Apps Run The World

SEA Group Software Purchases and Digital Transformation Initiatives

Last updated on 2021-11-24 09:25:25

Discover the latest software purchases and digital transformation initiatives being undertaken by SEA Group and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 33800 SEA Group employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.

During our research, we have identified that SEA Group has purchased the following applications: Zoom for Audio Video and Web Conferencing in 2021, Akamai CDN for Content Delivery Network in 2020, Amazon EC2 for Application Hosting and Computing Services in 2020 and the related IT decision-makers and key stakeholders.

Our database provides customer insight and contextual information on which enterprise applications and software systems SEA Group is running and its propensity to invest more and deepen its relationship with Zoom Video Communications , Akamai , Amazon Web Services (AWS) or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.

We have been analyzing SEA Group revenues, which have grown to $4.38 billions in 2019, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for SEA Group intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.

About the Customer

Sea is an internet platform company. We focus on in Greater Southeast Asia, a region that includes Indonesia, Taiwan, Vietnam, Thailand, the Philippines, Malaysia, and Singapore.

Scope and Challenges

The air transport segment is very much linked to economic trends, both international trends and those of the individual geographic areas. The complexity of the variables affecting the trend of the air transport segment force it to undergo massive change, which is now focusing on the interaction of airlines in order to achieve scale economies, also with a view to reducing operating costs. With SAP Marketing Cloud, SEA is able to reduce costs in ownership, have access to real-time data and able to increase customer satisfaction significantly, meeting their goals for growth and higher sales.

Outcome and Implications

  • - Total visibility into operations and performance from the top floor at the group level to the customer level
  • -  Increase in sales force performance through guided campaign processes supporting sales of services to customers
  • - One million ‘registered customers’ managed and analyzed


“SAP Marketing Cloud helped us completely digitalize our entire customer journey, from campaign planning to end-customer delivery. Our marketing staff can now drill down into millions of customer records in seconds, using current data from a variety of sources. This helps us serve customers.”-said Fabio Degli Esposti, CIO SEA Group.

1 Fusionopolis Place, #17-10, Galaxis
Singapore, 138522 , x
65 6270 8100
Industry Employees Revenue
Professional Services 33800 $4.38B

Enterprise Software and Cloud Applications being used by SEA Group

Vendor Old Product New Product Category Market Users VAR/SI When Live
Vendor Old Product New Product Category Market Users VAR/SI When Live

IT Decision Makers and Key Stakeholders at SEA Group

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