Roc Capital
645 Madison Avenue, 19th floor,
New York, 10022, NY,
United States
New York, 10022, NY,
United States
1 212-607-8333
Banking and Financial Services
Roc Capital Technographics
Roc Capital Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Roc Capital and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 120 Roc Capital employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Roc Capital has purchased the following applications: Google Workspace (Formerly Google G-Suite) for Collaboration in 2019, FullStory for Customer Experience in 2022, Atlassian Jira Service Desk for IT Service Management in 2022 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Roc Capital is running and its propensity to invest more and deepen its relationship with Google , FullStory , Salesforce or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Roc Capital revenues, which have grown to $20.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Roc Capital intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Roc Capital Tech Stack and Enterprise Applications
Roc Capital Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2019 | 2019 |
In 2019, Roc Capital deployed Google Workspace (Formerly Google G-Suite) as its primary Collaboration platform. Public site references show Google Workspace (Formerly Google G-Suite) is used to support the company website and corporate collaboration needs, indicating adoption across Roc Capital's corporate user base for email and document workflows.
The implementation leverages core Google Workspace capabilities such as Gmail, Calendar, Drive, Docs, Sheets and Slides to deliver email, calendar management, document collaboration and file sharing functions, aligning the Google Workspace Collaboration platform with Roc Capital business functions in corporate communications and knowledge work. Administrative control is expected to be handled through the Google Admin console for user provisioning, access control and group policy management, while the cloud native SaaS architecture centralizes provisioning and security policy enforcement for the organization.
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Roc Capital CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| FullStory | Legacy | FullStory | Customer Experience | CRM | n/a | 2022 | 2022 |
In 2022 Roc Capital implemented FullStory on their public website to support Customer Experience and web-based client interactions. The deployment positioned FullStory as the primary digital experience instrumentation for the company, linking user behavior capture to customer experience workflows for a mid-market banking and financial services firm.
FullStory was configured to capture standard Customer Experience capabilities including session replay, event and clickstream capture, funnel and journey analysis, conversion debugging, and segmentation for web traffic. Configuration focused on event taxonomy and session capture rules to enable reproducible investigations of user flows, error conditions, and dropoff points on key pages.
The implementation was instrumented via client-side deployment on Roc Capital’s website, capturing sessions across public web channels and routing insights to digital experience and analytics workflows. Operational coverage centered on the public-facing site, with the output intended for digital experience teams, product owners, marketing, and customer support to analyze web interactions and prioritize remediation.
Governance included scoped capture rules and access controls to align session capture with financial services data handling expectations, and rollout followed staged activation across pages to validate instrumentation and event schemas. FullStory is the named application used for Customer Experience at Roc Capital, providing a structured view into web session data for ongoing investigation and optimization.
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Marketing Automation | CRM |
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2021 | 2021 |
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Roc Capital ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Atlassian | Legacy | Atlassian Jira Service Desk | IT Service Management | ITSM | n/a | 2022 | 2022 |
In 2022, Roc Capital implemented Atlassian Jira Service Desk to manage customer-facing ticket intake and internal IT workflows. The deployment uses Atlassian Jira Service Desk within the IT Service Management category and is exposed on the corporate website to provide a public service portal for clients and partners.
The implementation configured core IT Service Management capabilities in Jira Service Desk, including incident management, service request fulfillment, a branded customer portal, knowledge base artifacts, SLA tracking, and workflow automation for ticket routing. Atlassian Jira Service Desk was provisioned with role-based queues and custom request types to align with banking and financial services support patterns.
Operational ownership spans the internal IT and client support functions, with the service desk centralizing ticket intake from the website and routing issues to specialist teams. Governance was implemented through defined request types, queue ownership, and SLA policies to standardize triage and escalation across the organization.
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Roc Capital IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Application Hosting and Computing Services | IaaS |
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2022 | 2022 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at Roc Capital
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Roc Capital Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Roc Capital IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Roc Capital digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Roc Capital Technographics
Roc Capital is a Banking and Financial Services organization based in United States,
with around 120 employees and annual revenues of $20.0 million.
Roc Capital operates a diverse technology stack with applications such as
Google Workspace (Formerly Google G-Suite), FullStory and Atlassian Jira Service Desk,
covering areas like Collaboration, Customer Experience and IT Service Management.
Roc Capital has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Google, FullStory and Atlassian.
Roc Capital recently adopted applications including
FullStory in 2022, Atlassian Jira Service Desk in 2022 and Microsoft Azure Cloud Services in 2022,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Roc Capital’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Roc Capital’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Roc Capital technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.