Southwest Airlines

2702 Love Field Dr,
Dallas, 75235, TX,
United States

https://www.southwest.com/

1 214-792-4000

Transportation

Southwest Airlines Technographics

Southwest Airlines Software Purchases and Digital Transformation Initiatives

Discover the latest software purchases and digital transformation initiatives being undertaken by Southwest Airlines and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 73463 Southwest Airlines employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.

During our research, we have identified that Southwest Airlines has purchased the following applications: MicroStrategy ONE Analytics for Analytics and BI in 2015, Kofax MarkView for AP Automation in 2013, iCIMS Recruit Applicant Tracking System for Applicant Tracking System in 2014 and the related IT decision-makers and key stakeholders.

Our database provides customer insight and contextual information on which enterprise applications and software systems Southwest Airlines is running and its propensity to invest more and deepen its relationship with MicroStrategy , Microsoft , Palantir Technologies or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.

We have been analyzing Southwest Airlines revenues, which have grown to $26.09 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Southwest Airlines intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.

Southwest Airlines Data, Technology Stack, and Enterprise Applications

Analytics and BI

Vendor	Previous System	Application	Category	Market	VAR/SI	When	Live	Insight
MicroStrategy	Legacy	MicroStrategy ONE Analytics	Analytics and BI	Analytics and BI	n/a	2015	2018
Subscribe	Subscribe	Subscribe	Analytics and BI	Analytics and BI	Subscribe	2015	2018	Subscribe
Subscribe	Subscribe	Subscribe	Analytics and BI	Analytics and BI	Subscribe	2023	2023	Subscribe

ERP Financial Management

Vendor	Previous System	Application	Category	Market	VAR/SI	When	Live	Insight
Tungsten Automation	Legacy	Kofax MarkView	AP Automation	ERP Financial Management	n/a	2013	2013
Subscribe	Subscribe	Subscribe	ERP Financial	ERP Financial Management	Subscribe	2015	2015	Subscribe

HCM

Vendor	Previous System	Application	Category	Market	VAR/SI	When	Live	Insight
iCIMS	Legacy	iCIMS Recruit Applicant Tracking System	Applicant Tracking System	HCM	n/a	2014	2014
Subscribe	Subscribe	Subscribe	Benefits Administration	HCM	Subscribe	2023	2023	Subscribe
Subscribe	Subscribe	Subscribe	Candidate Relationship Management	HCM	Subscribe	2018	2018	Subscribe
Subscribe	Subscribe	Subscribe	Compensation Management	HCM	Subscribe	2013	2013	Subscribe
Subscribe	Subscribe	Subscribe	Core HR	HCM	Subscribe	2023	2023	Subscribe
Subscribe	Subscribe	Subscribe	Employee Engagement	HCM	Subscribe	2019	2019	Subscribe
Subscribe	Subscribe	Subscribe	Employee Experience	HCM	Subscribe	2023	2023	Subscribe
Subscribe	Subscribe	Subscribe	Employee Experience	HCM	Subscribe	2017	2017	Subscribe
Subscribe	Subscribe	Subscribe	Employee Recognition and Rewards Management	HCM	Subscribe	2015	2015	Subscribe
Subscribe	Subscribe	Subscribe	Environment, Health and Safety (EHS)	HCM	Subscribe	2020	2020	Subscribe
Subscribe	Subscribe	Subscribe	HR Compliance	HCM	Subscribe	2017	2017	Subscribe
Subscribe	Subscribe	Subscribe	Learning and Development	HCM	Subscribe	2013	2013	Subscribe
Subscribe	Subscribe	Subscribe	Learning and Development	HCM	Subscribe	2023	2023	Subscribe
Subscribe	Subscribe	Subscribe	Onboarding	HCM	Subscribe	2013	2013	Subscribe
Subscribe	Subscribe	Subscribe	Payroll Tax Compliance	HCM	Subscribe	2014	2014	Subscribe
Subscribe	Subscribe	Subscribe	Payroll	HCM	Subscribe	2012	2012	Subscribe
Subscribe	Subscribe	Subscribe	Performance and Goal Management	HCM	Subscribe	2013	2013	Subscribe
Subscribe	Subscribe	Subscribe	Recruiting Chatbot	HCM	Subscribe	2021	2021	Subscribe
Subscribe	Subscribe	Subscribe	Recruiting Chatbot	HCM	Subscribe	2021	2021	Subscribe
Subscribe	Subscribe	Subscribe	Recruiting	HCM	Subscribe	2016	2016	Subscribe
Subscribe	Subscribe	Subscribe	Recruiting, Applicant Tracking System	HCM	Subscribe	2013	2013	Subscribe
Subscribe	Subscribe	Subscribe	Recruiting, Applicant Tracking System	HCM	Subscribe	2023	2023	Subscribe
Subscribe	Subscribe	Subscribe	Succession and Leadership Planning	HCM	Subscribe	2013	2013	Subscribe
Subscribe	Subscribe	Subscribe	Talent Sourcing	HCM	Subscribe	2016	2016	Subscribe
Subscribe	Subscribe	Subscribe	Time and Attendance	HCM	Subscribe	2023	2023	Subscribe
Subscribe	Subscribe	Subscribe	Video Interviewing	HCM	Subscribe	2019	2019	Subscribe
Subscribe	Subscribe	Subscribe	Workforce Analytics	HCM	Subscribe	2023	2023	Subscribe
Subscribe	Subscribe	Subscribe	Workforce Management	HCM	Subscribe	2016	2016	Subscribe
Subscribe	Subscribe	Subscribe	Workforce Management	HCM	Subscribe	2022	2023	Subscribe

IaaS

Vendor	Previous System	Application	Category	Market	VAR/SI	When	Live	Insight
Subscribe	Subscribe	Subscribe	Application Hosting and Computing Services	IaaS	Subscribe	2020	2020	Subscribe
Subscribe	Subscribe	Subscribe	Content Delivery Network	IaaS	Subscribe	2019	2019	Subscribe
Subscribe	Subscribe	Subscribe	Database Management	IaaS	Subscribe	2010	2010	Subscribe
Subscribe	Subscribe	Subscribe	Network Management and Monitoring	IaaS	Subscribe	2017	2017	Subscribe

ITSM

Vendor	Previous System	Application	Category	Market	VAR/SI	When	Live	Insight
Subscribe	Subscribe	Subscribe	Application Performance Management	ITSM	Subscribe	2017	2017	Subscribe
Subscribe	Subscribe	Subscribe	Application Performance Management	ITSM	Subscribe	2020	2020	Subscribe
Subscribe	Subscribe	Subscribe	Application Performance Management	ITSM	Subscribe	2004	2005	Subscribe
Subscribe	Subscribe	Subscribe	Remote Monitoring and Management, IT Service Management	ITSM	Subscribe	2017	2017	Subscribe

Collaboration

Vendor	Previous System	Application	Category	Market	VAR/SI	When	Live	Insight
Subscribe	Subscribe	Subscribe	Audio Video and Web Conferencing	Collaboration	Subscribe	2018	2018	Subscribe
Subscribe	Subscribe	Subscribe	PBX, VoiP and Phone Systems	Collaboration	Subscribe	2020	2020	Subscribe

ERP Services and Operations

Vendor	Previous System	Application	Category	Market	VAR/SI	When	Live	Insight
Subscribe	Subscribe	Subscribe	Aviation MRO	ERP Services and Operations	Subscribe	2020	2020	Subscribe
Subscribe	Subscribe	Subscribe	Enterprise Asset Management	ERP Services and Operations	Subscribe	2014	2014	Subscribe
Subscribe	Subscribe	Subscribe	Enterprise Asset Management	ERP Services and Operations	Subscribe	2022	2022	Subscribe
Subscribe	Subscribe	Subscribe	Flight Management	ERP Services and Operations	Subscribe	2025	2025	Subscribe
Subscribe	Subscribe	Subscribe	Legal Practice Management	ERP Services and Operations	Subscribe	2017	2017	Subscribe
Subscribe	Subscribe	Subscribe	Legal Practice Management	ERP Services and Operations	Subscribe	2014	2014	Subscribe
Subscribe	Subscribe	Subscribe	Revenue Cycle Management	ERP Services and Operations	Subscribe	2025	2025	Subscribe

CRM

Vendor	Previous System	Application	Category	Market	VAR/SI	When	Live	Insight
Subscribe	Subscribe	Subscribe	Call Center	CRM	Subscribe	2013	2013	Subscribe
Subscribe	Subscribe	Subscribe	Customer Experience	CRM	Subscribe	2020	2020	Subscribe
Subscribe	Subscribe	Subscribe	Customer Experience	CRM	Subscribe	2019	2019	Subscribe
Subscribe	Subscribe	Subscribe	Customer Support	CRM	Subscribe	2017	2017	Subscribe
Subscribe	Subscribe	Subscribe	Data Management Platform	CRM	Subscribe	2019	2019	Subscribe
Subscribe	Subscribe	Subscribe	Data Management Platform	CRM	Subscribe	2019	2019	Subscribe
Subscribe	Subscribe	Subscribe	Digital Advertising Platform	CRM	Subscribe	2012	2012	Subscribe
Subscribe	Subscribe	Subscribe	Digital Advertising Platform	CRM	Subscribe	2018	2018	Subscribe
Subscribe	Subscribe	Subscribe	Digital Advertising Platform	CRM	Subscribe	2012	2012	Subscribe
Subscribe	Subscribe	Subscribe	Listing Management	CRM	Subscribe	2018	2018	Subscribe
Subscribe	Subscribe	Subscribe	Marketing Analytics	CRM	Subscribe	2019	2019	Subscribe
Subscribe	Subscribe	Subscribe	Marketing Analytics	CRM	Subscribe	2016	2016	Subscribe
Subscribe	Subscribe	Subscribe	Marketing Automation	CRM	Subscribe	2018	2018	Subscribe
Subscribe	Subscribe	Subscribe	Marketing Automation	CRM	Subscribe	2016	2016	Subscribe
Subscribe	Subscribe	Subscribe	Marketing Automation	CRM	Subscribe	2020	2020	Subscribe
Subscribe	Subscribe	Subscribe	Referral Management	CRM	Subscribe	2019	2019	Subscribe
Subscribe	Subscribe	Subscribe	Sales Automation, CRM, Sales Engagement	CRM	Subscribe	2015	2015	Subscribe
Subscribe	Subscribe	Subscribe	Sales Enablement	CRM	Subscribe	2020	2020	Subscribe
Subscribe	Subscribe	Subscribe	Tag Management	CRM	Subscribe	2020	2020	Subscribe

AI-Powered Application

Vendor	Previous System	Application	Category	Market	VAR/SI	When	Live	Insight
Subscribe	Subscribe	Subscribe	Chatbots and Conversational AI	AI-Powered Application	Subscribe	2021	2021	Subscribe
Subscribe	Subscribe	Subscribe	Predictive Analytics	AI-Powered Application	Subscribe	2021	2021	Subscribe

TRM

Vendor	Previous System	Application	Category	Market	VAR/SI	When	Live	Insight
Subscribe	Subscribe	Subscribe	CTRM	TRM	Subscribe	2017	2017	Subscribe
Subscribe	Subscribe	Subscribe	Governance, Risk and Compliance	TRM	Subscribe	2020	2020	Subscribe

Content Management

Vendor	Previous System	Application	Category	Market	VAR/SI	When	Live	Insight
Subscribe	Subscribe	Subscribe	Digital Signing	Content Management	Subscribe	2019	2020	Subscribe

EPM

Vendor	Previous System	Application	Category	Market	VAR/SI	When	Live	Insight
Subscribe	Subscribe	Subscribe	Financial Consolidation and Close	EPM	Subscribe	2009	2010	Subscribe

CyberSecurity

Vendor	Previous System	Application	Category	Market	VAR/SI	When	Live	Insight
Subscribe	Subscribe	Subscribe	Next Generation Firewall	CyberSecurity	Subscribe	2014	2015	Subscribe
Subscribe	Subscribe	Subscribe	Secure Web Gateways (SWG)	CyberSecurity	Subscribe	2016	2016	Subscribe
Subscribe	Subscribe	Subscribe	VPN	CyberSecurity	Subscribe	2024	2025	Subscribe
Subscribe	Subscribe	Subscribe	VPN	CyberSecurity	Subscribe	2024	2025	Subscribe

PaaS

Vendor	Previous System	Application	Category	Market	VAR/SI	When	Live	Insight
Subscribe	Subscribe	Subscribe	Operating System (OS)	PaaS	Subscribe	2005	2005	Subscribe
Subscribe	Subscribe	Subscribe	Transactional Email	PaaS	Subscribe	2020	2020	Subscribe

Procurement

Vendor	Previous System	Application	Category	Market	VAR/SI	When	Live	Insight
Subscribe	Subscribe	Subscribe	Procurement	Procurement	Subscribe	2015	2015	Subscribe
Subscribe	Subscribe	Subscribe	Supplier Relationship Management	Procurement	Subscribe	2015	2015	Subscribe
Subscribe	Subscribe	Subscribe	Supplier Relationship Management	Procurement	Subscribe	2019	2019	Subscribe

IT Decision Makers and Key Stakeholders at Southwest Airlines

First Name	Last Name	Title	Function	Department	Email	Phone
No data found

Show All Contacts

Apps Being Evaluated by Southwest Airlines Executives

Date	Company	Status	Vendor	Product	Category	Market
No data found

FAQ - APPS RUN THE WORLD Southwest Airlines Technographics

Southwest Airlines is a Transportation organization based in United States, with around 73463 employees and annual revenues of $26.09 billion.

Southwest Airlines operates a diverse technology stack with applications such as MicroStrategy ONE Analytics, Kofax MarkView and iCIMS Recruit Applicant Tracking System, covering areas like Analytics and BI, AP Automation and Applicant Tracking System.

Southwest Airlines has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as MicroStrategy, Tungsten Automation and iCIMS.

Southwest Airlines recently adopted applications including FlightKeys 5D in 2025, Infiniti GroupRM in 2025 and Palo Alto Networks GlobalProtect in 2024, highlighting its ongoing modernization strategy.

APPS RUN THE WORLD maintains an up-to-date database of Southwest Airlines’s key decision makers and IT executives, available to Premium subscribers.

Our research team continuously updates Southwest Airlines’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.

Subscribe to APPS RUN THE WORLD to access the complete Southwest Airlines technographics profile, including detailed breakdowns by category, vendor, and IT decision makers.

Southwest Airlines Technographics

Analytics and BI

Vendor

Previous System

Application

Category

Market

VAR/SI

When

Live

Insight

ERP Financial Management

Vendor

Previous System

Application

Category

Market

VAR/SI

When

Live

Insight

HCM

Vendor

Previous System

Application

Category

Market

VAR/SI

When

Live

Insight

IaaS

Vendor

Previous System

Application

Category

Market

VAR/SI

When

Live

Insight

ITSM

Vendor

Previous System

Application

Category

Market

VAR/SI

When

Live

Insight

Collaboration

Vendor

Previous System

Application

Category

Market

VAR/SI

When

Live

Insight

ERP Services and Operations

Vendor

Previous System

Application

Category

Market

VAR/SI

When

Live

Insight

CRM

Vendor

Previous System

Application

Category

Market

VAR/SI

When

Live