Shiseido
1-6-2, Higashi-shimbashi, Minato-ku,
Tokyo, 105-8310,
Japan
Tokyo, 105-8310,
Japan
81-3-3572-5111
Retail
Shiseido Technographics
Shiseido Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Shiseido and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 46000 Shiseido employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Shiseido has purchased the following applications: Apple Pay for Payment Processing in 2021, ServiceNow HR for HR Service Delivery in 2022, Artificial Solutions Teneo AI Platform for Chatbots and Conversational AI in 2017 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Shiseido is running and its propensity to invest more and deepen its relationship with Apple , ServiceNow , Artificial Solutions or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Shiseido revenues, which have grown to $6.14 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Shiseido intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Shiseido Tech Stack and Enterprise Applications
Shiseido ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Apple | Legacy | Apple Pay | Payment Processing | ERP | n/a | 2021 | 2021 |
In 2021, Shiseido implemented Apple Pay on their website. The Shiseido Apple Pay deployment extends the company’s Payment Processing capability by adding a browser-based contactless payment option directly into the ecommerce checkout.
The implementation follows standard web payment integration patterns for Apple Pay, including merchant validation, presentation of the Apple Pay payment sheet, and tokenization of card credentials to minimize sensitive data handling within merchant systems. Configuration work centered on checkout flow integration, payment authorization and settlement handoffs, and compliance-oriented controls typical of Payment Processing implementations.
Operational scope is limited to the company website and the ecommerce checkout experience, impacting online commerce, payments operations, and customer experience teams that manage the site. Governance focused on merchant account provisioning, payment acceptance policies, and checkout workflow changes required to support Apple Pay on the website.
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Shiseido HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| ServiceNow | Legacy | ServiceNow HR | HR Service Delivery | HCM | n/a | 2022 | 2022 |
In 2022, Shiseido implemented ServiceNow HR to digitize and centralize HR service workflows as part of its HR Service Delivery strategy. The deployment targeted HR operations in Japan while aligning with a broader company platform strategy that supports global operations across 120 countries and regions, where overseas sales account for more than 60 percent of revenue.
The ServiceNow HR implementation used HR Service Delivery capabilities to replace paper-based processes for allowances, childcare and nursing care leave, consolidating over 900 paper forms into digital service catalog items and automated approval workflows. ServiceNow HR leveraged low-code and no-code enterprise app development to configure self-service intake, mobile and PC approvals, real-time request status tracking, and form-driven routing, enabling faster case handling and reduced manual form processing.
Operationally the platform centralized HR request data on the same scalable ServiceNow architecture that had previously been used to standardize IT services under a global Golden Copy process and ServiceNow IT Service Management. The HR Service Delivery deployment standardized contact points and request processes for Japan HR while maintaining alignment with the company’s varied business systems and application estate, consolidating data onto a single secure platform for cross-functional visibility.
Governance and workflow restructuring removed interim manual checks by HR, instituting automated approval chains and status visibility that shifted approvals to line managers and reduced administrative touchpoints. Outcomes explicitly reported include a reduction of approximately 40 work hours per month in HR staff workload, consolidation of 60 percent of IT services onto the shared ServiceNow platform during the broader ITSM initiative, increased employee satisfaction with faster approvals, and accelerated lead times from product development to market launch.
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Shiseido AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Artificial Solutions | Legacy | Artificial Solutions Teneo AI Platform | Chatbots and Conversational AI | AI-Powered Application | x | 2017 | 2018 |
In 2017 Shiseido deployed the Artificial Solutions Teneo AI Platform to power a branded virtual beauty advisor named Beau-co, implementing conversational applications in the Chatbots and Conversational AI category. The deployment targeted consumer-facing engagement on digital channels and positioned the Artificial Solutions Teneo AI Platform as the central conversational runtime for stylistic guidance and general user interaction.
The implementation leveraged category-aligned capabilities such as natural language understanding, dialogue management, intent classification and entity resolution to support domain-specific conversational flows for eye-shadow, mascara, eyeliner and other makeup guidance. Content authoring and knowledge expansion workflows were established to allow product and marketing teams to extend Beau-co’s beauty knowledge over time and to refine conversational design and fallback handling.
Operational coverage focused on Shiseido customer engagement and ecommerce support across its digital touchpoints, with the assistant embedded into web-facing channels and tied to Shiseido content repositories and customer touchpoint workflows. The deployment impacted customer engagement, ecommerce merchandising guidance and marketing communications by delivering guided product recommendations and conversational brand experiences.
Rollout followed a phased approach beginning with a constrained advisory scope, reflecting a common Artificial Solutions pattern of starting with smaller projects before expanding functionality. Governance centered on iterative content governance and conversational QA managed by product and marketing stakeholders, with explicit plans to expand Beau-co’s knowledge set in the near future to increase user engagement.
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Shiseido Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
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|
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Audio Video and Web Conferencing | Collaboration |
|
2018 | 2018 |
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Collaboration | Collaboration |
|
2018 | 2018 |
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Shiseido eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
eCommerce Fraud Protection | eCommerce |
|
2021 | 2021 |
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eCommerce | eCommerce |
|
2011 | 2011 |
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Personalization and Product Recommendations | eCommerce |
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2021 | 2021 |
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Personalization and Product Recommendations | eCommerce |
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2017 | 2017 |
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Personalization and Product Recommendations | eCommerce |
|
2018 | 2018 |
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Shiseido SCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
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|
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Order Management | SCM |
|
2019 | 2020 |
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Shiseido CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
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|
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Customer Analytics | CRM |
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2019 | 2019 |
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Customer Engagement | CRM |
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2023 | 2023 |
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Data Management Platform | CRM |
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2018 | 2018 |
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Data Management Platform | CRM |
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2018 | 2018 |
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Data Management Platform | CRM |
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2018 | 2018 |
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Digital Advertising Platform | CRM |
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2017 | 2017 |
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Digital Advertising Platform | CRM |
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2017 | 2017 |
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Marketing Analytics | CRM |
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2017 | 2017 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2016 | 2016 |
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Sales Automation, CRM, Sales Engagement | CRM |
|
2021 | 2021 |
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Shiseido ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
IT Service Management | ITSM |
|
2022 | 2022 |
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Shiseido TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
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|
Governance, Risk and Compliance | TRM |
|
2021 | 2021 |
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Shiseido PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
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Transactional Email | PaaS |
|
2019 | 2019 |
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Shiseido IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Application Hosting and Computing Services | IaaS |
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2022 | 2022 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
|
2017 | 2017 |
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Shiseido CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Secure Email Gateways (SEGs) | CyberSecurity |
|
2020 | 2020 |
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IT Decision Makers and Key Stakeholders at Shiseido
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
|
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VP/ Head of Research and Development, Americas Innovation Center | VP | R&D | |
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SVP, Regional Head Digital Experience (DX) | VP | IT | |
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Salesforce Administrator | Manager | Marketing | |
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Salesforce Administrator | Manager | Marketing | |
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Apps Being Evaluated by Shiseido Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Shiseido IT executives and key decision makers. This section highlights Shiseido's latest recorded technology evaluations, including Dassault DELMIA Apriso for Manufacturing Execution System on 2024-12-24 and SAP Business ByDesign for ERP Financial on 2024-07-29. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Shiseido digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| 2024-12-24 | Shiseido | Evaluated | Dassault Systemes | Dassault DELMIA Apriso | Manufacturing Execution System | ERP Services and Operations |
| 2024-07-29 | Shiseido | Evaluated | SAP | SAP Business ByDesign | ERP Financial | ERP |
FAQ - APPS RUN THE WORLD Shiseido Technographics
Shiseido is a Retail organization based in Japan,
with around 46000 employees and annual revenues of $6.14 billion.
Shiseido operates a diverse technology stack with applications such as
Apple Pay, ServiceNow HR and Artificial Solutions Teneo AI Platform,
covering areas like Payment Processing, HR Service Delivery and Chatbots and Conversational AI.
Shiseido has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Apple, ServiceNow and Artificial Solutions.
Shiseido recently adopted applications including
Bambuser Video Commerce in 2023, ServiceNow HR in 2022 and ServiceNow ITSM in 2022,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Shiseido’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Shiseido’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Shiseido technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.