Quezon City, 1100,
Philippines
Robinsons Land Technographics
Robinsons Land Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Robinsons Land and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 3000 Robinsons Land employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Robinsons Land has purchased the following applications: Microsoft 365 for Collaboration in 2018, Zendesk Service for Customer Support in 2021, Amazon SES for Transactional Email in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Robinsons Land is running and its propensity to invest more and deepen its relationship with Microsoft , Zendesk , Amazon Web Services (AWS) or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Robinsons Land revenues, which have grown to $141.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Robinsons Land intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Robinsons Land Tech Stack and Enterprise Applications
Robinsons Land Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2018 | 2018 |
In 2018 Robinsons Land implemented Microsoft 365 as its Collaboration platform. The deployment positioned Microsoft 365 as the primary suite for corporate communication, document collaboration, and productivity across the organization.
Implementation centered on cloud-hosted tenant services within Microsoft 365, leveraging core Collaboration capabilities including Exchange Online for email, SharePoint Online for intranet and document libraries, Microsoft Teams for real-time collaboration, and OneDrive for Business for user file storage. Configuration work focused on standardizing Office client provisioning and cloud document governance to align with property development workflows and corporate office processes.
Robinsons Land's public website surface shows references to Microsoft 365 usage, indicating a web-facing presence of Microsoft 365 services. Operational coverage emphasized enterprise collaboration and information sharing across corporate functions and project teams, with governance practices oriented around centralized tenant administration, user access control, and document lifecycle policies.
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Robinsons Land CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Zendesk | Legacy | Zendesk Service | Customer Support | CRM | n/a | 2021 | 2021 |
In 2021, Robinsons Land implemented Zendesk Service as a web-embedded support layer on its corporate website. The deployment targeted Customer Support use cases, establishing a visible online intake channel for customer inquiries tied to the companys real estate and property service portfolio.
Zendesk Service was provisioned as a cloud SaaS ticketing and self-service platform, using the Zendesk Service web widget to surface request forms and guided help. Functional modules aligned with the Customer Support category include ticket intake and centralized queueing, automated routing and escalation workflows, and knowledge base driven self-service to deflect routine questions.
Operational scope centered on front-line customer support teams and centralized agents handling tenant, shopper and visitor inquiries, with process design concentrated on consistent ticket ownership and SLA management. Governance emphasized standardized intake, routing rules and knowledge content stewardship to unify customer service workflows across functions such as facilities management and leasing.
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Robinsons Land PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Amazon Web Services (AWS) | Legacy | Amazon SES | Transactional Email | PaaS | n/a | 2019 | 2019 |
In 2019, Robinsons Land implemented Amazon SES to provide Transactional Email capability for website-driven customer communications. Robinsons Land implemented Amazon SES in 2019 to centralize outbound messaging tied to its public website and customer-facing workflows.
Amazon SES was integrated with the website application layer using standard SMTP and API interfaces, enabling automated delivery of transactional messages such as account notifications, form acknowledgments, and order or service confirmations. Configuration and deployment emphasized template management, sender identity and authentication controls including SPF and DKIM, suppression list handling, and quota governance to manage deliverability and compliance.
Operational coverage concentrated on the web development and customer service functions, with governance focused on centralizing email templates and delivery controls to standardize transactional flows. The implementation used AWS hosted SES endpoints and cloud-based delivery architecture, aligning the Transactional Email application with site-level event triggers and application logic.
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Robinsons Land IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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Robinsons Land CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Identity and Access Management (IAM) | CyberSecurity |
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2022 | 2022 |
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IT Decision Makers and Key Stakeholders at Robinsons Land
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Apps Being Evaluated by Robinsons Land Executives
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