Sony
Sony Technographics
Sony Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Sony and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 113000 Sony employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Sony has purchased the following applications: Oracle NetSuite ERP for ERP Financial in 2020, Workday HCM for Core HR in 2018, AWS Bedrock for Generative AI Platforms in 2025 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Sony is running and its propensity to invest more and deepen its relationship with Oracle , Stripe , Workday or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Sony revenues, which have grown to $93.01 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Sony intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Sony Tech Stack and Enterprise Applications
Sony ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle NetSuite ERP | ERP Financial | ERP | n/a | 2020 | 2020 |
In 2020, Sony implemented Oracle NetSuite ERP as an ERP Financial solution for its finance and accounting organization. The initiative targeted core financial management across Sony's corporate finance, controllership, and accounting teams, aligning them with a cloud native ERP Financial platform.
Oracle NetSuite ERP was configured with core modules including general ledger, accounts payable, accounts receivable, fixed assets, revenue management, tax management, and multi entity consolidation. Configuration work emphasized a harmonized chart of accounts, intercompany accounting rules, period close orchestration, and role based access to support statutory reporting and close workflows.
The deployment leveraged the cloud SaaS architecture of Oracle NetSuite ERP, using centralized configurations, workflow automation for approvals, and persistent audit trails. Design choices focused on standardized accounting processes and automated transactional flows to reduce manual reconciliations and to enforce consistent financial controls.
Governance was structured around finance process owners and centralized control frameworks, with attention to master data governance for accounts and suppliers, staged rollouts by business unit, and formal change management and training programs. Operational scope covered corporate finance and downstream accounting operations, with documented procedures to operationalize the new ERP Financial processes.
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Payment Processing | ERP |
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2020 | 2020 |
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Sony HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Workday | Legacy | Workday HCM | Core HR | HCM | n/a | 2018 | 2018 |
In 2018 Sony implemented Workday HCM as its Core HR platform to establish a global HRIS and centralize employee data across manufacturing, corporate, and regional operations. The Workday HCM deployment was positioned to standardize core employee records, organizational management, and HR business processes across Sony's global footprint.
The implementation encompassed typical Workday HCM functional capabilities including core employee lifecycle management, position and organizational structures, absence and time tracking, benefits administration, and foundational talent management and reporting. Configuration work emphasized business process framework, role-based security, and configurable business events to support centralized HR workflows and local compliance variance where required.
Integrations were executed under a Workday Integration Consultant model using Workday integration capabilities, APIs, and secure file exchange patterns to synchronize data with payroll environments, time capture systems, identity and access services, and localized HR data sources. The architecture relied on an integration layer to manage inbound and outbound feeds, maintain data transformation rules, and instrument monitoring for ongoing data quality and reconciliation.
Governance established a central HRIS team with regional HR leads to manage configuration, change control, and data governance, supported by phased rollouts and role-based training for regional operations. Ongoing support responsibilities included integration maintenance, updates to business process configurations, and governance of master data sources within Workday HCM.
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Onboarding | HCM |
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2021 | 2021 |
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Recruiting, Applicant Tracking System | HCM |
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2018 | 2018 |
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Sony AI Development
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Amazon Web Services (AWS) | Legacy | AWS Bedrock | Generative AI Platforms | AI Development | n/a | 2025 | 2025 |
In 2025 Sony deployed AWS Bedrock as a core component of its enterprise AI and Engagement Platform under the Generative AI Platforms category, positioning the application to serve both internal operations and customer engagement use cases. AWS Bedrock and Amazon Bedrock AgentCore provide agentic AI and generative model hosting, delivering enterprise grade security, observability, and scalability to Sony Group Corporation globally.
The implementation centers on Amazon Bedrock AgentCore to build, deploy, and manage AI agents that support content drafting, customer inquiry responses, forecasting, fraud detection, brainstorming, and idea development. Sony is also leveraging the Amazon Nova Forge program to create specialized models, and early results indicate a Nova Forge model can enable an AI agent that increases the efficiency of the companys review and assessment process by 100 times.
Architecturally the deployment is integrated with a multi service AWS environment, including Amazon SageMaker as a component of the Sony Data Ocean data platform. Sony Data Ocean processes up to 760 terabytes of data drawn from over 500 dataset types to feed models and personalization, while the Sony Engagement Platform reuses core backend functions of PlayStations online service to extend accounts, payments, data capabilities, and security across entertainment categories. The platform currently processes about 150,000 inference requests daily and is planned to scale dramatically, with an expected 300 fold increase over the coming years.
Governance is organized at the enterprise level to provide secure, auditable access to generative and agentic AI across Sony Group companies, and the implementation is scoped to support employees and creators across Sonys five business segments. AWS Bedrock is positioned to power both internal productivity workflows and customer facing engagement features, enabling centralized model management, observability, and policy controls while aligning the Generative AI Platforms capability to Sonys operational and fan engagement objectives.
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Sony AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Chatbots and Conversational AI | AI-Powered Application |
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2016 | 2016 |
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Sony Blockchain
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Blockchain Platform | Blockchain |
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2025 | 2025 |
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Sony Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Audio Video and Web Conferencing | Collaboration |
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2019 | 2019 |
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Audio Video and Web Conferencing | Collaboration |
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2021 | 2021 |
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Collaboration | Collaboration |
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2015 | 2015 |
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Survey and Questionnaire | Collaboration |
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2015 | 2015 |
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Sony Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Content Management | Content Management |
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2016 | 2016 |
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Content Management | Content Management |
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2018 | 2018 |
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Digital Asset Management | Content Management |
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2018 | 2018 |
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Digital Signing | Content Management |
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2020 | 2020 |
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Digital Signing | Content Management |
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2021 | 2021 |
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Enterprise Content Management | Content Management |
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2016 | 2016 |
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Web Content Management | Content Management |
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2020 | 2020 |
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Sony CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Call Center, Customer Experience | CRM |
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2015 | 2015 |
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Customer Experience | CRM |
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2018 | 2018 |
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Customer Experience | CRM |
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2013 | 2013 |
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Customer Experience | CRM |
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2013 | 2013 |
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Customer Experience | CRM |
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2018 | 2018 |
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Customer Experience | CRM |
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2018 | 2018 |
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Customer Experience | CRM |
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2018 | 2018 |
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Customer Experience | CRM |
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2020 | 2020 |
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Customer Support | CRM |
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2015 | 2015 |
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Data Management Platform | CRM |
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2019 | 2019 |
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Data Management Platform | CRM |
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2017 | 2017 |
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Data Management Platform | CRM |
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2018 | 2018 |
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Digital Advertising Platform | CRM |
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2018 | 2018 |
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Digital Advertising Platform | CRM |
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2019 | 2019 |
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Marketing Analytics | CRM |
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2020 | 2020 |
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Marketing Analytics | CRM |
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2017 | 2017 |
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Marketing Analytics | CRM |
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2016 | 2016 |
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Marketing Automation | CRM |
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2016 | 2016 |
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Marketing Automation | CRM |
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2016 | 2016 |
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Marketing Automation | CRM |
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2018 | 2018 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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Tag Management | CRM |
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2020 | 2020 |
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Sony ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Performance Management | ITSM |
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2021 | 2021 |
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Incident Management | ITSM |
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2018 | 2018 |
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IT Service Management | ITSM |
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2021 | 2021 |
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Sony PPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Project Portfolio Management | PPM |
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2020 | 2020 |
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Sony TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Treasury Management | TRM |
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2017 | 2017 |
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Sony PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Transactional Email | PaaS |
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2017 | 2017 |
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Sony IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Application Hosting and Computing Services | IaaS |
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2015 | 2015 |
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2017 | 2017 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2015 | 2015 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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Digital Workspace | IaaS |
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2011 | 2011 |
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Sony CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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DDoS Protection | CyberSecurity |
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2011 | 2011 |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2021 | 2021 |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2018 | 2018 |
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IT Decision Makers and Key Stakeholders at Sony
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
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CEO, Sony Entertainment, Chairman and CEO, Sony Pictures Entertainment | CXO | Finance | |
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Executive Vice President, Worldwide Communications | VP | Marketing | |
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Vice President Studio Operations | VP | Operations | |
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General Manager, Head of Talent Acquisition | Director | HR | |
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Talent Acquisition Lead | Manager | HR | |
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Talent Acquisition Senior Manager | Manager | HR | |
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Global HR Business Partner for Corporate R&D | Manager | HR | |
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Apps Being Evaluated by Sony Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Sony IT executives and key decision makers. This section highlights Sony's latest recorded technology evaluations, including Gallup Q12 for Employee Engagement on 2026-02-20, Quickchat AI for Chatbots and Conversational AI on 2025-10-03, and Asana for Project Portfolio Management on 2025-09-04. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Sony digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| 2026-02-20 | Sony | Evaluated | Gallup | Gallup Q12 | Employee Engagement | HCM |
| 2025-10-03 | Sony | Evaluated | Incentivai | Quickchat AI | Chatbots and Conversational AI | AI-Powered Application |
| 2025-09-04 | Sony | Evaluated | Asana | Asana | Project Portfolio Management | PPM |
| 2025-07-10 | Sony | Evaluated |
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Earned Wage Access | HCM |
| 2025-05-23 | Sony | Evaluated |
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Electromigration Simulation and Design | PLM and Engineering |
| 2025-03-28 | Sony | Evaluated |
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Apps Development | PaaS |
| 2025-03-24 | Sony | Evaluated |
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ERP Financial | ERP |
| 2025-03-18 | Sony | Evaluated |
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ERP Financial | ERP |
| 2025-03-12 | Sony | Evaluated |
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Secure Sockets Layer (SSL) | CyberSecurity |
| 2025-03-06 | Sony | Evaluated |
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Content Delivery Network | IaaS |
FAQ - APPS RUN THE WORLD Sony Technographics
Sony is a Manufacturing organization based in Japan,
with around 113000 employees and annual revenues of $93.01 billion.
Sony operates a diverse technology stack with applications such as
Oracle NetSuite ERP, Workday HCM and AWS Bedrock,
covering areas like ERP Financial, Core HR and Generative AI Platforms.
Sony has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Oracle, Workday and Amazon Web Services (AWS).
Sony recently adopted applications including
AWS Bedrock in 2025, Soneium in 2025 and Netcash Shop in 2023,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Sony’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Sony’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Sony technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.