REEF
78 SW 7th St,
Miami, 33130, FL,
United States
Miami, 33130, FL,
United States
1 305-702-3924
Professional Services
REEF Technographics
REEF Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by REEF and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1800 REEF employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that REEF has purchased the following applications: Greenhouse ATS for Applicant Tracking System in 2023, Zoominfo Chat for Chatbots and Conversational AI in 2021, Zoom for Audio Video and Web Conferencing in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems REEF is running and its propensity to invest more and deepen its relationship with Greenhouse , Sterling Talent Solutions , Verified First or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing REEF revenues, which have grown to $2.50 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for REEF intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
REEF Tech Stack and Enterprise Applications
HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Greenhouse | Legacy | Greenhouse ATS | Applicant Tracking System | HCM | n/a | 2023 | 2023 |
In 2023, REEF implemented Greenhouse ATS. REEF is using Greenhouse ATS on their website to publish job listings and capture candidate applications through its public careers experience.
Greenhouse ATS is configured to manage end to end recruiting workflows, including job requisition posting, candidate tracking and pipeline management, interview scheduling and orchestration, offer management and recruiting analytics. Configuration emphasizes careers site integration to maintain synchronized job catalogs and application forms. These modules align with the Applicant Tracking System category and support core talent acquisition processes.
The deployment supports REEF recruiting teams and hiring managers, aligning applicant intake with interview orchestration and offer workflows to centralize candidate records. No third party integration details were disclosed in the source, so integrations with HRIS or payroll systems were not specified. Operational use is centered on the public recruiting channel via REEF's website as the primary candidate entry point.
Governance focuses on standardized hiring stages and role based access, with structured interview scorecards and centralized candidate data to enforce consistent selection workflows. The Greenhouse ATS configuration establishes recruitment process control and a single system of record for external applicant flows within REEF's talent acquisition function.
|
|
|
|
|
BackGround Screening | HCM |
|
2018 | 2018 |
|
|
|
|
|
BackGround Screening | HCM |
|
2018 | 2018 |
|
AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Zoominfo | Legacy | Zoominfo Chat | Chatbots and Conversational AI | AI-Powered Application | n/a | 2021 | 2021 |
In 2021, REEF deployed Zoominfo Chat on its website. REEF implemented Zoominfo Chat, a Chatbots and Conversational AI application, to support sales, marketing, and customer support workflows through on-site conversational engagement.
The implementation focused on chatbot configuration and conversational design, with modules for visitor qualification, intent detection, FAQ automation, and escalation to human agents. Zoominfo Chat was configured to operate as the front line for web interactions, capturing contact intent and structuring conversational transcripts for internal review.
The deployment is embedded in the website front-end and is structured to hand off complex sessions to human agents and internal engagement processes, following standard conversational API and webhook patterns for session transfer. Operational scope centered on external customer and prospect interactions on REEF public web pages, with content and script governance owned by marketing and support stakeholders.
Governance established conversational content ownership, escalation workflows, and monitoring processes to manage responses and handoffs, aligning chatbot scripts with existing customer engagement policies. The narrative centers on REEF, Zoominfo Chat, Chatbots and Conversational AI, and the business functions of sales, marketing, and customer support as the primary areas impacted by the implementation.
|
Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Zoom Video Communications | Legacy | Zoom | Audio Video and Web Conferencing | Collaboration | n/a | 2021 | 2021 |
In 2021, REEF implemented Zoom for Audio Video and Web Conferencing. The deployment includes use of Zoom on REEF's website to present client-facing meeting join flows and to enable scheduled virtual sessions across the company’s United States operations.
REEF configured Zoom to provide core conferencing capabilities including video meetings, audio conferencing, screen sharing, meeting scheduling and webinar-style sessions, with the Zoom application surfaced on public web pages for direct client engagement. The implementation emphasizes standard meeting controls and participant management workflows consistent with Audio Video and Web Conferencing deployments.
Operational coverage focuses on client engagement, corporate communications and internal collaboration within REEF’s professional services organization. Governance centers on centralized account administration, standardized meeting policies and administrative controls to manage conferencing usage and access across departments, while Zoom is the primary Audio Video and Web Conferencing solution supporting those business functions.
|
|
|
|
|
Collaboration | Collaboration |
|
2021 | 2021 |
|
|
|
|
|
Collaboration | Collaboration |
|
2019 | 2019 |
|
Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Contract Lifecycle Management | Content Management |
|
2019 | 2019 |
|
|
|
|
|
Contract Lifecycle Management | Content Management |
|
2015 | 2015 |
|
|
|
|
|
Digital Signing | Content Management |
|
2021 | 2021 |
|
|
|
|
|
Enterprise Content Management | Content Management |
|
2021 | 2021 |
|
eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Shipping Management | eCommerce |
|
2022 | 2022 |
|
CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Marketing Analytics | CRM |
|
2020 | 2020 |
|
|
|
|
|
Marketing Automation | CRM |
|
2021 | 2021 |
|
|
|
|
|
Marketing Automation | CRM |
|
2020 | 2020 |
|
|
|
|
|
Sales Automation, CRM, Sales Engagement | CRM |
|
2020 | 2020 |
|
ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Application Performance Management | ITSM |
|
2019 | 2019 |
|
|
|
|
|
IT Service Management | ITSM |
|
2020 | 2020 |
|
TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Treasury Management | TRM |
|
2020 | 2020 |
|
PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Transactional Email | PaaS |
|
2022 | 2022 |
|
|
|
|
|
Transactional Email | PaaS |
|
2019 | 2019 |
|
|
|
|
|
Transactional Email | PaaS |
|
2020 | 2020 |
|
IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2018 | 2018 |
|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2018 | 2018 |
|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2018 | 2018 |
|
|
|
|
|
Backup as a Service (BaaS) | IaaS |
|
2018 | 2018 |
|
|
|
|
|
Cloud Storage | IaaS |
|
2018 | 2018 |
|
|
|
|
|
Content Delivery Network | IaaS |
|
2020 | 2020 |
|
|
|
|
|
Content Delivery Network | IaaS |
|
2019 | 2019 |
|
CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Secure Email Gateways (SEGs) | CyberSecurity |
|
2021 | 2021 |
|
|
|
|
|
Secure Email Gateways (SEGs) | CyberSecurity |
|
2019 | 2019 |
|
|
|
|
|
Web Application Firewalls (WAF) | CyberSecurity |
|
2021 | 2021 |
|
IT Decision Makers and Key Stakeholders at REEF
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by REEF Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from REEF IT executives and key decision makers. This section highlights REEF's latest recorded technology evaluations, including Restaurant365 for Restaurant Management on 2025-05-23. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the REEF digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD REEF Technographics
REEF is a Professional Services organization based in United States,
with around 1800 employees and annual revenues of $2.50 billion.
REEF operates a diverse technology stack with applications such as
Greenhouse ATS, Zoominfo Chat and Zoom,
covering areas like Applicant Tracking System, Chatbots and Conversational AI and Audio Video and Web Conferencing.
REEF has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Greenhouse, Zoominfo and Zoom Video Communications.
REEF recently adopted applications including
Greenhouse ATS in 2023, DHL EasyShip in 2022 and Amazon SES in 2022,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of REEF’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates REEF’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete REEF technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.