Sanoma Netherlands
Sanoma Netherlands Technographics
Sanoma Netherlands Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Sanoma Netherlands and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 700 Sanoma Netherlands employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Sanoma Netherlands has purchased the following applications: Zoom for Audio Video and Web Conferencing in 2021, Optimizely Search & Navigation (ex Episerver Find) for Application, Web and Enterprise Search in 2022, Xandr Invest (ex AppNexus DSP) for Digital Advertising Platform in 2013 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Sanoma Netherlands is running and its propensity to invest more and deepen its relationship with Zoom Video Communications , Microsoft , Salesforce or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Sanoma Netherlands revenues, which have grown to $224.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Sanoma Netherlands intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Sanoma Netherlands Tech Stack and Enterprise Applications
Sanoma Netherlands Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Zoom Video Communications | Legacy | Zoom | Audio Video and Web Conferencing | Collaboration | n/a | 2021 | 2021 |
In 2021 Sanoma Netherlands implemented Zoom, deploying the Zoom application for Audio Video and Web Conferencing. The implementation is visible on the Sanoma Netherlands corporate website, indicating embedded Zoom sessions and web entry points that surface conferencing functionality to site visitors. The deployment leverages Zoom as a cloud-delivered conferencing layer to support real-time audio and video interactions for business use.
Zoom was configured to deliver standard Audio Video and Web Conferencing capabilities including scheduled meetings, browser-based join flows, screen sharing and recording, supporting both live collaboration and one-to-many presentations. Configuration emphasized embeddable web workflows and clientless browser connectivity to reduce friction for external participants and to simplify access from the corporate site. The Zoom application is positioned to enable corporate communications and external audience engagement workflows, with meeting controls and participant management aligned to conferencing operations.
Operational governance centered on tenant-level administration, role-based access and meeting policy enforcement to control meeting creation and participant permissions. The website integration implies coordinated work between web engineering and communications teams to embed Zoom meeting or webinar widgets and to manage public-facing scheduling and registration flows.
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Collaboration | Collaboration |
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2015 | 2015 |
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Collaboration | Collaboration |
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2022 | 2022 |
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Sanoma Netherlands Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Optimizely | Legacy | Optimizely Search & Navigation (ex Episerver Find) | Application, Web and Enterprise Search | Content Management | n/a | 2022 | 2022 |
In 2022, Sanoma Netherlands deployed Optimizely Search & Navigation (ex Episerver Find) on its public website. Sanoma Netherlands uses Optimizely Search & Navigation as an Application, Web and Enterprise Search solution to power site search and content discovery across its digital properties. The implementation focuses on indexing editorial content and media assets with configured relevance tuning, autocomplete, faceted navigation and merchandising controls to shape result sets and surface timely content. The full application name Optimizely Search & Navigation appears in configuration and governance artifacts to align search relevance work with editorial priorities.
Operational scope for the deployment covers marketing, editorial and product teams who manage content feeds, relevancy rules and merchandising workflows, with scheduled indexing pipelines and search analytics instrumentation supporting ongoing tuning. Integrations are handled at the content feed and analytics level to synchronize site content and usage signals with Optimizely Search & Navigation, and search endpoints are surfaced directly in the public web experience. Governance establishes role based access for relevance and merchandising, and workflow handoffs between editorial curation and product operations for query rule updates and content synchronization.
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Web Content Management | Content Management |
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2021 | 2021 |
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Sanoma Netherlands CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Xandr Invest (ex AppNexus DSP) | Digital Advertising Platform | CRM | n/a | 2013 | 2013 |
In 2013 Sanoma Netherlands implemented Xandr Invest, deploying the Digital Advertising Platform Xandr Invest (ex AppNexus DSP) on its website. The implementation emphasized programmatic demand side capabilities, with core functional modules for campaign management, real time bidding, audience targeting, bid optimization and centralized reporting. Xandr Invest is used to provision DSP buyer seats, manage creative trafficking, enforce frequency and pacing controls, and produce consolidated campaign analytics for site monetization.
Architecturally the DSP was embedded into Sanoma Netherlands ad stack via site ad tags and standard programmatic connections to ad exchanges and supply side platforms, enabling automated buying across open and private marketplaces. Operational coverage is focused on digital advertising and marketing teams handling campaign operations, audience segmentation and yield optimization across Sanoma Netherlands properties. Governance was structured around campaign provisioning workflows and access controls for buyer seats, aligning programmatic buying processes with editorial inventory management and reporting cadences.
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Marketing Automation | CRM |
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2014 | 2014 |
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Marketing Automation | CRM |
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2022 | 2022 |
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Marketing Automation | CRM |
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2018 | 2018 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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Tag Management | CRM |
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2018 | 2018 |
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Tag Management | CRM |
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2022 | 2022 |
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Sanoma Netherlands ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Performance Management | ITSM |
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2021 | 2021 |
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IT Service Management | ITSM |
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2020 | 2020 |
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Sanoma Netherlands PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Transactional Email | PaaS |
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2014 | 2014 |
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Transactional Email | PaaS |
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2021 | 2021 |
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Transactional Email | PaaS |
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2018 | 2018 |
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Sanoma Netherlands IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2015 | 2015 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Sanoma Netherlands CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Identity and Access Management (IAM) | CyberSecurity |
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2022 | 2022 |
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IT Decision Makers and Key Stakeholders at Sanoma Netherlands
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Sanoma Netherlands Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Sanoma Netherlands IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Sanoma Netherlands digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||
FAQ - APPS RUN THE WORLD Sanoma Netherlands Technographics
Sanoma Netherlands is a Media organization based in Netherlands,
with around 700 employees and annual revenues of $224.0 million.
Sanoma Netherlands operates a diverse technology stack with applications such as
Zoom, Optimizely Search & Navigation (ex Episerver Find) and Xandr Invest (ex AppNexus DSP),
covering areas like Audio Video and Web Conferencing, Application, Web and Enterprise Search and Digital Advertising Platform.
Sanoma Netherlands has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Zoom Video Communications, Optimizely and Microsoft.
Sanoma Netherlands recently adopted applications including
Slack Connect in 2022, Optimizely Search & Navigation (ex Episerver Find) in 2022 and Adobe Marketo in 2022,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Sanoma Netherlands’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Sanoma Netherlands’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Sanoma Netherlands technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.