About the Customer
Sea is an internet platform company. We focus on in Greater Southeast Asia, a region that includes Indonesia, Taiwan, Vietnam, Thailand, the Philippines, Malaysia, and Singapore.
Scope and Challenges
The air transport segment is very much linked to economic trends, both international trends and those of the individual geographic areas. The complexity of the variables affecting the trend of the air transport segment force it to undergo massive change, which is now focusing on the interaction of airlines in order to achieve scale economies, also with a view to reducing operating costs. With SAP Marketing Cloud, SEA is able to reduce costs in ownership, have access to real-time data and able to increase customer satisfaction significantly, meeting their goals for growth and higher sales.
Outcome and Implications
“SAP Marketing Cloud helped us completely digitalize our entire customer journey, from campaign planning to end-customer delivery. Our marketing staff can now drill down into millions of customer records in seconds, using current data from a variety of sources. This helps us serve customers.”-said Fabio Degli Esposti, CIO SEA Group.
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