Reston, 20190, VA,
United States
Right Source Marketing Technographics
Right Source Marketing Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Right Source Marketing and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 30 Right Source Marketing employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Right Source Marketing has purchased the following applications: Oracle NetSuite ERP for ERP Financial in 2015, Google Workspace (Formerly Google G-Suite) for Collaboration in 2012, Salesforce Pardot for Marketing Automation in 2013 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Right Source Marketing is running and its propensity to invest more and deepen its relationship with Oracle , Google , Salesforce or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Right Source Marketing revenues, which have grown to $3.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Right Source Marketing intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Right Source Marketing Tech Stack and Enterprise Applications
Right Source Marketing ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle NetSuite ERP | ERP Financial | ERP | n/a | 2015 | 2015 |
In 2015, Right Source Marketing implemented Oracle NetSuite ERP as its ERP Financial system. The cloud-hosted Oracle NetSuite ERP deployment centralized core financial management for the 30-person professional services firm, consolidating general ledger, accounts payable, accounts receivable, and project billing workflows. The implementation focused on finance and operations, establishing a single transactional system of record and a standardized chart of accounts across client engagements. Scope included month-end close sequencing, invoice generation and revenue recognition processes, and expense management tied to project delivery.
Configuration emphasized core financial modules, role-based access controls, and configurable reporting to support close and client invoicing. Process workstreams introduced standardized journal entry practices, automated AR and AP workflows, and system-based approval routing for vendor payments and client invoices. Governance centered on centralized financial controls, periodic reconciliation cycles, and targeted training for accounting and operations staff to adopt Oracle NetSuite ERP. The deployment aligned ERP Financial functionality with professional services billing and operational accounting needs.
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Right Source Marketing Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2012 | 2012 |
In 2012, Right Source Marketing implemented Google Workspace (Formerly Google G-Suite) as its primary Collaboration platform. Right Source Marketing is a 30 employee professional services firm in the United States, and Google Workspace (Formerly Google G-Suite) is referenced on the company website.
The Google Workspace (Formerly Google G-Suite) deployment covers core productivity and collaboration capabilities such as Gmail, Google Calendar, Google Drive, Docs, Sheets, and Slides, enabling shared document editing, commenting, and centralized file storage. Administration is managed through the Google Workspace Admin Console with standard functions for user provisioning, group management, and access control. These modules align with Collaboration workflows for content creation, client correspondence, and internal project coordination.
Operationally the implementation serves company wide workflows across client services, account management, and internal operations, reflecting a configuration sized for a 30 person firm. Governance appears to be centralized under a domain administrator using Google Workspace controls to manage accounts and group permissions, which supports role based access to shared drives and collaboration resources. The public website reference indicates the platform is an established part of the firm’s productivity and client communication stack.
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Right Source Marketing CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Salesforce | Legacy | Salesforce Pardot | Marketing Automation | CRM | n/a | 2013 | 2013 |
In 2013, Right Source Marketing implemented Salesforce Pardot as its Marketing Automation platform. The implementation is embedded on the Right Source Marketing website to capture prospects through forms and web tracking, supporting marketing and demand generation for the firm. Salesforce Pardot is used to centralize campaign execution and automated email nurture workflows, aligning marketing operations with lead management.
Configuration emphasized standard Marketing Automation capabilities including page-level behavior tracking, form-based prospect capture, automated nurture sequences, and lead scoring to prioritize follow-up. Operational scope covered the companys marketing function, with governance focused on centralized campaign templates, user permission controls, and revised processes for automated lead qualification and handoff. The deployment is maintained as a web-first orchestration layer using Salesforce Pardot for asset management, segmentation, and campaign automation.
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Marketing Automation | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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Right Source Marketing IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Application Hosting and Computing Services | IaaS |
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2012 | 2012 |
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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IT Decision Makers and Key Stakeholders at Right Source Marketing
Apps Being Evaluated by Right Source Marketing Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||