Shufersal
30 Benjamin Shmotkin Street PO Box 15103,
Rishon LeZion, 7505002,
Israel
Rishon LeZion, 7505002,
Israel
972 3 948 1727
Retail
Shufersal Technographics
Shufersal Software Purchases and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Shufersal and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 16600 Shufersal employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Shufersal has purchased the following applications: Uniphore U-Self Service for Chatbots and Conversational AI in 2020, Microsoft 365 for Collaboration in 2021, XCircular XC Showroom PCM DAM for Digital Asset Management in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Shufersal is running and its propensity to invest more and deepen its relationship with Uniphore , Microsoft , XCircular or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Shufersal revenues, which have grown to $4.66 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Shufersal intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Shufersal Data, Technology Stack, and Enterprise Applications
AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Uniphore | Legacy | Uniphore U-Self Service | Chatbots and Conversational AI | AI-Powered Application | n/a | 2020 | 2020 |
In 2020 Shufersal implemented Uniphore U-Self Service to add guided self-servicing across website, mobile app, IVR and WhatsApp. The deployment used Uniphore U-Self Service as a Chatbots and Conversational AI solution to deflect contact center volume for e-commerce and support operations in Israel.
The implementation centered on Uniphore’s U-Self Service Self-Service Agent capabilities and the vendor referenced no-code multiexperience designer and guided self-service workflows. Configuration work focused on conversational flow design, intent-driven routing and scripted guidance to resolve common commerce and support inquiries without live agent intervention.
Operational coverage extended across digital storefront touchpoints and telephony channels, integrating the conversational layer into web chat, mobile app experiences, IVR sessions and WhatsApp customer threads to provide a unified digital concierge. Standard escalation patterns were retained so conversations could be handed over to live agents when necessary, enabling contact center deflection while preserving agent-assisted support.
Governance and rollout proceeded under an accelerated timeline during COVID lockdowns, with operational changes to contact handling and digital-first routing policies to prioritize automated resolution. The project substantially reduced call volumes and sped resolution times during COVID lockdowns, directly impacting customer service and e-commerce support functions.
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2021 | 2021 |
In 2021, Shufersal implemented Microsoft 365 to standardize enterprise collaboration. The Microsoft 365 deployment supports Collaboration and is referenced on the retailer's public website as using Microsoft 365 services. The implementation provides a cloud native productivity layer for internal communication, email, and document collaboration.
The deployment includes core Microsoft 365 capabilities such as corporate email, real time chat and meetings, SharePoint intranet and document libraries, OneDrive file storage, and Office productivity applications. Configuration adheres to enterprise tenant patterns with centralized administration, role based access controls, tenant level policies, and information governance applied across mail, files, and collaboration spaces. These modules enable content lifecycle management and synchronous collaboration workflows typical for the Collaboration category.
Operational coverage extends across Shufersal's corporate functions and retail operations in Israel, consolidating communications and knowledge sharing into the Microsoft 365 tenant. Governance practices are oriented around identity and access controls, compliance configuration, and data protection policies consistent with Microsoft 365 Collaboration deployments. Shufersal Microsoft 365 Collaboration supports internal communications and document workflows for the retailer.
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| XCircular | Legacy | XCircular XC Showroom PCM DAM | Digital Asset Management | Content Management | n/a | 2019 | 2019 |
In 2019 Shufersal implemented XCircular XC Showroom PCM DAM as a Digital Asset Management solution to automate ad production and accelerate creative output for marketing and e commerce. XCircular XC Showroom PCM DAM was deployed to generate product collages and digital flyers, and to centralize reusable creative assets used across national in store signage and online channels.
The implementation emphasized core PCM and DAM capabilities, including centralized asset ingestion, metadata enrichment, template driven collage composition, and automated output generation for multi channel formats. XCircular XC Showroom PCM DAM was configured to support template management, batch processing of product imagery, and programmatic creation of marketing artifacts that align with retail merchandising calendars.
Operational scope covered marketing and e commerce teams with content workflows orchestrated for national in store signage production across Israel. The deployment enabled a centralized content hub that fed signage and promotional materials, while preserving brand templates and version control within the Digital Asset Management platform.
Governance and process changes focused on workflow standardization, with asset approval gates and template based production to reduce manual layout work. Vendor materials and a testimonial from XCircular reference Shufersal as a customer using PCM DAM and collage capabilities to automate ad production and speed marketing and in store signage operations.
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Web Content Management | Content Management |
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2017 | 2017 |
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eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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eCommerce | eCommerce |
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2020 | 2020 |
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eCommerce | eCommerce |
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2023 | 2023 |
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Product Information Management | eCommerce |
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2019 | 2019 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Data Management Platform | CRM |
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2018 | 2018 |
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Digital Advertising Platform | CRM |
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2018 | 2018 |
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Marketing Automation | CRM |
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2018 | 2018 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Apps Development | PaaS |
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2021 | 2021 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Secure Email Gateways (SEGs) | CyberSecurity |
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2019 | 2019 |
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Security Orchestration, Automation, and Response (SOAR) | CyberSecurity |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at Shufersal
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Shufersal Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD Shufersal Technographics
Shufersal is a Retail organization based in Israel,
with around 16600 employees and annual revenues of $4.66 billion.
Shufersal operates a diverse technology stack with applications such as
Uniphore U-Self Service, Microsoft 365 and XCircular XC Showroom PCM DAM,
covering areas like Chatbots and Conversational AI, Collaboration and Digital Asset Management.
Shufersal has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Uniphore, Microsoft and XCircular.
Shufersal recently adopted applications including
Mirakl Marketplace Platform in 2023, Microsoft 365 in 2021 and Bubble Platform in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Shufersal’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Shufersal’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Shufersal technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.