Johannesburg, 1619,
South Africa
Safair Operations Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Safair Operations and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1300 Safair Operations employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Safair Operations has purchased the following applications: Clickatell Chat Commerce Platform for Chatbots and Conversational AI in 2021, Hotjar for Customer Experience in 2019, New Relic APM for Application Performance Management in 2014 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Safair Operations is running and its propensity to invest more and deepen its relationship with Clickatell , Contentsquare , Zendesk or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Safair Operations revenues, which have grown to $200.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Safair Operations intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Clickatell | Legacy | Clickatell Chat Commerce Platform | Chatbots and Conversational AI | AI-Powered Application | n/a | 2021 | 2021 |
In 2021, Safair Operations deployed Clickatell Chat Commerce Platform to launch a WhatsApp customer channel for automated check-in, boarding pass delivery, flight notifications, live agent support, and in-chat payments. The Clickatell Chat Commerce Platform implementation is categorized as Chatbots and Conversational AI and was explicitly intended to reduce pressure on call centres while improving passenger convenience across South Africa.
The implementation used Clickatell product modules Chat Flow, Chat Desk and Chat 2 Pay to orchestrate end to end messaging journeys. Chat Flow handled automated conversational workflows for tasks such as check-in and boarding pass issuance, Chat Desk provided agent handoff and live support capabilities, and Chat 2 Pay enabled payment collection directly within the WhatsApp conversation.
Operational coverage focused on passenger services and contact centre functions across Safair Operations networks in South Africa, with Clickatell beginning work with FlySafair in 2021. The case study reports strong monthly adoption metrics including approximately 30,000 monthly WhatsApp check-ins, signaling a shift of routine passenger transactions into the messaging channel and easing call centre volumes.
Governance and rollout emphasized messaging channel management and conversational workflow tuning, with passenger service teams operating the Chat Desk handoffs and automated chat flows. The deployment positioned Clickatell Chat Commerce Platform as the primary conversational interface for check-in and notifications, combining self-service automation with agent escalation and in-chat payment capability.
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Contentsquare | Legacy | Hotjar | Customer Experience | CRM | n/a | 2019 | 2019 |
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Customer Support | CRM |
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2018 | 2018 |
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Customer Support | CRM |
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2019 | 2019 |
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Digital Advertising Platform | CRM |
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2023 | 2023 |
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Digital Advertising Platform | CRM |
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2016 | 2016 |
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Marketing Automation | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2016 | 2016 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Tag Management | CRM |
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2019 | 2019 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| New Relic | Legacy | New Relic APM | Application Performance Management | ITSM | n/a | 2014 | 2014 |
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TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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AML, Fraud and Compliance | TRM |
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2021 | 2021 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Transactional Email | PaaS |
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2016 | 2016 |
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Transactional Email | PaaS |
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2021 | 2021 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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Content Delivery Network | IaaS |
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2016 | 2016 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Identity and Access Management (IAM) | CyberSecurity |
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2022 | 2022 |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2016 | 2016 |
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