Skipping Stone
83 Pine St Suite 101,
West Peabody, 1960, MA,
United States
West Peabody, 1960, MA,
United States
1 866-891-2369
Media
Skipping Stone Technographics
Skipping Stone Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Skipping Stone and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 60 Skipping Stone employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Skipping Stone has purchased the following applications: Oracle Netsuite OpenAir for Professional Services Automation in 2012, Zoominfo Platform for Account Based Marketing in 2022, HostGator for Application Hosting and Computing Services in 2017 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Skipping Stone is running and its propensity to invest more and deepen its relationship with Oracle , Zoominfo , Keap (formerly Infusionsoft) or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Skipping Stone revenues, which have grown to $6.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Skipping Stone intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Skipping Stone Tech Stack and Enterprise Applications
Skipping Stone ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle Netsuite OpenAir | Professional Services Automation | ERP Services and Operations | n/a | 2012 | 2012 |
In 2012, Skipping Stone implemented Oracle Netsuite OpenAir to establish a Professional Services Automation platform. The deployment focused on project delivery and financial control for the services organization at the 60-employee media firm headquartered in the United States.
Oracle Netsuite OpenAir was provisioned as a cloud SaaS application and configured to manage core Professional Services Automation capabilities including project management, resource scheduling, time and expense capture, project accounting, and invoicing workflows. Configuration work emphasized standardized project templates, task-level time entry, role-based access, and billing triggers to ensure consistent cost capture and chargeability across engagements. Reporting and dashboarding were set up to provide project status, utilization, and billable insights to project managers and finance.
Operational coverage consolidated the project lifecycle from scoping through billing within the Oracle Netsuite OpenAir environment, bringing project managers, consultants, and finance into a common system of record. Administrators established approval workflows for time and expenses, and configured resource matching and allocation logic to support capacity planning and utilization tracking. The implementation was architected for cloud-native access to support distributed staff and centralized financial reconciliation.
Governance was formalized around chargeability rules, project costing, and change control for project templates, supported by targeted training for project managers and finance to enforce consistent processes. Ongoing administration responsibilities were assigned to a central project operations lead to manage configuration, billing rules, and reporting cadence.
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Skipping Stone CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Zoominfo | Legacy | Zoominfo Platform | Account Based Marketing | CRM | n/a | 2022 | 2022 |
In 2022, Skipping Stone deployed Zoominfo Platform on its website to enable Account Based Marketing. The implementation embeds Zoominfo Platform instrumentation into web pages to capture visitor-level signals and provide account intelligence, aligning with marketing and demand generation activities at the 60-employee media company. Deployment focused on configuring the Zoominfo Platform tenant and website tag to surface firmographic enrichment and identify high-value accounts in real time.
Functional configuration emphasized visitor identification, firmographic enrichment, and target account list management, capabilities consistent with Account Based Marketing solutions and provided through the Zoominfo Platform. Operational ownership rested with the marketing organization, which adjusted campaign orchestration and lead handling workflows to consume Zoominfo Platform outputs and to operationalize account-centric outreach. The Zoominfo Platform is presented as the site-level ABM instrumentation layer, supporting marketing and demand generation business functions through enriched contact and account signals.
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CRM | CRM |
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2017 | 2017 |
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Skipping Stone IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| HostGator | Legacy | HostGator | Application Hosting and Computing Services | IaaS | n/a | 2017 | 2017 |
In 2017, Skipping Stone implemented HostGator as its Application Hosting and Computing Services provider for the company website. The deployment relies on HostGator managed hosting to serve the public site, providing HTTP and HTTPS traffic handling, DNS management, and web server provisioning under a single-site hosting model, and it supports Skipping Stone web publishing and content delivery business functions within the United States.
HostGator configuration centers on standard Application Hosting and Computing Services capabilities including control panel based administration, server-side scripting support, SSL termination, email routing, and media asset delivery, which together enable editorial workflows and small IT team operations. Governance is organized around in-house content owners and a designated technical administrator for operational tasks, with integrations limited to the website stack and hosting-level services provided directly through HostGator.
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Skipping Stone CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Web Application Firewalls (WAF) | CyberSecurity |
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2019 | 2019 |
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IT Decision Makers and Key Stakeholders at Skipping Stone
| First Name | Last Name | Title | Function | Department | Phone | |
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Marketing Director | Director | Marketing | |
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Partner | Manager | Finance | |
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CEO, Owner | CXO | Finance | |
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Apps Being Evaluated by Skipping Stone Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Skipping Stone IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Skipping Stone digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Skipping Stone Technographics
Skipping Stone is a Media organization based in United States,
with around 60 employees and annual revenues of $6.0 million.
Skipping Stone operates a diverse technology stack with applications such as
Oracle Netsuite OpenAir, Zoominfo Platform and HostGator,
covering areas like Professional Services Automation, Account Based Marketing and Application Hosting and Computing Services.
Skipping Stone has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Oracle, Zoominfo and HostGator.
Skipping Stone recently adopted applications including
Zoominfo Platform in 2022, Imperva Sonar in 2019 and Keap CRM in 2017,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Skipping Stone’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Skipping Stone’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Skipping Stone technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.