AI Buyer Insights:

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● Albertsons, a Procurant One customer evaluated Oracle Procurement Cloud

● Sunflower Bank, a Fiserv Signature Bank customer evaluated FIS Horizon

● ASGC Group, an Oracle E-Business Suite customer evaluated Oracle Cloud ERP

● Hendrick Automotive, an Oracle NetSuite Procurement customer evaluated Coupa Procurement

● Florida State University, an Oracle PeopleSoft HCM customer evaluated Workday HCM

● Ahold Delhaize USA, an Oracle Retail Merchandising customer evaluated SAP Retail Management

● Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

● JLG Industries, an Oracle JD Edwards EnterpriseOne customer evaluated Oracle Cloud ERP

● Deutsche Rentenversicherung Bund, a SAP S/4 HANA HCM customer evaluated SAP SuccessFactors Employee Central

● Zurich Insurance Group, a Guidewire ClaimCenter customer evaluated Duck Creek Claims

● Travelers, an Exterro Zapproved ZDiscovery customer evaluated LexisNexis CounselLink

● Southern Company, a Hitachi Ventyx FocalPoint customer evaluated AVEVA PI System

● TJX Companies, an Oracle E-Business Suite customer evaluated Workday Financial

● Coles Supermarkets, an Oracle Retek POS customer evaluated NCR Voyix Counterpoint

● Harvard University, an Oracle PeopleSoft HCM customer evaluated Oracle Cloud HCM

● City of Fresno, an Oracle PeopleSoft ERP customer evaluated Oracle Cloud ERP

● Adelphi University, an ADP Enterprise eTIME customer evaluated Workday Time and Attendance

● Synovus Bank, a Q2 Digital Banking customer evaluated Apiture Digital Banking

● Marriott International, an Oracle PeopleSoft ERP customer evaluated Microsoft Dynamics 365 Business Central

● MECCA Australia, a Microsoft Dynamics NAV customer evaluated SAP S/4HANA

● Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

● Washington State University, a Workday Time customer evaluated UKG Pro Timekeeping

● Ivy Tech Community College, a RNL ScaleFunder customer evaluated Virtuous CRM

● BDO Unibank, a Finastra Misys Opics customer evaluated ION IT2 Treasury

● First Horizon Bank, an nCino Loan Origination customer evaluated FIS Commercial Loan Servicing

● Michelin, an e2open customer evaluated Oracle Transportation Management

● California Polytechnic State University, an Oracle PeopleSoft ERP customer evaluated Oracle Cloud ERP

● Department Of Homeland Security, an Oracle E-Business Suite customer evaluated SAP S/4HANA Cloud

● Printpack, an Oracle JD Edwards EnterpriseOne customer evaluated Oracle Cloud ERP

● Hong Kong Polytechnic University (PolyU) , an Oracle E-Business Suite customer evaluated SAP S/4 HANA

● Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

● Pacific Coast Producers, an Oracle JD Edwards EnterpriseOne customer evaluated SAP S/4HANA Cloud

● Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

● City of Richmond, VA, an Oracle E-Business Suite customer evaluated Tyler Munis ERP

● Habib Bank, an Finastra Misys FusionBanking Equation customer evaluated FIS Core Banking

● Becker Industrie, a Microsoft Dynamics AX customer evaluated Microsoft Dynamics 365 F&O

● Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

S.B. Trading Company
Location
Rm B 21/F Cheung Lee Indl Bldg 9 Cheung Lee St Chai Wan,
Hong Kong, n/a,
Hong Kong
Website
https://www.sbthk.biz/
Phone
852-28989028
Artw industry
Distribution
Employee
Revenue

S.B. Trading Company Technographics

S.B. Trading Company Technographics, Software Purchases, AI and Digital Transformation Initiatives

Discover the latest software purchases and digital transformation initiatives being undertaken by S.B. Trading Company and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 10 S.B. Trading Company employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.

During our research, we have identified that S.B. Trading Company has purchased the following applications: Microsoft 365 for Collaboration in 2015, Xandr Invest (ex AppNexus DSP) for Digital Advertising Platform in 2017 and the related IT decision-makers and key stakeholders.

Our database provides customer insight and contextual information on which enterprise applications and software systems S.B. Trading Company is running and its propensity to invest more and deepen its relationship with Microsoft , Revive Adserver , Magnite or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.

We have been analyzing S.B. Trading Company revenues, which have grown to $1.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for S.B. Trading Company intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.

S.B. Trading Company Tech Stack and Enterprise Applications

S.B. Trading Company Collaboration
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Microsoft Legacy Microsoft 365 Collaboration Collaboration n/a 2015 2015
In 2015, S.B. Trading Company implemented Microsoft 365 to support Collaboration across its organization. The Hong Kong distribution firm with approximately 10 employees provisioned a cloud tenant to centralize email, file sharing, and team messaging for sales and operations, aligning the Microsoft 365 deployment with small business operational needs. Microsoft 365 was configured to deliver core Collaboration capabilities including Exchange Online for email, SharePoint Online document libraries, OneDrive for Business personal storage, and Microsoft Teams for real-time messaging and meetings. The company’s public website references Microsoft 365 assets, indicating that Microsoft 365 hosted content and authentication flows are surfaced through the corporate web presence. Governance was organized around tenant administration, user provisioning, and access control, and the operational scope covered sales, procurement, and back-office collaboration in Hong Kong. This implementation positions Microsoft 365 as the Collaboration platform for S.B. Trading Company’s business communication and document management.
S.B. Trading Company CRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Microsoft Legacy Xandr Invest (ex AppNexus DSP) Digital Advertising Platform CRM n/a 2017 2017
In 2017, S.B. Trading Company implemented Xandr Invest (ex AppNexus DSP) as its Digital Advertising Platform, deploying the solution directly on its public website hosted in Hong Kong. The deployment established programmatic ad delivery capability tied to the company website, positioning Xandr Invest (ex AppNexus DSP) as the primary DSP for online inventory managed by the firm. This configuration supports a small organizational footprint and is aligned with the company size and single-market operational scope. The implementation leverages core Digital Advertising Platform capabilities, including real time bidding, bid management and campaign configuration, audience targeting and creative serving, and campaign reporting and analytics. Xandr Invest (ex AppNexus DSP) was configured to manage campaign pacing, targeting segments and creative trafficking through standard DSP workflows, with reporting feeds used to monitor impressions and spend. These functional modules map to typical programmatic workflows for a DSP and reflect category-aligned configuration rather than custom platform extensions. Operational ownership sits with the marketing and site operations functions in Hong Kong, with governance focused on campaign approval, tag deployment on web pages and scheduled optimization cycles. The rollout emphasized on-site tag integration and centralized campaign setup processes to support campaign launches and ongoing bid optimization. Governance practices center on campaign configuration controls, creative review, and reporting cadence to align platform operations with internal marketing workflows.
Digital Advertising Platform CRM 2019 2019
Digital Advertising Platform CRM 2019 2019
Digital Advertising Platform CRM 2017 2017
Marketing Analytics, Data Management Platform CRM 2019 2019

IT Decision Makers and Key Stakeholders at S.B. Trading Company

First Name Last Name Title Function Department Email Phone
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Apps Being Evaluated by S.B. Trading Company Executives

APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from S.B. Trading Company IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the S.B. Trading Company digital transformation priorities and AI adoption trends.
Date Company Status Vendor Product Category Market
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FAQ - APPS RUN THE WORLD S.B. Trading Company Technographics
S.B. Trading Company is a Distribution organization based in Hong Kong, with around 10 employees and annual revenues of $1.0 million.
S.B. Trading Company operates a diverse technology stack with applications such as Microsoft 365 and Xandr Invest (ex AppNexus DSP), covering areas like Collaboration and Digital Advertising Platform.
S.B. Trading Company has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as Microsoft.
S.B. Trading Company recently adopted applications including Revive Adserver (ex OpenX/Openads) in 2019, Magnite (ex Rubicon Project) in 2019 and Teads Platform in 2019, highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of S.B. Trading Company’s key decision makers and IT executives, available to Premium subscribers.
Our research team continuously updates S.B. Trading Company’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete S.B. Trading Company technographics profile, including detailed breakdowns by category, vendor, and IT decision makers.