RedZed
L 9 99 Queens St Melbourn,
Melbourne, 3001, VIC,
Australia
Melbourne, 3001, VIC,
Australia
61 13 0072 2462
Banking and Financial Services
RedZed Technographics
RedZed Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by RedZed and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 150 RedZed employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that RedZed has purchased the following applications: Microsoft 365 for Collaboration in 2019, Algolia Search for Application, Web and Enterprise Search in 2020, The Trade Desk for Digital Advertising Platform in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems RedZed is running and its propensity to invest more and deepen its relationship with Microsoft , Algolia , The Trade Desk or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing RedZed revenues, which have grown to $20.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for RedZed intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
RedZed Tech Stack and Enterprise Applications
RedZed Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2019 | 2019 |
In 2019 RedZed deployed Microsoft 365 as its Collaboration platform across the organization in Australia. Microsoft 365 was provisioned as a cloud tenant to deliver centralized email, Office desktop and web applications, real time chat and meetings, and enterprise document libraries. Public site assets indicate Microsoft 365 usage on the corporate website.
Deployment focused on core Collaboration modules including Exchange Online, Microsoft Teams, SharePoint Online, OneDrive for Business and the Office suite, enabling business functions such as lending operations, finance, sales and corporate support to collaborate and share files. Identity and access control used Microsoft identity services and tenant administration controls, with governance centered on role based access, conditional access policies and information protection settings. Operational coverage included all 150 employees, standardizing document versioning, meeting collaboration workflows and secure external sharing across the business. The narrative positions RedZed Microsoft 365 Collaboration as the central platform supporting internal collaboration and records management.
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RedZed Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Algolia | Legacy | Algolia Search | Application, Web and Enterprise Search | Content Management | n/a | 2020 | 2020 |
In 2020 RedZed deployed Algolia Search on its public website, bringing a dedicated search capability under the Application, Web and Enterprise Search category for customer-facing product discovery and site navigation. The implementation uses Algolia Search as a search as a service index and query endpoint, integrating with the website front end through Algolia APIs and client libraries to deliver autocomplete, instant search, and faceted result sets. Indexing configurations and relevance rules were defined to align search results with RedZed's product and information taxonomy.
Operational configuration emphasized curated indices, relevance tuning, and search analytics to support digital channels, marketing, and customer service workflows. Governance and upkeep are organized around periodic index updates and ranking adjustments managed by the digital product team and content owners, with search logs and analytics used to drive iterative relevance changes. Algolia Search serves as the primary site search layer for RedZed, classified as Application, Web and Enterprise Search and supporting website discovery and user navigation.
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RedZed CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| The Trade Desk | Legacy | The Trade Desk | Digital Advertising Platform | CRM | n/a | 2019 | 2019 |
In 2019, RedZed implemented The Trade Desk as its Digital Advertising Platform on the company website to support paid media and audience targeting for the Australian banking and financial services firm. The Trade Desk is deployed as a site level demand side platform connected to RedZed web pages, providing programmatic campaign orchestration and real time bidding capabilities for display and video inventory.
Configuration focused on standard Digital Advertising Platform functional areas, including campaign management and trafficking, audience segmentation and targeting, bid strategy and optimization controls, and measurement and reporting. The Trade Desk platform is referenced for creative assignment and frequency management, and it enables campaign-level pacing and budget controls consistent with programmatic DSP workflows.
Operational coverage centers on RedZed marketing and growth teams, with the platform instrumented on the website via tag implementation to collect site events and feed audiences. Governance concentrates on marketing operations for campaign setup and reporting, with processes organized around campaign lifecycle, audience creation, and compliance with site level consent mechanisms.
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Digital Advertising Platform | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2019 | 2019 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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RedZed PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2020 | 2020 |
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RedZed IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2013 | 2013 |
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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RedZed CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2016 | 2016 |
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IT Decision Makers and Key Stakeholders at RedZed
| First Name | Last Name | Title | Function | Department | Phone | |
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Managing Director | Director | Finance | |
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Office Manager / Executive Assistant to the Managing Director, Events and Partnerships Manager | Manager | Finance | |
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CFO | CXO | Finance | |
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Chief People & Culture Officer | CXO | HR | |
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CIO | CXO | Finance | |
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Chief Operating Officer | CXO | Finance | |
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Apps Being Evaluated by RedZed Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from RedZed IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the RedZed digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD RedZed Technographics
RedZed is a Banking and Financial Services organization based in Australia,
with around 150 employees and annual revenues of $20.0 million.
RedZed operates a diverse technology stack with applications such as
Microsoft 365, Algolia Search and The Trade Desk,
covering areas like Collaboration, Application, Web and Enterprise Search and Digital Advertising Platform.
RedZed has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Microsoft, Algolia and The Trade Desk.
RedZed recently adopted applications including
Salesforce Sales Cloud in 2021, Newfold Digital Hostopia Australia in 2021 and Algolia Search in 2020,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of RedZed’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates RedZed’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete RedZed technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.