SplashBI
3079 Peachtree Industrial Blvd.,
Duluth, 30097, GA,
United States
Duluth, 30097, GA,
United States
1 678-248-5756
Professional Services
SplashBI Technographics
SplashBI Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by SplashBI and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 400 SplashBI employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that SplashBI has purchased the following applications: Sage Intacct for ERP Financial in 2023, FreeWheel Demandsuite for Agency Management in 2023, Crisp for Chatbots and Conversational AI in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems SplashBI is running and its propensity to invest more and deepen its relationship with Sage , FreeWheel, A Comcast Company , Crisp IM or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing SplashBI revenues, which have grown to $50.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for SplashBI intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
SplashBI Tech Stack and Enterprise Applications
SplashBI ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Sage | Legacy | Sage Intacct | ERP Financial | ERP | n/a | 2023 | 2023 |
In 2024, SplashBI implemented Sage Intacct. Sage Intacct is deployed as their ERP Financial solution supporting corporate finance, accounting, and revenue management for the professional services firm.
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SplashBI ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| FreeWheel, A Comcast Company | Legacy | FreeWheel Demandsuite | Agency Management | ERP Services and Operations | n/a | 2023 | 2023 |
In 2023, SplashBI implemented FreeWheel Demandsuite to support Agency Management for digital advertising demand and monetization on its website. The deployment of FreeWheel Demandsuite is focused on centralizing demand planning and ad decisioning workflows, aligning the application with the company website as the primary delivery surface.
The implementation configures functional capabilities typical of Agency Management, including campaign management, inventory allocation, ad decisioning, creative trafficking, and reporting pipelines. FreeWheel Demandsuite is instrumented to manage orders and scheduling, to feed consolidated delivery and performance data into internal reporting, and to enforce rate and priority rules used by ad operations.
Operational responsibility is concentrated in ad operations with close collaboration from marketing and sales for inventory and revenue planning. Governance centers on campaign approval workflows, trafficking control, and reporting hierarchies to standardize campaign setup and performance reconciliation using FreeWheel Demandsuite.
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SplashBI AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Crisp IM | Legacy | Crisp | Chatbots and Conversational AI | AI-Powered Application | n/a | 2020 | 2020 |
In 2020, SplashBI implemented Crisp on its public website to provide conversational engagement and real-time visitor messaging. Crisp, classified under the Chatbots and Conversational AI category, is deployed as a front-end web messaging widget embedded in site pages and configured to handle inbound inquiries and basic lead capture workflows.
Implementation focused on configuring Crisp conversational flows, canned responses, and web widget behavior, with administrative controls established for message routing and escalation into internal support processes. The deployment is scoped to customer-facing marketing and support touchpoints on SplashBI's site, with governance centered on template management, bot script updates, and staged updates to the widget across pages.
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SplashBI Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Collaboration | Collaboration |
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2017 | 2017 |
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SplashBI eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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eCommerce | eCommerce |
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2019 | 2019 |
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SplashBI CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Listing Management | CRM |
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2020 | 2020 |
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Marketing Analytics | CRM |
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2018 | 2018 |
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Marketing Analytics | CRM |
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2018 | 2018 |
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Marketing Analytics | CRM |
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2021 | 2021 |
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Marketing Analytics | CRM |
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2022 | 2022 |
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Marketing Analytics | CRM |
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2022 | 2022 |
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Marketing Automation | CRM |
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2015 | 2015 |
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Marketing Automation | CRM |
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2017 | 2017 |
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Marketing Automation | CRM |
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2017 | 2017 |
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Marketing Automation | CRM |
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2017 | 2017 |
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SplashBI PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2017 | 2017 |
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Transactional Email | PaaS |
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2019 | 2019 |
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SplashBI IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at SplashBI
| First Name | Last Name | Title | Function | Department | Phone | |
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CMO & Alliances Officer | CXO | Marketing | |
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Marketing Technology Manager | Manager | Marketing | |
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US - Marketing Manager | Manager | Marketing | |
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Senior Director of Finance | Global Controller | Director | Finance | |
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CFO | CXO | Finance | |
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VP, Solutions & Product Implementation | VP | Operations | |
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Chief Growth Officer | CXO | Sales | |
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Apps Being Evaluated by SplashBI Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from SplashBI IT executives and key decision makers. This section highlights SplashBI's latest recorded technology evaluations, including SplashBI for Analytics and BI on 2026-04-03, UKG Workforce Central TeleStaff (ex Kronos TeleStaff) for Workforce Management, Workforce Scheduling on 2024-12-19, and Oracle Cloud HCM Payroll for Payroll on 2024-11-26. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the SplashBI digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| 2026-04-03 | SplashBI | Evaluated | SplashBI | SplashBI | Analytics and BI | Analytics and BI |
| 2024-12-19 | SplashBI | Evaluated | UKG | UKG Workforce Central TeleStaff (ex Kronos TeleStaff) | Workforce Management, Workforce Scheduling | HCM |
| 2024-11-26 | SplashBI | Evaluated | Oracle | Oracle Cloud HCM Payroll | Payroll | HCM |
| 2024-06-28 | SplashBI | Evaluated |
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Workforce Management | HCM |
FAQ - APPS RUN THE WORLD SplashBI Technographics
SplashBI is a Professional Services organization based in United States,
with around 400 employees and annual revenues of $50.0 million.
SplashBI operates a diverse technology stack with applications such as
Sage Intacct, FreeWheel Demandsuite and Crisp,
covering areas like ERP Financial, Agency Management and Chatbots and Conversational AI.
SplashBI has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Sage, FreeWheel, A Comcast Company and Crisp IM.
SplashBI recently adopted applications including
Sage Intacct in 2023, FreeWheel Demandsuite in 2023 and Mixpanel in 2022,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of SplashBI’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates SplashBI’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete SplashBI technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.