Sky Group, a Comcast Company Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Sky Group, a Comcast Company and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 34335 Sky Group, a Comcast Company employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Sky Group, a Comcast Company has purchased the following applications: Adobe Sensei for Artificial Intelligence Marketing in 2016, Workday Benefits for Benefits Administration in 2021, Genesys Cloud CX for Call Center in 2011 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Sky Group, a Comcast Company is running and its propensity to invest more and deepen its relationship with Adobe Systems , Workday , Genesys or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Sky Group, a Comcast Company revenues, which have grown to $18.25 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Sky Group, a Comcast Company intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Adobe Systems | Legacy | Adobe Sensei | Artificial Intelligence Marketing | AI-Powered Application | n/a | 2016 | 2016 |
In 2016, Sky Group, a Comcast Company deployed Adobe Sensei as part of an Adobe Experience Cloud rollout to humanise customer experiences and drive cross-channel personalization. The implementation positioned Adobe Sensei within an Artificial Intelligence Marketing architecture to support marketing, digital analytics, and customer service functions for Sky UK, which serves approximately 22.5 million customers across phone, in-person and online channels.
The deployment combined Adobe Analytics, Adobe Audience Manager and Adobe Target with Adobe Sensei to deliver Automated Personalisation and Segment Compare capabilities. Adobe Sensei powered machine learning workflows that replaced laborious, rule-based segmentation with organically discovered, hyper-focused segments and real-time recommendations, enabling fine-grained personalization and actionable intelligence across digital journeys.
Operational integration used Adobe ID to unify customer identities and ingest signals such as app usage and TV viewing into the Experience Cloud data layer, enabling real-time model scoring. Segment Compare, driven by Adobe Sensei, was applied to call centre routing and agent interfaces to surface customer attributes and conversation starters, enabling more relevant human interactions and routing customers to the best representative for their needs.
Governance and process changes shifted teams from manually authoring segment rules to operating ML-driven decisioning workflows, with the digital decisioning and analytics organization steering model configuration and campaign handoffs. Rob McLaughlin, Head of Digital Decisioning and Analytics, led the adoption of AI-first personalization practices to operationalize machine learning across marketing and service workflows.
The implementation using Adobe Sensei in the Artificial Intelligence Marketing category created hyper-focused segments, applied AI learnings across channels, improved customer care by anticipating needs and improved relationships with customers, while delivering machine learning driven personalization and segmentation at scale for Sky UK.
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Chatbots and Conversational AI | AI-Powered Application |
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2017 | 2017 |
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HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Workday | Legacy | Workday Benefits | Benefits Administration | HCM | n/a | 2021 | 2022 |
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Compensation Management | HCM |
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2021 | 2022 |
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Core HR | HCM |
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2021 | 2022 |
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HR Service Delivery | HCM |
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2021 | 2022 |
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Payroll | HCM |
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2015 | 2015 |
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Recruiting, Applicant Tracking System | HCM |
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2021 | 2022 |
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Workforce Management | HCM |
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2017 | 2017 |
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Workforce Management | HCM |
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2013 | 2013 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Genesys | Legacy | Genesys Cloud CX | Call Center | CRM | n/a | 2011 | 2011 |
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Customer Engagement | CRM |
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2020 | 2020 |
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Customer Experience | CRM |
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2016 | 2016 |
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Customer Support | CRM |
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2015 | 2015 |
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Data Management Platform | CRM |
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2016 | 2016 |
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Marketing Analytics | CRM |
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2016 | 2016 |
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Marketing Analytics | CRM |
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2016 | 2016 |
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Marketing Automation | CRM |
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2015 | 2015 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2015 | 2015 |
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Tag Management | CRM |
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2020 | 2020 |
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Tag Management | CRM |
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2017 | 2017 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Content Delivery Network | IaaS |
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2017 | 2017 |
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Content Delivery Network | IaaS |
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2017 | 2017 |
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ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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ERP Financial | ERP Financial Management |
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2017 | 2017 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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IT Service Management | ITSM |
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2015 | 2015 |
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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PBX, VoiP and Phone Systems | Collaboration |
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2011 | 2011 |
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Survey and Questionnaire | Collaboration |
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2023 | 2023 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2018 | 2018 |
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| First Name | Last Name | Title | Function | Department | Phone | |
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| Date | Company | Status | Vendor | Product | Category | Market |
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