Siloam Springs, 72761, AR,
United States
Simmons Pet Food Technographics
Simmons Pet Food Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Simmons Pet Food and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 2500 Simmons Pet Food employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Simmons Pet Food has purchased the following applications: Oracle Cloud ERP for ERP Financial in 2020, FullStory for Customer Experience in 2022 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Simmons Pet Food is running and its propensity to invest more and deepen its relationship with Oracle , FullStory or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Simmons Pet Food revenues, which have grown to $400.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Simmons Pet Food intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Simmons Pet Food Tech Stack and Enterprise Applications
Simmons Pet Food ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle Cloud ERP | ERP Financial | ERP | n/a | 2020 | 2021 |
In 2020, Simmons Pet Food implemented Oracle Cloud ERP to centralize finance, supply chain, and operational workflows across its manufacturing footprint. The Oracle Cloud ERP implementation is recorded under the ERP Financial category and was configured to support core accounting and financial management needs while aligning with broader enterprise planning requirements.
The deployment included explicit configuration of Oracle Supply Chain and Planning Cloud, Human Resources, Sales Cloud, Accounting and Finance Cloud, EAM Cloud, and Inventory Cloud, reflecting a broad functional scope. Oracle Cloud ERP was used to instrument transaction processing, master data management, inventory valuation, asset management, and workforce-related workflows, with module configuration tailored to food and beverage manufacturing process requirements.
Integrations were designed to connect Oracle SaaS modules with external on premise and cloud applications using Oracle Integration Cloud and standard API patterns, including REST and SOAP. Technical implementation work referenced in hiring and role descriptions includes Apex, SQL, PL/SQL, BI Publisher, and Mtech Reporting, supporting interfaces, data loads, reporting, and process automation for cross functional processes.
Governance and operational support were structured through the IS team, with responsibilities for testing models, maintaining test and production environments, error tracking, and patching. The program emphasized documentation, after action reviews, training for plant personnel, participation in IS road map development, and ongoing configuration to meet business objectives while enforcing quality, security, and LEAN operating principles.
Operational scope covered business units and plant sites in the Simmons Foods manufacturing environment, with on site presence in Emporia, KS noted in staffing needs. The ERP Cloud Analyst role is described as a subject matter expert enabling day to day support, functional analysis, integrations management, and continuous advancement of cloud based ERP architecture to support Accounting and Finance, supply chain, HR, and production operations.
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Simmons Pet Food CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| FullStory | Legacy | FullStory | Customer Experience | CRM | n/a | 2022 | 2022 |
In 2022, Simmons Pet Food implemented FullStory on its public website. FullStory is a Customer Experience application deployed to capture client-side user behavior and session-level interaction data across the company web estate.
The implementation leverages FullStory core capabilities typical of Customer Experience platforms, including session replay, event analytics, user segmentation, funnel analysis, and heatmapping, with capture rules scoped to key pages and conversion flows. Configuration work documented an event taxonomy and set data capture and retention parameters to align with web governance and privacy requirements.
Operational ownership is centered in digital channels and UX functions, using FullStory data to surface qualitative and quantitative behavioral signals for marketing, e-commerce, and product decision making. Access controls and governance settings were applied within FullStory to manage user roles and maintain centralized instrumentation of the Simmons Pet Food website.
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IT Decision Makers and Key Stakeholders at Simmons Pet Food
Apps Being Evaluated by Simmons Pet Food Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||