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Snezhnaya Koroleva Data, Technology Stack, and Enterprise Applications
Collaboration
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Google Legacy Google Workspace (Formerly Google G-Suite) Collaboration Collaboration n/a 2012 2012
CRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Insider One Legacy Insider Connect Customer Data Platform CRM n/a 2019 2019
Marketing Automation CRM 2019 2019
EPM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Oracle Legacy Oracle Retail Merchandise Financial Planning EPM EPM Weigandt Consulting 2013 2014
In 2013, Snezhnaya Koroleva implemented Oracle Retail Merchandise Financial Planning as an EPM solution to centralize merchandising and financial planning workflows. This Snezhnaya Koroleva Oracle Retail Merchandise Financial Planning EPM deployment targeted merchandising, planning and finance business functions and was executed with implementation support from Weigandt Consulting. The implementation focused on two explicit modules, Merchandise Financial Planning MFP and Assortment Planning AP, configured to support financial plan rollups, seasonal assortment definitions and store level assortment granularity. Assortment Planning AP was tuned to generate lower level assortments that reflect store location and customer preferences, while MFP provided the financial planning scaffolding for margin management and seasonal budgeting. Deployment was executed inside the Oracle Retail environment and operated across the retailer's store network in Russia, aligning merchandising, buying and allocation processes with planning outputs. Operational coverage emphasized assortments per store and per location, enabling planners to incorporate local demand signals into assortment decisions and financial forecasts. Governance and process changes accompanied the technical rollout, with Weigandt Consulting facilitating configuration, user acceptance and handover to merchandising and finance process owners. The solution optimized assortment planning processes to increase margin and reduce end of season residues, and introducing store level assortment planning improved planning accuracy and contributed to increased profitability.
ERP Services and Operations
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Retail Management ERP Services and Operations 2013 2014
PaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Transactional Email PaaS 2018 2018
IT Decision Makers and Key Stakeholders at Snezhnaya Koroleva
First Name Last Name Title Function Department Email Phone
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Apps Being Evaluated by Snezhnaya Koroleva Executives
Date Company Status Vendor Product Category Market
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FAQ - APPS RUN THE WORLD Snezhnaya Koroleva Technographics

Snezhnaya Koroleva is a Retail organization based in Russia, with around 3500 employees and annual revenues of $350.0 million.

Snezhnaya Koroleva operates a diverse technology stack with applications such as Google Workspace (Formerly Google G-Suite), Insider Connect and Oracle Retail Merchandise Financial Planning, covering areas like Collaboration, Customer Data Platform and EPM.

Snezhnaya Koroleva has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as Google, Insider One and Oracle.

Snezhnaya Koroleva recently adopted applications including Insider Connect in 2019, SendPulse Email Campaigns in 2019 and Amazon SES in 2018, highlighting its ongoing modernization strategy.

APPS RUN THE WORLD maintains an up-to-date database of Snezhnaya Koroleva’s key decision makers and IT executives, available to Premium subscribers.

Our research team continuously updates Snezhnaya Koroleva’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.

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