Serena Software
1850 Gateway Drive, 4th Floor,
San Mateo, 94404, CA,
United States
San Mateo, 94404, CA,
United States
1 650-481-3400
Media
Serena Software Technographics
Serena Software Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Serena Software and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 700 Serena Software employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Serena Software has purchased the following applications: Oracle Netsuite OpenAir for Professional Services Automation in 2007, Cisco Webex Meetings for Audio Video and Web Conferencing in 2019, Salesforce Sales Cloud for Sales Automation, CRM, Sales Engagement in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Serena Software is running and its propensity to invest more and deepen its relationship with Oracle , Cisco Systems , Microsoft or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Serena Software revenues, which have grown to $220.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Serena Software intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Serena Software Tech Stack and Enterprise Applications
Serena Software ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle Netsuite OpenAir | Professional Services Automation | ERP Services and Operations | n/a | 2007 | 2007 |
In 2007, Serena Software implemented Oracle Netsuite OpenAir as its Professional Services Automation platform. The implementation centralized project management, resource scheduling, time and expense capture, and billing workflows to support professional services delivery across Serena Software's services and finance functions. Oracle Netsuite OpenAir was configured to enforce timesheet and expense policies, maintain project accounting records, and provide delivery and utilization reporting using the application’s project templates and reporting dashboards.
The deployment followed a phased rollout strategy across project teams and finance, with governance routed through the company’s project management office and finance leadership to standardize approval workflows and operational controls. Oracle Netsuite OpenAir was provisioned as a cloud-hosted Professional Services Automation application, with role-based access and configuration of resource pools, billing rules, and project-costing parameters to align project delivery processes and financial reporting for Serena Software.
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Serena Software Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Cisco Systems | Legacy | Cisco Webex Meetings | Audio Video and Web Conferencing | Collaboration | n/a | 2019 | 2019 |
In 2019, Serena Software deployed Cisco Webex Meetings on its public website. Cisco Webex Meetings, an Audio Video and Web Conferencing application, is provisioned to deliver browser based audio and video conferencing, screen sharing, and embedded participant join links on serena.com, leveraging Cisco cloud hosted conferencing infrastructure. The implementation surfaces meeting scheduling and join flows directly from the website to enable external participant access without on premise conferencing equipment.
Administration is handled through the Cisco Webex Meetings administrative console with policy controls for meeting configuration, recording retention, and participant permissions, aligning with standard governance for Audio Video and Web Conferencing platforms. Operational scope covers Serena Software as a 700 employee media company headquartered in the United States, supporting internal collaboration and external customer or partner meetings via the website. The deployment emphasizes site level orchestration of meeting joins and web based conferencing provisioning through the Cisco Webex Meetings application.
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Collaboration | Collaboration |
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2015 | 2015 |
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Serena Software CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Salesforce | Legacy | Salesforce Sales Cloud | Sales Automation, CRM, Sales Engagement | CRM | n/a | 2021 | 2021 |
In 2021, Serena Software deployed Salesforce Sales Cloud as its Sales Automation,CRM,Sales Engagement platform. The implementation is embedded on the company website to capture inbound leads and route them directly into the CRM, extending sales engagement workflows to online touchpoints for the media-focused organization headquartered in the United States. Deployment targeted Serena's commercial organization and aligned sales and marketing teams around a single opportunity and account model to centralize pipeline visibility and customer interaction records.
The Salesforce Sales Cloud deployment emphasizes standard Sales Cloud capabilities including lead and opportunity management, contact and account management, sales engagement sequencing, and dashboard reporting for pipeline oversight. Configuration included web-based lead capture tied to automated lead routing and qualification workflows, assignment rules to enforce ownership, and reporting configurations to support sales cadence and funnel analysis. Governance measures focused on CRM data hygiene, standardized opportunity stages, and operational processes to synchronize sales and marketing activities within the Salesforce Sales Cloud environment.
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Serena Software IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2012 | 2012 |
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Serena Software CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Secure Email Gateways (SEGs) | CyberSecurity |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at Serena Software
| First Name | Last Name | Title | Function | Department | Phone | |
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President and Chief Executive Officer | CXO | Finance | |
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Vice President - Information Technology & SaaS | VP | IT | |
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Senior Vice President and Chief Administrative Officer | CXO | Operations | |
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Apps Being Evaluated by Serena Software Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Serena Software IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Serena Software digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Serena Software Technographics
Serena Software is a Media organization based in United States,
with around 700 employees and annual revenues of $220.0 million.
Serena Software operates a diverse technology stack with applications such as
Oracle Netsuite OpenAir, Cisco Webex Meetings and Salesforce Sales Cloud,
covering areas like Professional Services Automation, Audio Video and Web Conferencing and Sales Automation, CRM, Sales Engagement.
Serena Software has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Oracle, Cisco Systems and Salesforce.
Serena Software recently adopted applications including
Salesforce Sales Cloud in 2021, Fortra Agari Phishing Defense in 2020 and Cisco Webex Meetings in 2019,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Serena Software’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Serena Software’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Serena Software technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.