Sennheiser electronic GmbH & Co. KG
1 Enterprise Drive,
Old Lyme, 6371, CT,
United States
Old Lyme, 6371, CT,
United States
1 860-434-9190
Manufacturing
Sennheiser electronic GmbH & Co. KG Technographics
Sennheiser electronic GmbH & Co. KG Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Sennheiser electronic GmbH & Co. KG and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1350 Sennheiser electronic GmbH & Co. KG employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Sennheiser electronic GmbH & Co. KG has purchased the following applications: SAP Concur Expense for Expense Management in 2007, Ruby Live Chat for Chatbots and Conversational AI in 2021, MicroStrategy ONE Analytics for Analytics and BI in 2015 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Sennheiser electronic GmbH & Co. KG is running and its propensity to invest more and deepen its relationship with SAP , PayPal , Ruby or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Sennheiser electronic GmbH & Co. KG revenues, which have grown to $405.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Sennheiser electronic GmbH & Co. KG intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Sennheiser electronic GmbH & Co. KG Tech Stack and Enterprise Applications
Sennheiser electronic GmbH & Co. KG ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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| SAP | Legacy | SAP Concur Expense | Expense Management | ERP | n/a | 2007 | 2007 |
In 2007 Sennheiser electronic GmbH & Co. KG implemented SAP Concur Expense to standardize its Expense Management processes across finance and travel operations. The SAP Concur Expense deployment addressed employee travel and expense reporting workflows, aligning submission, approval, and policy enforcement with existing accounting activities.
The implementation covered core expense reporting and travel expense modules within SAP Concur Expense, configured for VAT handling including Tysk moms samt tyske listeoplysninger and Dansk moms samt listeoplysninger, currency handling for Valuta handel, and support for reimbursements and viderefakturering. Configuration work emphasized expense capture, approval routing, expense policy controls, and linkage to month end routines to support deltagelse i måneds- samt årsafslutning.
Operationally Concur was implemented alongside Basware and Navision, with explicit operational handoffs to Navision for oprettelse og opdateringer af kreditorer i Navision and daily processing in Basware described as daglig arbejde i Basware indenfor de forskellige moduler. The implementation scenario supported accounts payable and accounts receivable workflows, bank and kontoudtog afstemninger, intercompany afstemning, and remburser handling in coordination with invoice and treasury functions.
Governance and process restructuring focused on embedding expense submission into monthly close cycles, establishing løbende afstemninger af kontoudtog and månedlige afstemninger including bank reconciliations, and formalizing workflows for debitorer and kreditorer to reduce manual handoffs. The SAP Concur Expense implementation sits within the broader finance architecture at Sennheiser, connecting expense management tasks to Basware invoice processing and Navision creditor maintenance to support operational continuity.
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Payment Processing | ERP |
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2021 | 2021 |
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Sennheiser electronic GmbH & Co. KG AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Ruby | Legacy | Ruby Live Chat | Chatbots and Conversational AI | AI-Powered Application | n/a | 2021 | 2021 |
In 2021, Sennheiser electronic GmbH & Co. KG deployed Ruby Live Chat, a Chatbots and Conversational AI application, on its public website to enable real-time visitor engagement. The Ruby Live Chat implementation situates the Chatbots and Conversational AI capability at the web channel, supporting customer support inquiries and sales qualification interactions initiated by site visitors.
The deployment aligns with a cloud hosted architecture that embeds a client side chat widget in web pages and uses the Ruby Live Chat administration console for agent routing, template responses, session transcripts, and conversation reporting. Operational ownership is with customer service and web support teams, with workflows adjusted to include live chat triage, escalation paths to phone or email, and centralized transcript review for case handling. Administration and agent configuration occur through the Ruby Live Chat console, consistent with standard Chatbots and Conversational AI platform management practices.
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Sennheiser electronic GmbH & Co. KG Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| MicroStrategy | Legacy | MicroStrategy ONE Analytics | Analytics and BI | Analytics and BI | n/a | 2015 | 2018 |
In 2015, Sennheiser electronic GmbH & Co. KG implemented MicroStrategy ONE Analytics. MicroStrategy ONE Analytics was deployed as an Analytics and BI platform to support Channel Development, Strategy & Analysis and the System Solutions Global Sales Channel. The implementation was positioned to translate data into actionable insight for sales leadership and to provide a single access layer for analytics consumption across sales teams.
The deployment of MicroStrategy ONE Analytics focused on standard Analytics and BI capabilities, including centralized dashboards, ad hoc reporting, interactive visualizations, and scheduled distribution of scorecards and reports. Configuration work emphasized data modeling and semantic layer construction to enable consistent metrics for Channel Development, Strategy & Analysis workflows. The implementation concentrated on enabling business users in sales to perform analysis without direct IT intervention, while retaining governed report design and dataset controls.
Integrations were explicit and operational, facilitating communication exchange between Demantra, MicroStrategy Business Intelligence, J.D. Edwards, and Sugar CRM and the respective sales teams. MicroStrategy ONE Analytics functioned as an orchestration and presentation layer, consolidating demand, ERP, CRM, and existing BI feeds to present unified views for the System Solutions Global Sales Channel. Operational coverage prioritized sales reporting and channel performance analysis across the enterprise sales organization.
Governance was organized around the Channel Development and Strategy & Analysis function, which translated platform outputs into action items for sales operations and field teams. The governance approach combined model-level controls, report lifecycle management, and role-based access to ensure consistent use of metrics across sales stakeholders. The stated objective was to maximize business performance by improving the flow of analytic insight into sales decision processes.
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IT Decision Makers and Key Stakeholders at Sennheiser electronic GmbH & Co. KG
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Director, Information Technology | Director | IT | |
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Director Technology and Innovation, North America | Director | IT | |
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Manager Marketing Communications - Enterprise Solutions Americas | Manager | Marketing | |
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CFO | CXO | Finance | |
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Corporate Controller | Director | Finance | |
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HR Business Partner | Manager | HR | |
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Manager Controlling | Manager | Finance | |
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Manager Global Logistics | Manager | Supply Chain | |
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Global Strategic Purchasing Manager Electronic | Manager | Procurement | |
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Director Group HR | Director | HR | |
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Director People Development & Change Management | Director | HR | |
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Director Operations EMEA | Director | Finance | |
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Director IT / Group CIO | Director | IT | |
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Apps Being Evaluated by Sennheiser electronic GmbH & Co. KG Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Sennheiser electronic GmbH & Co. KG IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Sennheiser electronic GmbH & Co. KG digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Sennheiser electronic GmbH & Co. KG Technographics
Sennheiser electronic GmbH & Co. KG is a Manufacturing organization based in United States,
with around 1350 employees and annual revenues of $405.0 million.
Sennheiser electronic GmbH & Co. KG operates a diverse technology stack with applications such as
SAP Concur Expense, Ruby Live Chat and MicroStrategy ONE Analytics,
covering areas like Expense Management, Chatbots and Conversational AI and Analytics and BI.
Sennheiser electronic GmbH & Co. KG has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as SAP, Ruby and MicroStrategy.
Sennheiser electronic GmbH & Co. KG recently adopted applications including
PayPal Enterprise in 2021, Ruby Live Chat in 2021 and MicroStrategy ONE Analytics in 2015,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Sennheiser electronic GmbH & Co. KG’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Sennheiser electronic GmbH & Co. KG’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Sennheiser electronic GmbH & Co. KG technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.