Redcat
Level 1/51 Stephenson St,
Cremorne, 3121, VIC,
Australia
Cremorne, 3121, VIC,
Australia
61 3 8687-7800
Professional Services
Redcat Technographics
Redcat Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Redcat and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 100 Redcat employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Redcat has purchased the following applications: Microsoft 365 for Collaboration in 2015, Ecwid for eCommerce in 2021, Hubspot CRM for CRM in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Redcat is running and its propensity to invest more and deepen its relationship with Microsoft , Ecwid , HubSpot or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Redcat revenues, which have grown to $10.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Redcat intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Redcat Tech Stack and Enterprise Applications
Redcat Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2015 | 2015 |
In 2015, Redcat provisioned Microsoft 365 as its Collaboration platform. The implementation supports the Australian professional services firm of approximately 100 employees, and public site references indicate Microsoft 365 is used on Redcat’s website. Microsoft 365 is positioned to serve corporate communication, document sharing, and basic team collaboration across the organization.
The deployment aligns with standard Collaboration capabilities, typically encompassing Exchange Online for email, SharePoint Online for intranet and document libraries, OneDrive for Business for personal file storage, and Microsoft Teams for synchronous collaboration. Configuration signals are consistent with tenant-based provisioning, centralized identity management and role-based access controls, and shared content libraries to support consulting and project teams.
Operational coverage appears focused on internal knowledge management, cross-department collaboration, and external-facing content referenced on the corporate site. Governance practices consistent with this implementation would include tenant administration, user lifecycle workflows, and document permission models, while day-to-day business functions impacted include IT administration, project delivery teams, and corporate communications.
|
Redcat eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Ecwid | Legacy | Ecwid | eCommerce | eCommerce | n/a | 2021 | 2021 |
In 2021, Redcat implemented Ecwid as its eCommerce solution on its public website, establishing Ecwid as the primary platform for online product presentation and direct customer sales. The implementation is categorized as eCommerce and is embedded in Redcat’s site to provide a customer-facing storefront and online purchasing capability for its professional services offerings and related products.
The deployment centers on Ecwid’s storefront and catalog capabilities, including product catalog management, shopping cart and checkout workflows, and customer-facing storefront rendering that is embedded into the existing website front end. Operational scope spans digital sales and marketing functions, with configuration focused on catalog publishing and order capture, and governance oriented to centralized catalog control and order processing workflows. Ecwid is the named application in use, and the implementation emphasizes eCommerce functional modules rather than integrations with other systems since no external system integrations were specified.
|
Redcat CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| HubSpot | Legacy | Hubspot CRM | CRM | CRM | n/a | 2019 | 2019 |
In 2019 Redcat implemented Hubspot CRM as its primary customer relationship management platform. The deployment is anchored to Redcat's public website, using Hubspot CRM to capture inbound leads and to persist contact and company records collected through site forms.
The Hubspot CRM implementation includes standard CRM functional modules, configured for contact and company management, deal pipeline stages, activity tracking, and basic marketing automation workflows aligned to lead capture. Configuration work emphasized form-to-contact mapping, pipeline stage definitions, and contact segmentation to support sales opportunity management and targeted outreach.
Operationally Hubspot CRM is used across sales and marketing functions and serves as the central repository for website-sourced leads, enabling cross-functional visibility into lead status and engagement. The implementation scope is focused on customer-facing processes tied to Redcat's Australian website and does not document external system integrations beyond the site embedding.
Governance was organized around centralized data stewardship and role-based access, with administrative controls to enforce consistent contact records and pipeline discipline. Process changes concentrated on formalizing lead capture, qualification, and handoff between marketing and sales within Hubspot CRM, with internal administrators maintaining ongoing configuration and user management.
|
|
|
|
|
Customer Experience | CRM |
|
2020 | 2020 |
|
|
|
|
|
Digital Advertising Platform | CRM |
|
2019 | 2019 |
|
|
|
|
|
Marketing Automation | CRM |
|
2018 | 2018 |
|
|
|
|
|
Marketing Automation | CRM |
|
2022 | 2022 |
|
Redcat ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
IT Service Management | ITSM |
|
2021 | 2021 |
|
Redcat TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Governance, Risk and Compliance | TRM |
|
2021 | 2021 |
|
Redcat PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Transactional Email | PaaS |
|
2016 | 2016 |
|
Redcat IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2022 | 2022 |
|
|
|
|
|
Content Delivery Network | IaaS |
|
2022 | 2022 |
|
|
|
|
|
Content Delivery Network | IaaS |
|
2022 | 2022 |
|
Redcat CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Secure Email Gateways (SEGs) | CyberSecurity |
|
2018 | 2018 |
|
|
|
|
|
Secure Email Gateways (SEGs) | CyberSecurity |
|
2020 | 2020 |
|
Redcat Professional Services
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Professional Services | Professional Services |
|
2020 | 2020 |
|
IT Decision Makers and Key Stakeholders at Redcat
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Redcat Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Redcat IT executives and key decision makers. This section highlights Redcat's latest recorded technology evaluations, including Toast POS for Point Of Sale on 2025-08-15. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Redcat digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD Redcat Technographics
Redcat is a Professional Services organization based in Australia,
with around 100 employees and annual revenues of $10.0 million.
Redcat operates a diverse technology stack with applications such as
Microsoft 365, Ecwid and Hubspot CRM,
covering areas like Collaboration, eCommerce and CRM.
Redcat has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Microsoft, Ecwid and HubSpot.
Redcat recently adopted applications including
Hubspot Marketing Automation in 2022, Amazon EC2 in 2022 and Amazon CloudFront in 2022,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Redcat’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Redcat’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Redcat technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.