Sonae MC, SGPS, S.A.
Rua Joao Mendonca, 529,Senhora da Hora,
Matosinhos, 4464-501,
Portugal
Matosinhos, 4464-501,
Portugal
351 229 561 899
Retail
Sonae MC, SGPS, S.A. Technographics
Sonae MC, SGPS, S.A. Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Sonae MC, SGPS, S.A. and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 34000 Sonae MC, SGPS, S.A. employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Sonae MC, SGPS, S.A. has purchased the following applications: SAP Concur Expense for Expense Management in 2018, Oracle Retail (ex Retek) for Retail Management in 2012, Microsoft Power Automate (ex Flow) for Process Mining in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Sonae MC, SGPS, S.A. is running and its propensity to invest more and deepen its relationship with SAP , Oracle , Microsoft or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Sonae MC, SGPS, S.A. revenues, which have grown to $7.53 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Sonae MC, SGPS, S.A. intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Sonae MC, SGPS, S.A. Tech Stack and Enterprise Applications
Sonae MC, SGPS, S.A. ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP Concur Expense | Expense Management | ERP | n/a | 2018 | 2018 |
In 2018, Sonae MC, SGPS, S.A. implemented SAP Concur Expense as its Expense Management solution. The deployment focused on formalizing purchasing and expense reporting workflows used by operational teams, with a specific operational footprint at the Carnaxide sensory analysis laboratory.
SAP Concur Expense is used by the laboratory manager for purchasing and expense reporting tasks, embedding expense submission, receipt capture, and approval workflows into routine lab operations. The laboratory conducts approximately 40 sensory tests per week and generates about 15 statistical reports weekly for business units including butchery, fish, bakery and pastry, fruits and vegetables, BAGGA, and cold meats, and expense records for those activities are maintained in SAP Concur Expense.
Governance and process alignment tied expense reporting to existing laboratory controls such as calibration management, temperature recording for hot and cold equipment, and the laboratory manual of good practices. The implementation centralized the lab purchasing channel into the company Expense Management framework, standardizing how procurement and expense documentation are recorded for quality, procurement, and operations functions.
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Sonae MC, SGPS, S.A. ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle Retail (ex Retek) | Retail Management | ERP Services and Operations | n/a | 2012 | 2012 |
In 2012 Sonae MC, SGPS, S.A. implemented Oracle Retail (ex Retek) as its core Retail Management application and established product management accountability for the company main ERP. The engagement positioned Oracle Retail (ex Retek) as the platform for centralized product and merchandising control within Sonae MC’s retail operations.
Configuration work focused on product catalog and master data management, assortment and merchandising workflows, pricing and markdown management, and inventory and replenishment capabilities typical of a Retail Management system. Oracle Retail (ex Retek) was used to standardize product definitions, SKU hierarchies, and merchandising rules, with implementation artifacts aligned to retail merchandising and assortment planning processes.
The team carried responsibility for the company internationalization program, supporting functional and technical localization within Oracle Retail (ex Retek). This included configuring multi-currency and multi-language support, local tax and pricing rules, and localization of assortments and merchandising templates to enable operational consistency across markets.
Governance was organized around centralized product management for the main ERP, with cross-functional coordination between merchandising, supply chain and IT, and formalized configuration and data governance to control rollouts and localization changes. Operational scope emphasized system-level configuration and process alignment rather than external system integrations.
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Retail Management | ERP Services and Operations |
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2015 | 2015 |
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Sonae MC, SGPS, S.A. Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft Power Automate (ex Flow) | Process Mining | Analytics and BI | n/a | 2021 | 2021 |
In 2021, Sonae MC, SGPS, S.A. implemented Microsoft Power Automate as part of a Process Mining initiative. The deployment was positioned within the companys broader digital transformation efforts to accelerate productivity, increase quality, and deliver work-life enhancing solutions across its portfolio of brands and companies.
The implementation of Microsoft Power Automate focused on low-code workflow orchestration, process discovery, and AI-assisted automation capabilities consistent with Process Mining practices. Configuration emphasized instrumenting end-to-end workflows to surface inefficiencies, standardize routine tasks, and enable repeatable automation patterns that can be refined through ongoing analysis.
Deployment scope extended across Sonaes multinational footprint spanning 62 countries, with the Process Mining use cases applied to retail operations and corporate business functions to streamline operational workflows and quality control. The company positioned Microsoft Power Automate to connect business function owners with automated process workflows, creating a bridge between frontline operations and centralized analysis.
Governance was embedded into the rollout as part of the digital transformation initiative, aligning centralized oversight with low-code citizen automation to balance control and speed of implementation. The stated outcomes for the Microsoft Power Automate Process Mining deployment were to accelerate productivity, improve quality, and introduce work-life enhancing solutions for employees.
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Sonae MC, SGPS, S.A. Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Audio Video and Web Conferencing | Collaboration |
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2018 | 2018 |
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Collaboration | Collaboration |
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2015 | 2015 |
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Collaboration | Collaboration |
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2018 | 2018 |
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Event Management | Collaboration |
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2019 | 2019 |
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Sonae MC, SGPS, S.A. eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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eCommerce | eCommerce |
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2014 | 2014 |
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Sonae MC, SGPS, S.A. CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Marketing Automation | CRM |
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2016 | 2016 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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Sonae MC, SGPS, S.A. PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2016 | 2016 |
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Sonae MC, SGPS, S.A. IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2015 | 2015 |
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2016 | 2016 |
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IT Decision Makers and Key Stakeholders at Sonae MC, SGPS, S.A.
| First Name | Last Name | Title | Function | Department | Phone | |
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Apps Being Evaluated by Sonae MC, SGPS, S.A. Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Sonae MC, SGPS, S.A. IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Sonae MC, SGPS, S.A. digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Sonae MC, SGPS, S.A. Technographics
Sonae MC, SGPS, S.A. is a Retail organization based in Portugal,
with around 34000 employees and annual revenues of $7.53 billion.
Sonae MC, SGPS, S.A. operates a diverse technology stack with applications such as
SAP Concur Expense, Oracle Retail (ex Retek) and Microsoft Power Automate (ex Flow),
covering areas like Expense Management, Retail Management and Process Mining.
Sonae MC, SGPS, S.A. has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as SAP, Oracle and Microsoft.
Sonae MC, SGPS, S.A. recently adopted applications including
Microsoft Power Automate (ex Flow) in 2021, Salesforce Marketing Cloud in 2021 and Salesforce Sales Cloud in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Sonae MC, SGPS, S.A.’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Sonae MC, SGPS, S.A.’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Sonae MC, SGPS, S.A. technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.