Tokyo, 105-8310,
Japan
Shiseido Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Shiseido and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 46000 Shiseido employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Shiseido has purchased the following applications: Apple Pay for Payment Processing in 2021, ServiceNow HR for HR Service Delivery in 2022, Artificial Solutions Teneo AI Platform for Chatbots and Conversational AI in 2017 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Shiseido is running and its propensity to invest more and deepen its relationship with Apple , ServiceNow , Artificial Solutions or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Shiseido revenues, which have grown to $6.14 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Shiseido intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Apple | Legacy | Apple Pay | Payment Processing | ERP Financial Management | n/a | 2021 | 2021 |
|
HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| ServiceNow | Legacy | ServiceNow HR | HR Service Delivery | HCM | n/a | 2022 | 2022 |
|
AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Artificial Solutions | Legacy | Artificial Solutions Teneo AI Platform | Chatbots and Conversational AI | AI-Powered Application | x | 2017 | 2018 |
In 2017 Shiseido deployed the Artificial Solutions Teneo AI Platform to power a branded virtual beauty advisor named Beau-co, implementing conversational applications in the Chatbots and Conversational AI category. The deployment targeted consumer-facing engagement on digital channels and positioned the Artificial Solutions Teneo AI Platform as the central conversational runtime for stylistic guidance and general user interaction.
The implementation leveraged category-aligned capabilities such as natural language understanding, dialogue management, intent classification and entity resolution to support domain-specific conversational flows for eye-shadow, mascara, eyeliner and other makeup guidance. Content authoring and knowledge expansion workflows were established to allow product and marketing teams to extend Beau-co’s beauty knowledge over time and to refine conversational design and fallback handling.
Operational coverage focused on Shiseido customer engagement and ecommerce support across its digital touchpoints, with the assistant embedded into web-facing channels and tied to Shiseido content repositories and customer touchpoint workflows. The deployment impacted customer engagement, ecommerce merchandising guidance and marketing communications by delivering guided product recommendations and conversational brand experiences.
Rollout followed a phased approach beginning with a constrained advisory scope, reflecting a common Artificial Solutions pattern of starting with smaller projects before expanding functionality. Governance centered on iterative content governance and conversational QA managed by product and marketing stakeholders, with explicit plans to expand Beau-co’s knowledge set in the near future to increase user engagement.
|
Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Audio Video and Web Conferencing | Collaboration |
|
2018 | 2018 |
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|
Collaboration | Collaboration |
|
2018 | 2018 |
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eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
eCommerce Fraud Protection | eCommerce |
|
2021 | 2021 |
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eCommerce | eCommerce |
|
2011 | 2011 |
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Personalization and Product Recommendations | eCommerce |
|
2021 | 2021 |
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Personalization and Product Recommendations | eCommerce |
|
2017 | 2017 |
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Personalization and Product Recommendations | eCommerce |
|
2018 | 2018 |
|
SCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Order Management | SCM |
|
2019 | 2020 |
|
CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Customer Analytics | CRM |
|
2019 | 2019 |
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Customer Engagement | CRM |
|
2023 | 2023 |
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Data Management Platform | CRM |
|
2018 | 2018 |
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Data Management Platform | CRM |
|
2018 | 2018 |
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Data Management Platform | CRM |
|
2018 | 2018 |
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Digital Advertising Platform | CRM |
|
2017 | 2017 |
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Digital Advertising Platform | CRM |
|
2017 | 2017 |
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Marketing Analytics | CRM |
|
2017 | 2017 |
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Marketing Automation | CRM |
|
2020 | 2020 |
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Marketing Automation | CRM |
|
2016 | 2016 |
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Sales Automation, CRM, Sales Engagement | CRM |
|
2021 | 2021 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
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|
|
IT Service Management | ITSM |
|
2022 | 2022 |
|
TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
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|
|
Governance, Risk and Compliance | TRM |
|
2021 | 2021 |
|
PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Transactional Email | PaaS |
|
2019 | 2019 |
|
IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2018 | 2018 |
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Application Hosting and Computing Services | IaaS |
|
2022 | 2022 |
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Content Delivery Network | IaaS |
|
2020 | 2020 |
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Content Delivery Network | IaaS |
|
2019 | 2019 |
|
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Content Delivery Network | IaaS |
|
2017 | 2017 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Secure Email Gateways (SEGs) | CyberSecurity |
|
2020 | 2020 |
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| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
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| Date | Company | Status | Vendor | Product | Category | Market |
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