BIC
14 rue Jeanne dAsnieres Cedex,
Clichy, 92611,
France
Clichy, 92611,
France
33 1 45 19 52 00
Consumer Packaged Goods
BIC Technographics
BIC Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by BIC and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 11246 BIC employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that BIC has purchased the following applications: Oracle JD Edwards EnterpriseOne for ERP Financial in 2006, SmartRecruiters SmartRecruit for Recruiting, Applicant Tracking System in 2015, Rockwell Plex MES for Manufacturing ERP in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems BIC is running and its propensity to invest more and deepen its relationship with Oracle , SAP , Rockwell Automation or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing BIC revenues, which have grown to $1.84 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for BIC intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
BIC Tech Stack and Enterprise Applications
BIC ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle JD Edwards EnterpriseOne | ERP Financial | ERP | n/a | 2006 | 2007 |
In 2006, BIC implemented Oracle JD Edwards EnterpriseOne as its ERP Financial platform. The engagement centered on ongoing management and targeted enhancements of Oracle JD Edwards EnterpriseOne to support enterprise finance and accounting operations. Governance emphasis included application configuration control, release scheduling, and enhancement prioritization to manage iterative changes to the system.
Core functional modules managed and enhanced comprised General Ledger, Accounts Payable, Accounts Receivable, Fixed Assets, and Financial Reporting, aligning with standard ERP Financial capabilities for a Consumer Packaged Goods firm. Configuration and enhancement activity addressed multi entity accounting, cost accounting controls, and month end close workflows, with stewardship residing within the finance organization and a structured cadence for updates and issue remediation.
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BIC HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SmartRecruiters SmartRecruit | Recruiting, Applicant Tracking System | HCM | n/a | 2015 | 2015 |
In 2015, BIC implemented SmartRecruiters SmartRecruit as its Recruiting,Applicant Tracking System on the company careers website. BIC uses SmartRecruiters SmartRecruit to support talent acquisition and applicant management through its public careers portal.
The deployment centers on embedded careers site functionality where job requisitions are published and candidate applications are captured directly through SmartRecruiters SmartRecruit. Standard Recruiting,Applicant Tracking System modules such as job posting, candidate profiles, requisition workflows, candidate pipelines, interview scheduling, and offer management are configured to structure hiring processes and enforce stage-based candidate progression. The configuration provides hiring manager access and consolidated candidate tracking across requisitions.
Integrations are manifested primarily at the public careers site layer, with SmartRecruiters SmartRecruit handling application flow and the outbound distribution of vacancies to external channels typical for an ATS implementation on a corporate website. Operational scope focuses on corporate hiring workflows and external applicant engagement via the careers portal, with governance implemented through centralized requisition control and workflow-based approvals within the SmartRecruiters SmartRecruit configuration.
Configuration emphasis is on a branded candidate experience and streamlined application capture using SmartRecruiters SmartRecruit, surfacing BIC job listings and application forms on the careers.smartrecruiters.com BIC page.
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BIC ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Rockwell Automation | Legacy | Rockwell Plex MES | Manufacturing ERP | ERP Services and Operations | Rockwell Automation | 2020 | 2021 |
In 2020, BIC signed a multi site subscription for Rockwell Plex MES, adopting the solution within the Manufacturing ERP category to standardize production across its EMEA operations. The subscription was piloted at Bizerte Tunisia, where the implementation focused on consolidating production processes and improving shop floor visibility through real time machine connectivity.
The pilot deployed Rockwell Plex MES modules MES Advance and MACH2 A&O, configured to capture shop floor telemetry, enforce process workflows, and provide traceability and inventory records. The implementation emphasized standard operating procedures and data capture at the machine level to support production control, quality and inventory reconciliation.
Rockwell Automation served as vendor and implementation partner for the engagement, delivering the multi site cloud subscription and on site commissioning at Bizerte. Integrations centered on connecting manufacturing equipment for real time data flows to the Rockwell Plex MES instance, enabling unified operational views across production lines.
The pilot delivered improved OEE, traceability and inventory accuracy and is being positioned by BIC as a blueprint for wider global rollouts, with governance focused on replicable process standards and a phased expansion model across manufacturing sites. This positions Rockwell Plex MES as the Manufacturing ERP backbone for manufacturing operations, production management, quality and inventory control functions.
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BIC Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Collaboration | Collaboration |
|
2015 | 2015 |
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BIC Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
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Digital Signing | Content Management |
|
2021 | 2021 |
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BIC eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
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eCommerce | eCommerce |
|
2021 | 2021 |
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BIC SCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Supply Chain Management | SCM |
|
2006 | 2007 |
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BIC CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
CRM | CRM |
|
2010 | 2010 |
|
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Customer Engagement | CRM |
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2015 | 2016 |
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Customer Experience | CRM |
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2018 | 2018 |
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Digital Advertising Platform | CRM |
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2021 | 2021 |
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Digital Advertising Platform | CRM |
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2021 | 2021 |
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Marketing Analytics | CRM |
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2021 | 2021 |
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Sales Automation, CRM, Sales Engagement | CRM |
|
2021 | 2021 |
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BIC EPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
EPM | EPM |
|
2014 | 2014 |
|
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|
Financial Consolidation and Close | EPM |
|
2014 | 2014 |
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BIC Procurement
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Sourcing | Procurement |
|
2006 | 2007 |
|
BIC PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Transactional Email | PaaS |
|
2019 | 2019 |
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Transactional Email | PaaS |
|
2019 | 2019 |
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BIC IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2018 | 2018 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Application Hosting and Computing Services | IaaS |
|
2013 | 2013 |
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Application Hosting and Computing Services | IaaS |
|
2012 | 2012 |
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Application Hosting and Computing Services | IaaS |
|
2015 | 2015 |
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Content Delivery Network | IaaS |
|
2021 | 2021 |
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BIC CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Secure Web Gateways (SWG) | CyberSecurity |
|
2011 | 2011 |
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IT Decision Makers and Key Stakeholders at BIC
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
|
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Manufacturing Financial Controller | Director | Finance | |
|
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Purchasing VP | VP | Procurement | |
|
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Finance Director – Group Shavers | Director | Finance | |
|
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CIO Europe & MEA | CXO | IT | |
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Head of Group Internal Audit | Director | Finance | |
|
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Customer Service & Supply Chain Manager North & West Africa | Manager | Supply Chain | |
|
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Supply Chain Europe VP | VP | Supply Chain | |
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Europe SSC Accounting Director | Director | Finance | |
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VP Finance | VP | Finance | |
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Special Events Manager Europe | Manager | Operations | |
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IT Operation manager | Manager | IT | |
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Vice President Global Procurement | VP | Procurement | |
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Group Supply Chain Officer | Manager | Supply Chain | |
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Global Direct Sourcing Director | Director | Procurement | |
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Senior Manager Business Analyst / Procurement | Manager | Procurement | |
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Director of Business Development & Digital Transformation - France & Benelux | Director | IT | |
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Innovation & User Experience Lead | Manager | Finance | |
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Head of e-Business - eCommerce - Marketing - CRM | Director | Marketing | |
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Apps Being Evaluated by BIC Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from BIC IT executives and key decision makers. This section highlights BIC's latest recorded technology evaluations, including Manhattan LogPro WMS (Built with IBM AS/400) for Warehouse Management on 2024-12-17. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the BIC digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| 2024-12-17 | BIC | Evaluated | Manhattan Associates | Manhattan LogPro WMS (Built with IBM AS/400) | Warehouse Management | SCM |
FAQ - APPS RUN THE WORLD BIC Technographics
BIC is a Consumer Packaged Goods organization based in France,
with around 11246 employees and annual revenues of $1.84 billion.
BIC operates a diverse technology stack with applications such as
Oracle JD Edwards EnterpriseOne, SmartRecruiters SmartRecruit and Rockwell Plex MES,
covering areas like ERP Financial, Recruiting, Applicant Tracking System and Manufacturing ERP.
BIC has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Oracle, SAP and Rockwell Automation.
BIC recently adopted applications including
DocuSign eSignature in 2021, Adobe Commerce (ex Magento) in 2021 and Xandr Invest (ex AppNexus DSP) in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of BIC’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates BIC’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete BIC technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.