Dubai, 111119,
United Arab Emirates
Scent Marketing United Arab Emirates Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Scent Marketing United Arab Emirates and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 25 Scent Marketing United Arab Emirates employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Scent Marketing United Arab Emirates has purchased the following applications: Frappe HR Employee Lifecycle for Onboarding, Offboarding in 2023, Rocket.chat for Chatbots and Conversational AI in 2022, Workplace by Facebook for Collaboration in 2018 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Scent Marketing United Arab Emirates is running and its propensity to invest more and deepen its relationship with Frappe , Rocket.chat , Facebook or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Scent Marketing United Arab Emirates revenues, which have grown to $3.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Scent Marketing United Arab Emirates intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Frappe | Legacy | Frappe HR Employee Lifecycle | Onboarding, Offboarding | HCM | Finture | 2023 | 2023 |
In 2023, Scent Marketing United Arab Emirates deployed Frappe HR Employee Lifecycle to centralize HR operations across its Dubai business and to address core onboarding and offboarding administration. The deployment targeted Onboarding,Offboarding use cases and was executed with implementation partner Finture, aligning the Frappe HR Employee Lifecycle implementation to the companys small enterprise scale and multi company legal structure within AMA Group.
The implementation provisioned the HRMS and Payroll modules of Frappe HR Employee Lifecycle to centralize employee records and automate routine compliance controls. Functional capabilities implemented include centralized personnel recordkeeping, automated visa and passport expiry alerts, role based approval routing for HR transactions, and standard payroll processing workflows, all mapped to onboarding and offboarding lifecycle events.
Operational scope covered HR and payroll functions within Scent Marketings Dubai operations, with configuration to support multi company HR workflows across AMA Group entities operating in the Emirates. Governance changes focused on formalizing approval checkpoints and exception alerts for immigration document expiries, and the case study reports improved compliance, faster approvals and reduced manual HR effort following the deployment.
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AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Rocket.chat | Legacy | Rocket.chat | Chatbots and Conversational AI | AI-Powered Application | n/a | 2022 | 2022 |
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Workplace by Facebook | Collaboration | Collaboration | n/a | 2018 | 2018 |
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Collaboration | Collaboration |
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2020 | 2020 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application, Web and Enterprise Search | Content Management |
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2022 | 2022 |
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Web Content Management | Content Management |
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2021 | 2021 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Call Tracking and Recording | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2021 | 2021 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Performance Management | ITSM |
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2021 | 2021 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Content Delivery Network | IaaS |
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2026 | 2026 |
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Domain Name System (DNS) | IaaS |
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2020 | 2020 |
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Domain Name System (DNS) | IaaS |
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2020 | 2020 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Identity and Access Management (IAM) | CyberSecurity |
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2023 | 2023 |
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Secure Sockets Layer (SSL) | CyberSecurity |
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2020 | 2020 |
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