Bracknell, RG12 2UP,
United Kingdom
Redwood Technologies Technographics
Redwood Technologies Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Redwood Technologies and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 200 Redwood Technologies employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Redwood Technologies has purchased the following applications: Lead Forensics for Marketing Analytics, Lead Generation in 2013, Amazon EC2 for Application Hosting and Computing Services in 2017 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Redwood Technologies is running and its propensity to invest more and deepen its relationship with Lead Forensics , Act-On Software , Adobe Systems or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Redwood Technologies revenues, which have grown to $30.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Redwood Technologies intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Redwood Technologies Tech Stack and Enterprise Applications
Redwood Technologies CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Lead Forensics | Legacy | Lead Forensics | Marketing Analytics, Lead Generation | CRM | n/a | 2013 | 2013 |
In 2013, Redwood Technologies deployed Lead Forensics on its website to support Marketing Analytics,Lead Generation activities across its UK operations. Lead Forensics was implemented as a site-level visitor identification and analytics layer, instrumenting page tagging and session capture to surface anonymous-to-known company matches for inbound lead qualification.
The Lead Forensics implementation focused on core Marketing Analytics,Lead Generation capabilities such as firmographic capture, company attribution, session-level behavioral analytics, and alerting for high-value visitor activity. Configuration emphasized company identification rules, data retention and reporting views, and scripted dashboards that presented visitor lists and activity timelines to commercial teams.
Operationally the deployment was scoped to the corporate website and used by marketing and sales functions within Redwood Technologies in the United Kingdom, where application outputs were consumed for lead prioritization and outreach workflows. The implementation emphasized data hygiene around IP-to-company resolution and consistent visitor tagging to support downstream prospecting processes.
Governance centered on role-based access to Lead Forensics dashboards and an internal cadence for lead review between marketing and sales, with documented procedures for qualifying and assigning identified accounts. Lead Forensics was the primary named application supporting Redwood Technologies Marketing Analytics,Lead Generation objectives and was restated as Lead Forensics within operational runbooks and reporting views.
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Marketing Automation | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2022 | 2022 |
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Redwood Technologies IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Amazon Web Services (AWS) | Legacy | Amazon EC2 | Application Hosting and Computing Services | IaaS | n/a | 2017 | 2017 |
In 2017, Redwood Technologies deployed Amazon EC2 to host its public website. The Amazon EC2 deployment provides Application Hosting and Computing Services for Redwood Technologies, supporting customer facing web hosting and online customer engagement functions.
Configuration and operational focus centered on instance provisioning and compute sizing, virtual networking and security group controls, and operating system image management to run web and application processes on EC2. The implementation leverages standard instance lifecycle practices and scripted provisioning to support patching and application updates, aligned with common Application Hosting and Computing Services workflows.
Operational coverage for the Amazon EC2 deployment is primarily within the IT and web operations function and touches marketing and client delivery teams via the public website. Governance emphasizes access control, change management for instance configuration, and runbook driven operations to manage the web hosting estate on Amazon EC2.
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at Redwood Technologies
| First Name | Last Name | Title | Function | Department | Phone | |
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Apps Being Evaluated by Redwood Technologies Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| 2026-02-05 | Redwood Technologies | Evaluated | Vodafone | Vodafone Storm | Call Center | CRM |
| 2024-08-06 | Redwood Technologies | Evaluated | LiveOps | LiveOps | Call Center | CRM |