Mississauga, L5T 1M6, ON,
Canada
Screen Thumb Technographics
Screen Thumb Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Screen Thumb and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1 Screen Thumb employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Screen Thumb has purchased the following applications: Xandr Invest (ex AppNexus DSP) for Digital Advertising Platform in 2015 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Screen Thumb is running and its propensity to invest more and deepen its relationship with Microsoft , Revive Adserver or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Screen Thumb revenues, which have grown to $1.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Screen Thumb intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Screen Thumb Tech Stack and Enterprise Applications
Screen Thumb CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Xandr Invest (ex AppNexus DSP) | Digital Advertising Platform | CRM | n/a | 2015 | 2015 |
In 2015, Screen Thumb deployed Xandr Invest (ex AppNexus DSP) on its public website to manage programmatic advertising and site monetization. Screen Thumb implemented Xandr Invest (ex AppNexus DSP) as its Digital Advertising Platform to run advertising operations and support revenue generation through display and programmatic channels.
The implementation focuses on buyer side workflows typical of a Digital Advertising Platform, including real time bidding, campaign and bid management, audience targeting, creative serving, and reporting and analytics. Configuration centered on site tag placement and DSP campaign setup to enable programmatic bids against available ad inventory, with Xandr Invest providing the bidding engine, campaign controls, and performance dashboards.
Operational ownership is consolidated within a single operator given the one person staff size, who performs ad operations, tag maintenance, campaign configuration, and monitoring of reporting outputs. Governance emphasizes hands on campaign controls and ongoing tuning of targeting and bidding parameters, aligning Xandr Invest (ex AppNexus DSP) with Screen Thumb advertising and monetization workflows on the website.
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Digital Advertising Platform | CRM |
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2018 | 2018 |
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IT Decision Makers and Key Stakeholders at Screen Thumb
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
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Apps Being Evaluated by Screen Thumb Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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