Rocky Brands
39 East Canal Street,
Nelsonville, 45764, OH,
United States
Nelsonville, 45764, OH,
United States
1 201-469-3000
Manufacturing
Rocky Brands Technographics
Rocky Brands Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Rocky Brands and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 2800 Rocky Brands employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Rocky Brands has purchased the following applications: Infor System21 Aurora for ERP Financial in 2015, ADP Recruiting for Recruiting, Applicant Tracking System in 2012, Infor System21 for Manufacturing ERP, Distribution ERP in 2012 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Rocky Brands is running and its propensity to invest more and deepen its relationship with Infor , Board International , ADP or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Rocky Brands revenues, which have grown to $514.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Rocky Brands intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Rocky Brands Tech Stack and Enterprise Applications
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Infor | Legacy | Infor System21 Aurora | ERP Financial | ERP Financial Management | n/a | 2015 | 2015 |
In 2015, Rocky Brands implemented Infor System21 Aurora to centralize ERP Financial processes across its manufacturing and finance functions for its outdoor boots and safety footwear brands. The deployment focused on aligning production planning and inventory control with financial ledgers and order management to support manufacturing responsiveness and supply chain visibility.
Infor System21 Aurora was configured to manage core ERP Financial modules including production planning, inventory management, demand-linked replenishment workflows, order processing, and general ledger financials. Configuration emphasized flexible production routing and stock adjustment capabilities to allow planners to modify production runs and inventory targets in response to changing customer demand.
Operational coverage included manufacturing operations, inventory and warehouse workflows, supply chain planning, and finance departments, with the ERP Financial system orchestrating planning and fulfillment processes. Integrations were implemented at the process level to tie shop floor scheduling and inventory transactions into financial posting and order fulfillment flows, improving cross-functional operational coordination.
Governance changes emphasized standardized planning workflows and tighter inventory control procedures under the Infor System21 Aurora ERP Financial framework, with role-based controls for planners and finance users. As a result Rocky Brands reported an improved ability to change production and adjust stock levels to meet customer demands.
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ERP Financial | ERP Financial Management |
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2025 | 2025 |
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HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| ADP | Legacy | ADP Recruiting | Recruiting, Applicant Tracking System | HCM | n/a | 2012 | 2012 |
In 2012 Rocky Brands implemented ADP Recruiting as its applicant tracking solution. ADP Recruiting is used as the company Recruiting,Applicant Tracking System and is embedded on the Rocky Brands careers site to capture and manage external applications. The deployment uses ADP hosted recruitment functionality to present job postings, collect candidate applications, and provide a centralized applicant database for recruiters and hiring managers.
ADP Recruiting was configured to support standard ATS workflows including job requisition management, candidate tracking, resume intake and parsing, interview scheduling, and compliance-oriented reporting. The system is accessed through the Rocky Brands career portal and serves corporate talent acquisition and HR teams, enabling hiring manager approvals and structured candidate progression workflows. Governance centered on formalized requisition approvals and recruiter driven workflow orchestration within ADP Recruiting to standardize hiring processes across the organization.
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ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Infor | Legacy | Infor System21 | Manufacturing ERP, Distribution ERP | ERP Services and Operations | n/a | 2012 | 2012 |
In 2012 Rocky Brands implemented Infor System21 as its Manufacturing ERP,Distribution ERP solution. The deployment targeted core manufacturing and distribution operations and was positioned to support retail customer service workflows within a 2800 employee organization.
Implementation incorporated the A/R 10 module alongside Menu2 and Menu3 menu interfaces, with users also leveraging Outlook for transactional communications. Infor System21 served as the central ERP backbone for finance and distribution workflows, with configurations emphasizing accounts receivable processing and menu driven operational screens.
Operationally the Infor System21 environment supported retail customer service and finance teams, and Rocky Brands reports that it is currently taking 98% of all calls coming in for retail, indicating the applications role in front line order and inquiry handling. Integrations were explicit for Outlook and for the A/R 10 and Menu modules within the Infor System21 environment, aligning customer interactions with financial and distribution records.
Governance focused on configuring Menu2 and Menu3 to enforce transaction workflows and standardize A/R processes, enabling coordination between customer service, accounts receivable, and distribution. The record positions Infor System21 as Rocky Brands implemented Manufacturing ERP,Distribution ERP platform in 2012.
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Collaboration | Collaboration |
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2015 | 2015 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Enterprise Content Management | Content Management |
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2020 | 2020 |
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eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Shipping Management | eCommerce |
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2014 | 2014 |
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SCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Supply Chain Management | SCM |
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2012 | 2012 |
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Supply Chain Management | SCM |
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2025 | 2025 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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CRM | CRM |
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2018 | 2018 |
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Customer Experience | CRM |
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2019 | 2019 |
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Digital Advertising Platform | CRM |
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2018 | 2018 |
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Marketing Automation | CRM |
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2021 | 2021 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2016 | 2016 |
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Transactional Email | PaaS |
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2018 | 2018 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at Rocky Brands
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Rocky Brands Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Rocky Brands IT executives and key decision makers. This section highlights Rocky Brands's latest recorded technology evaluations, including CGS BlueCherry ERP for Retail Management on 2025-11-05. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Rocky Brands digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Rocky Brands Technographics
Rocky Brands is a Manufacturing organization based in United States,
with around 2800 employees and annual revenues of $514.0 million.
Rocky Brands operates a diverse technology stack with applications such as
Infor System21 Aurora, ADP Recruiting and Infor System21,
covering areas like ERP Financial, Recruiting, Applicant Tracking System and Manufacturing ERP, Distribution ERP.
Rocky Brands has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Infor and ADP.
Rocky Brands recently adopted applications including
Board ERP in 2025, Board SCM in 2025 and Hubspot Marketing Automation in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Rocky Brands’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Rocky Brands’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Rocky Brands technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.