Scottsdale, 85255, AZ,
United States
SmartRent, Inc. Technographics
SmartRent, Inc. Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by SmartRent, Inc. and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 701 SmartRent, Inc. employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that SmartRent, Inc. has purchased the following applications: Zoom for Audio Video and Web Conferencing in 2020, Sanity for Content Management in 2020, Hubspot CRM for CRM in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems SmartRent, Inc. is running and its propensity to invest more and deepen its relationship with Zoom Video Communications , Google , Sanity or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing SmartRent, Inc. revenues, which have grown to $167.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for SmartRent, Inc. intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
SmartRent, Inc. Tech Stack and Enterprise Applications
SmartRent, Inc. Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Zoom Video Communications | Legacy | Zoom | Audio Video and Web Conferencing | Collaboration | n/a | 2020 | 2020 |
In 2020, SmartRent, Inc. deployed Zoom as its Audio Video and Web Conferencing solution, embedding Zoom on the corporate website to enable live customer interactions and browser-based joining. The implementation extends across customer-facing channels and internal collaboration, supporting sales, customer success, and product teams with real-time video engagement.
Zoom is used on their website to deliver meetings and webinar-style presentations, leveraging core Audio Video and Web Conferencing capabilities such as video meetings, screen sharing, participant management, and browser join flows. Governance centers on IT led user provisioning and meeting access controls together with customer engagement workflows, and configuration emphasizes web embedding to streamline customer demo and support sessions rather than bespoke integration work.
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Collaboration | Collaboration |
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2018 | 2018 |
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SmartRent, Inc. Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Sanity | Legacy | Sanity | Content Management | Content Management | n/a | 2020 | 2020 |
In 2020, SmartRent, Inc. implemented Sanity as the Content Management solution for its corporate website. The deployment used Sanity on the public site to centralize structured content, templates, and editorial workflows for site pages.
Sanity was configured to support content modeling, role based editorial permissions, staged authoring and publishing pipelines, and API delivery of JSON content to the website front end. Operational ownership was aligned to marketing and web operations, with governance focused on content review workflows and publishing approvals to standardize page creation and updates.
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Digital Signing | Content Management |
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2022 | 2022 |
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SmartRent, Inc. CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| HubSpot | Adobe Marketo | Hubspot CRM | CRM | CRM | n/a | 2021 | 2021 |
In 2021, SmartRent, Inc. implemented Hubspot CRM. The Hubspot CRM deployment was undertaken to centralize marketing and lead management for the PropTech provider, addressing needs across Marketing, Marketing Operations, Sales and Revenue Operations while aligning with the CRM application category.
The implementation configured core marketing automation capabilities including contact management, lead scoring, nurture streams, drip and lifecycle email campaigns, and account based marketing workflows. Marketing operations workstreams were formalized, with the Marketing Operations Manager acting as Mar-Tech subject matter expert to identify standard operating procedures and automation needs for Marketing, Mkt Ops, Sales and Rev Ops.
The migration replaced Adobe Marketo and mapped Hubspot CRM with Salesforce CRM, Drift chatbot, and ZoomInfo for lead enrichment and conversational engagement. The deployment operated as a cloud SaaS marketing and sales orchestration layer, with bi-directional data mapping to SFDC and connector-based synchronization to Drift and ZoomInfo to maintain alignment between marketing engagement and sales records.
Governance and rollout focused on data hygiene and process redesign, including a Marketo audit and a data scrub that overhauled 100000 contacts and lead records missing information. The program delivered a complete migration of the marketing technology stack from Adobe Marketo to Hubspot CRM within two months, and included a revamp of lead scoring and ABM strategies to support ongoing Marketing and Revenue Operations workflows.
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Customer Support | CRM |
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2018 | 2018 |
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Customer Support | CRM |
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2020 | 2020 |
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Customer Support | CRM |
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2018 | 2018 |
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Customer Support | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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SmartRent, Inc. ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Incident Management | ITSM |
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2021 | 2021 |
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IT Service Management | ITSM |
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2018 | 2018 |
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SmartRent, Inc. SPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Configure Price Quote (CPQ) | SPM |
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2021 | 2021 |
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SmartRent, Inc. TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Governance, Risk and Compliance | TRM |
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2022 | 2022 |
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Governance, Risk and Compliance | TRM |
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2022 | 2022 |
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SmartRent, Inc. PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2017 | 2017 |
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Transactional Email | PaaS |
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2020 | 2020 |
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SmartRent, Inc. IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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Content Delivery Network | IaaS |
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2016 | 2016 |
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Content Delivery Network | IaaS |
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2017 | 2017 |
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IT Decision Makers and Key Stakeholders at SmartRent, Inc.
Apps Being Evaluated by SmartRent, Inc. Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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