AI Buyer Insights:

● Marriott International, an Oracle PeopleSoft ERP customer evaluated Microsoft Dynamics 365 Business Central

● Department Of Homeland Security, an Oracle E-Business Suite customer evaluated SAP S/4HANA Cloud

● BDO Unibank, a Finastra Misys Opics customer evaluated ION IT2 Treasury

● Michelin, an e2open customer evaluated Oracle Transportation Management

● Deutsche Rentenversicherung Bund, a SAP S/4 HANA HCM customer evaluated SAP SuccessFactors Employee Central

● JLG Industries, an Oracle JD Edwards EnterpriseOne customer evaluated Oracle Cloud ERP

● Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

● Coles Supermarkets, an Oracle Retek POS customer evaluated NCR Voyix Counterpoint

● Habib Bank, an Finastra Misys FusionBanking Equation customer evaluated FIS Core Banking

● MECCA Australia, a Microsoft Dynamics NAV customer evaluated SAP S/4HANA

● Fluke Corporation, an Oracle E-Business Suite customer evaluated SAP S/4 HANA

● Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

● City of Richmond, VA, an Oracle E-Business Suite customer evaluated Tyler Munis ERP

● Florida State University, an Oracle PeopleSoft HCM customer evaluated Workday HCM

● TJX Companies, an Oracle E-Business Suite customer evaluated Workday Financial

● Ahold Delhaize USA, an Oracle Retail Merchandising customer evaluated SAP Retail Management

● Indiana University, an Oracle PeopleSoft Global Payroll customer evaluated Workday Payroll

● Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

● Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

● Printpack, an Oracle JD Edwards EnterpriseOne customer evaluated Oracle Cloud ERP

● California Polytechnic State University, an Oracle PeopleSoft ERP customer evaluated Oracle Cloud ERP

● Hendrick Automotive, an Oracle NetSuite Procurement customer evaluated Coupa Procurement

● Pacific Coast Producers, an Oracle JD Edwards EnterpriseOne customer evaluated SAP S/4HANA Cloud

● Zurich Insurance Group, a Guidewire ClaimCenter customer evaluated Duck Creek Claims

● Becker Industrie, a Microsoft Dynamics AX customer evaluated Microsoft Dynamics 365 F&O

● Adelphi University, an ADP Enterprise eTIME customer evaluated Workday Time and Attendance

● City of Fresno, an Oracle PeopleSoft ERP customer evaluated Oracle Cloud ERP

● Washington State University, a Workday Time customer evaluated UKG Pro Timekeeping

● ASGC Group, an Oracle E-Business Suite customer evaluated Oracle Cloud ERP

● Synovus Bank, a Q2 Digital Banking customer evaluated Apiture Digital Banking

● Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

● Sunflower Bank, a Fiserv Signature Bank customer evaluated FIS Horizon

● Hong Kong Polytechnic University (PolyU) , an Oracle E-Business Suite customer evaluated SAP S/4 HANA

● Albertsons, a Procurant One customer evaluated Oracle Procurement Cloud

● Ivy Tech Community College, a RNL ScaleFunder customer evaluated Virtuous CRM

● Travelers, an Exterro Zapproved ZDiscovery customer evaluated LexisNexis CounselLink

● Harvard University, an Oracle PeopleSoft HCM customer evaluated Oracle Cloud HCM

● First Citizens Bank, a Fiserv Signature Bank Platform customer evaluated FIS Core Banking

● Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

● Southern Company, a Hitachi Ventyx FocalPoint customer evaluated AVEVA PI System

● First Horizon Bank, an nCino Loan Origination customer evaluated FIS Commercial Loan Servicing

● Marriott International, an Oracle PeopleSoft ERP customer evaluated Microsoft Dynamics 365 Business Central

● Department Of Homeland Security, an Oracle E-Business Suite customer evaluated SAP S/4HANA Cloud

● BDO Unibank, a Finastra Misys Opics customer evaluated ION IT2 Treasury

● Michelin, an e2open customer evaluated Oracle Transportation Management

● Deutsche Rentenversicherung Bund, a SAP S/4 HANA HCM customer evaluated SAP SuccessFactors Employee Central

● JLG Industries, an Oracle JD Edwards EnterpriseOne customer evaluated Oracle Cloud ERP

● Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

● Coles Supermarkets, an Oracle Retek POS customer evaluated NCR Voyix Counterpoint

● Habib Bank, an Finastra Misys FusionBanking Equation customer evaluated FIS Core Banking

● MECCA Australia, a Microsoft Dynamics NAV customer evaluated SAP S/4HANA

● Fluke Corporation, an Oracle E-Business Suite customer evaluated SAP S/4 HANA

● Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

● City of Richmond, VA, an Oracle E-Business Suite customer evaluated Tyler Munis ERP

● Florida State University, an Oracle PeopleSoft HCM customer evaluated Workday HCM

● TJX Companies, an Oracle E-Business Suite customer evaluated Workday Financial

● Ahold Delhaize USA, an Oracle Retail Merchandising customer evaluated SAP Retail Management

● Indiana University, an Oracle PeopleSoft Global Payroll customer evaluated Workday Payroll

● Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

● Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

● Printpack, an Oracle JD Edwards EnterpriseOne customer evaluated Oracle Cloud ERP

● California Polytechnic State University, an Oracle PeopleSoft ERP customer evaluated Oracle Cloud ERP

● Hendrick Automotive, an Oracle NetSuite Procurement customer evaluated Coupa Procurement

● Pacific Coast Producers, an Oracle JD Edwards EnterpriseOne customer evaluated SAP S/4HANA Cloud

● Zurich Insurance Group, a Guidewire ClaimCenter customer evaluated Duck Creek Claims

● Becker Industrie, a Microsoft Dynamics AX customer evaluated Microsoft Dynamics 365 F&O

● Adelphi University, an ADP Enterprise eTIME customer evaluated Workday Time and Attendance

● City of Fresno, an Oracle PeopleSoft ERP customer evaluated Oracle Cloud ERP

● Washington State University, a Workday Time customer evaluated UKG Pro Timekeeping

● ASGC Group, an Oracle E-Business Suite customer evaluated Oracle Cloud ERP

● Synovus Bank, a Q2 Digital Banking customer evaluated Apiture Digital Banking

● Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

● Sunflower Bank, a Fiserv Signature Bank customer evaluated FIS Horizon

● Hong Kong Polytechnic University (PolyU) , an Oracle E-Business Suite customer evaluated SAP S/4 HANA

● Albertsons, a Procurant One customer evaluated Oracle Procurement Cloud

● Ivy Tech Community College, a RNL ScaleFunder customer evaluated Virtuous CRM

● Travelers, an Exterro Zapproved ZDiscovery customer evaluated LexisNexis CounselLink

● Harvard University, an Oracle PeopleSoft HCM customer evaluated Oracle Cloud HCM

● First Citizens Bank, a Fiserv Signature Bank Platform customer evaluated FIS Core Banking

● Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

● Southern Company, a Hitachi Ventyx FocalPoint customer evaluated AVEVA PI System

● First Horizon Bank, an nCino Loan Origination customer evaluated FIS Commercial Loan Servicing

Reef
Location
2446 18Th St Nw,
Washington, D.C., 20009, DC,
United States
Website
https://www.thereefdc.com/
Phone
1 202-800-3800
Artw industry
Leisure and Hospitality
Employee
Revenue

Reef Technographics

Reef Software Purchases and Digital Transformation Initiatives

Discover the latest software purchases and digital transformation initiatives being undertaken by Reef and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 10 Reef employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.

During our research, we have identified that Reef has purchased the following applications: Microsoft Azure Cloud Services for Application Hosting and Computing Services in 2022, Akamai mPulse for Application Performance Management in 2018, Red Hat Enterprise Linux for Apps Development in 2015 and the related IT decision-makers and key stakeholders.

Our database provides customer insight and contextual information on which enterprise applications and software systems Reef is running and its propensity to invest more and deepen its relationship with Microsoft , Amazon Web Services (AWS) , Google or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.

We have been analyzing Reef revenues, which have grown to $1.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Reef intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.

Reef Data, Technology Stack, and Enterprise Applications
IaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Insight Source
Microsoft Legacy Microsoft Azure Cloud Services Application Hosting and Computing Services IaaS n/a 2022 2022
Application Hosting and Computing Services IaaS 2022 2022
Application Hosting and Computing Services IaaS 2023 2023
Application Hosting and Computing Services IaaS 2019 2019
Application Hosting and Computing Services IaaS 2022 2022
Application Hosting and Computing Services IaaS 2022 2022
Cloud Storage IaaS 2021 2021
Cloud Storage IaaS 2023 2023
Content Delivery Network IaaS 2023 2023
Content Delivery Network IaaS 2020 2020
Content Delivery Network IaaS 2024 2024
Content Delivery Network IaaS 2012 2012
Content Delivery Network IaaS 2023 2023
Content Delivery Network IaaS 2019 2019
Content Delivery Network IaaS 2016 2016
Content Delivery Network IaaS 2025 2025
ITSM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Insight Source
Akamai Legacy Akamai mPulse Application Performance Management ITSM n/a 2018 2018
IT Service Management ITSM 2023 2023
PaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Insight Source
Red Hat Legacy Red Hat Enterprise Linux Apps Development PaaS n/a 2015 2015
Apps Development PaaS 2025 2025
Transactional Email PaaS 2021 2021
Transactional Email PaaS 2020 2020
Collaboration
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Insight Source
Audio Video and Web Conferencing Collaboration 2018 2018
Collaboration Collaboration 2020 2020
Collaboration Collaboration 2018 2018
Survey and Questionnaire Collaboration 2023 2023
AI-Powered Application
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Insight Source
Chatbots and Conversational AI AI-Powered Application 2016 2016
Chatbots and Conversational AI AI-Powered Application 2019 2019
Content Management
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Insight Source
Content Management Content Management 2015 2015
Content Management Content Management 2016 2016
Digital Asset Management Content Management 2015 2015
CRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Insight Source
Customer Analytics CRM 2016 2016
Customer Analytics CRM 2024 2024
Customer Engagement CRM 2019 2019
Customer Experience CRM 2014 2014
Customer Experience CRM 2023 2023
Customer Loyalty CRM 2018 2018
Customer Support CRM 2019 2019
Customer Support CRM 2022 2022
Customer Support CRM 2024 2024
Data Management Platform CRM 2017 2017
Data Management Platform CRM 2017 2017
Data Management Platform CRM 2017 2017
Data Management Platform CRM 2017 2017
Data Management Platform CRM 2024 2024
Digital Advertising Platform CRM 2013 2013
Digital Advertising Platform CRM 2014 2014
Digital Advertising Platform CRM 2014 2014
Digital Advertising Platform CRM 2015 2015
Digital Advertising Platform CRM 2015 2015
Digital Advertising Platform CRM 2015 2015
Digital Advertising Platform CRM 2019 2019
Digital Advertising Platform CRM 2024 2024
Marketing Analytics CRM 2012 2012
Marketing Analytics CRM 2014 2014
Marketing Analytics CRM 2019 2019
Marketing Analytics CRM 2019 2019
Marketing Analytics CRM 2020 2020
Marketing Analytics CRM 2022 2022
Marketing Analytics CRM 2025 2025
Marketing Automation CRM 2023 2023
Marketing Automation CRM 2021 2021
Marketing Automation CRM 2017 2017
Marketing Automation CRM 2014 2014
Marketing Automation CRM 2017 2017
Marketing Automation CRM 2021 2021
Marketing Automation CRM 2022 2022
Marketing Automation CRM 2023 2023
Marketing Automation CRM 2024 2024
Partner Relationship Management CRM 2023 2023
PR and Media Communication CRM 2025 2025
Sales Automation, CRM, Sales Engagement CRM 2021 2021
Tag Management CRM 2021 2021
Tag Management CRM 2011 2011
Tag Management CRM 2015 2015
eCommerce
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Insight Source
eCommerce Fraud Protection eCommerce 2019 2019
eCommerce Fraud Protection eCommerce 2022 2022
eCommerce Fraud Protection eCommerce 2024 2024
eCommerce eCommerce 2022 2022
eCommerce eCommerce 2015 2015
eCommerce eCommerce 2021 2021
eCommerce eCommerce 2022 2022
eCommerce eCommerce 2024 2024
Personalization and Product Recommendations eCommerce 2014 2014
Personalization and Product Recommendations eCommerce 2019 2019
Personalization and Product Recommendations eCommerce 2022 2022
Personalization and Product Recommendations eCommerce 2022 2022
Personalization and Product Recommendations eCommerce 2022 2022
Personalization and Product Recommendations eCommerce 2022 2022
Personalization and Product Recommendations eCommerce 2023 2023
TRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Insight Source
Governance, Risk and Compliance TRM 2021 2021
ERP Financial Management
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Insight Source
Payment Processing ERP Financial Management 2022 2022
Payment Processing ERP Financial Management 2021 2021
Payment Processing ERP Financial Management 2022 2022
HCM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Insight Source
Recruiting, Applicant Tracking System HCM 2013 2013
Recruiting, Applicant Tracking System HCM 2017 2017
ERP Services and Operations
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Insight Source
Retail Management ERP Services and Operations 2022 2022
CyberSecurity
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Insight Source
Secure Email Gateways (SEGs) CyberSecurity 2019 2019
Web Application Firewalls (WAF), Phishing Protection CyberSecurity 2025 2025
IT Decision Makers and Key Stakeholders at Reef
First Name Last Name Title Function Department Email Phone
No data found
Show All Contacts
Apps Being Evaluated by Reef Executives
Date Company Status Vendor Product Category Market
No data found
FAQ - APPS RUN THE WORLD Reef Technographics

Reef is a Leisure and Hospitality organization based in United States, with around 10 employees and annual revenues of $1.0 million.

Reef operates a diverse technology stack with applications such as Microsoft Azure Cloud Services, Akamai mPulse and Red Hat Enterprise Linux, covering areas like Application Hosting and Computing Services, Application Performance Management and Apps Development.

Reef has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as Microsoft, Akamai and Red Hat.

Reef recently adopted applications including Cloudflare CDN in 2025, Shoplift in 2025 and Microsoft Clarity in 2025, highlighting its ongoing modernization strategy.

APPS RUN THE WORLD maintains an up-to-date database of Reef’s key decision makers and IT executives, available to Premium subscribers.

Our research team continuously updates Reef’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.

Subscribe to APPS RUN THE WORLD to access the complete Reef technographics profile, including detailed breakdowns by category, vendor, and IT decision makers.