Seda Hotels
30th Street cor. 11th Avenue,
Taguig City, 1634,
Philippines
Taguig City, 1634,
Philippines
632 945 8888
Leisure and Hospitality
Seda Hotels Technographics
Seda Hotels Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Seda Hotels and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 300 Seda Hotels employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Seda Hotels has purchased the following applications: Infor SunSystems for ERP Financial in 2013, Microsoft 365 for Collaboration in 2015, Salesforce Marketing Cloud for Marketing Automation in 2018 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Seda Hotels is running and its propensity to invest more and deepen its relationship with Infor , Microsoft , QuestionPro or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Seda Hotels revenues, which have grown to $40.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Seda Hotels intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Seda Hotels Tech Stack and Enterprise Applications
Seda Hotels ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Infor | Legacy | Infor SunSystems | ERP Financial | ERP | n/a | 2013 | 2013 |
In 2013, Seda Hotels implemented Infor SunSystems as its ERP Financial solution across multiple operating units. The deployment covered two Seda Hotels properties, Holiday Inn Makati, Park Inn Hotel Davao by Radisson, El Nido Resorts and ITI Aviation, reflecting a multi-property rollout within the hospitality and aviation businesses.
Infor SunSystems was configured to deliver core financial modules including general ledger, accounts payable, accounts receivable, cash management and financial reporting. Seda Hotels Infor SunSystems ERP Financial supports both corporate and property finance and accounting functions, with configuration focused on standardized chart of accounts, automated journal controls and role based access for finance teams.
The technical approach used a centralized application instance to enable property level transaction capture and consolidated financial reporting across the named sites. Governance and rollout emphasized a single accounting taxonomy and consolidated month end close workflows with coordinated training across finance teams, and the implementation was completed successfully for the listed properties by 2013.
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Seda Hotels Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2015 | 2015 |
In 2015, Seda Hotels deployed Microsoft 365 to provide Collaboration services across its corporate offices and Philippines properties. The implementation established Microsoft 365 as the primary collaboration platform for email, calendaring, team messaging, and document collaboration.
The deployment of Microsoft 365 centered on standard Collaboration capabilities including Exchange Online style email and calendaring, Microsoft Teams style unified communications, SharePoint style intranet and document libraries, and OneDrive style personal file storage, enabling cross-functional workflows for reservations, front-desk operations, sales and marketing, finance, and HR. Microsoft 365 was used on their website to surface corporate contact and communication workflows.
Architecturally the environment was provisioned as a cloud tenant with centralized user provisioning and identity management to support account lifecycle across property and corporate staff. Governance focused on tenant-level access controls, document classification and shared site structure to standardize collaboration and reduce information fragmentation during rollout to staff.
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Survey and Questionnaire | Collaboration |
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2018 | 2018 |
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Seda Hotels CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Salesforce | Legacy | Salesforce Marketing Cloud | Marketing Automation | CRM | n/a | 2018 | 2018 |
In 2018, Seda Hotels deployed Salesforce Marketing Cloud on their website as a centralized marketing platform. Salesforce Marketing Cloud is being used as their Marketing Automation solution to manage digital guest communications and website-driven engagement.
The implementation focuses on core Marketing Automation capabilities typical of the application class, including email campaign orchestration, customer journey orchestration, audience segmentation and profiling, automated messaging workflows, and web behavioral tracking for personalization. Configuration emphasizes centralized data extensions and segmented audience lists to support targeted promotions and lifecycle communications.
The website integration captures visitor signals and booking touchpoints that feed into Marketing Cloud to trigger timely campaigns and web personalization, supporting marketing, reservations and revenue teams across Seda Hotels in the Philippines. Operational coverage centers on digital marketing and guest lifecycle use cases, with Marketing Cloud acting as the primary conduit for website-sourced marketing data.
Governance and process changes focus on consent management, segmented campaign governance, and campaign approval workflows to control messaging cadence and data use. The implementation narrative highlights an architecture where Salesforce Marketing Cloud interfaces with website tracking and internal marketing operations to deliver automated, personalized guest communications.
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Seda Hotels IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at Seda Hotels
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
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IT Officer | Manager | IT | |
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Financial Controller | Director | Finance | |
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IT Officer | Manager | IT | |
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Apps Being Evaluated by Seda Hotels Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Seda Hotels IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Seda Hotels digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||
FAQ - APPS RUN THE WORLD Seda Hotels Technographics
Seda Hotels is a Leisure and Hospitality organization based in Philippines,
with around 300 employees and annual revenues of $40.0 million.
Seda Hotels operates a diverse technology stack with applications such as
Infor SunSystems, Microsoft 365 and Salesforce Marketing Cloud,
covering areas like ERP Financial, Collaboration and Marketing Automation.
Seda Hotels has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Infor, Microsoft and Salesforce.
Seda Hotels recently adopted applications including
Cloudflare CDN in 2020, Amazon CloudFront in 2020 and Question Pro Survey in 2018,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Seda Hotels’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Seda Hotels’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Seda Hotels technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.