement |
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2014 | 2014 |
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Supplier Relationship Management | Procurement |
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2014 | 2014 |
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Supplier Relationship Management | Procurement |
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2014 | 2014 |
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Red Hat SPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Incentive Compensation Management | SPM |
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2021 | 2021 |
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Red Hat TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Treasury Management | TRM |
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2017 | 2018 |
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Red Hat PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Apps Development | PaaS |
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2002 | 2002 |
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Test Automation Platform | PaaS |
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2019 | 2019 |
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Transactional Email | PaaS |
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2019 | 2019 |
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Red Hat IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2015 | 2015 |
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Content Delivery Network | IaaS |
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2014 | 2014 |
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Red Hat CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Secure Email Gateways (SEGs) | CyberSecurity |
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2019 | 2019 |
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IT Decision Makers and Key Stakeholders at Red Hat
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
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Chief Revenue Director | Director | Finance | |
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EVP Global Sales and Services | VP | Sales | |
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Vice President, Global Sales Operations | VP | Sales | |
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Director of Operations, North America | Director | Finance | |
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Senior Director of North America Operations | Director | Operations | |
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President and CEO | CXO | Finance | |
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Director, Global Sales Enablement and Development Programs | Director | Sales | |
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Executive Vice President and Chief People Officer | CXO | HR | |
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Senior Director, Total Rewards & Analytics | Director | HR | |
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Vice President, Global Sales Enablement + Development | VP | Sales | |
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Chief of Staff | CXO | Finance | |
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Senior Vice President and Chief People Officer | CXO | HR | |
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Head of Global Talent Acquisition Operations | Director | HR | |
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Finance Director | Director | Finance | |
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Finance Controller | Director | Finance | |
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Global Information Technology Director | Director | IT | |
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Manager - Information and Technology Services | Manager | IT | |
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Senior Director of Global Tax | Director | Finance | |
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Vice President and Chief Accounting Officer | CXO | Finance | |
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VP Finance | VP | Finance | |
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CFO | CXO | Finance | |
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Senior Director, Global Sales Incentives | Director | Sales | |
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Senior Manager Sales Operations | Manager | Sales | |
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Senior Manager, Global Sales Operations | Manager | Sales | |
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Manager, Sales Performance Management Systems | Manager | IT | |
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Director, Finance & Global Sales Incentives | Director | Sales | |
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Senior Principal Product Manager | Manager | IT | |
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Principal Demand Generation Manager, Team Lead, Global IT Automation Campaigns | Manager | Marketing | |
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Manager, Global Demand Generation Marketing | Manager | Marketing | |
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Salesforce Administrator and Business Systems Analyst | Manager | Marketing | |
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Certified Salesforce Administrator/Sales Operations Manager | Manager | Marketing | |
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Salesforce Administrator | Manager | Marketing | |
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Apps Being Evaluated by Red Hat Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Red Hat IT executives and key decision makers. This section highlights Red Hat's latest recorded technology evaluations, including IBM Sterling Commerce for eCommerce on 2025-06-16, IBM Instana for Application Performance Management on 2025-06-16, and IBM Turbonomic for Application Performance Management on 2025-05-28. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Red Hat digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| 2025-06-16 | Red Hat | Evaluated | IBM | IBM Instana | Application Performance Management | ITSM |
| 2025-06-16 | Red Hat | Evaluated | IBM | IBM Sterling Commerce | eCommerce | eCommerce |
| 2025-05-28 | Red Hat | Evaluated | IBM | IBM Turbonomic | Application Performance Management | ITSM |
| 2025-05-09 | Red Hat | Evaluated |
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AP Automation | ERP |
| 2025-05-07 | Red Hat | Evaluated |
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Governance, Risk and Compliance | TRM |
| 2025-04-17 | Red Hat | Evaluated |
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Apps Development | PaaS |
| 2024-10-21 | Red Hat | Evaluated |
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Web Content Management | Content Management |
| 2024-08-08 | Red Hat | Evaluated |
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ETRM | TRM |
| 2024-07-25 | Red Hat | Evaluated |
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Facility Management | ERP Services and Operations |
FAQ - APPS RUN THE WORLD Red Hat Technographics
Red Hat is a Professional Services organization based in United States,
with around 19000 employees and annual revenues of $6.40 billion.
Red Hat operates a diverse technology stack with applications such as
Oracle E-Business Suite, Avature CRM and Certinia PSA (ex FinancialForce PSA),
covering areas like ERP Financial, Candidate Relationship Management and Professional Services Automation.
Red Hat has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Oracle, Avature and Certinia.
Red Hat recently adopted applications including
ZenHub Pulse in 2023, 6sense Account Engagement Platform in 2023 and ZenHub Project Management in 2023,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Red Hat’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Red Hat’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Red Hat technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.