Glastonbury, 6033, CT,
United States
Stifel Marcin Technographics
Stifel Marcin Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Stifel Marcin and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 15 Stifel Marcin employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Stifel Marcin has purchased the following applications: Eyeota DMP for Data Management Platform in 2022, Rackspace Cloud for Application Hosting and Computing Services in 2015 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Stifel Marcin is running and its propensity to invest more and deepen its relationship with Eyeota , Liveramp , Lotame or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Stifel Marcin revenues, which have grown to $1.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Stifel Marcin intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Stifel Marcin Tech Stack and Enterprise Applications
Stifel Marcin CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Eyeota | Legacy | Eyeota DMP | Data Management Platform | CRM | n/a | 2022 | 2022 |
In 2022 Stifel Marcin implemented Eyeota DMP on its website. Eyeota DMP, a Data Management Platform, was provisioned to centralize website audience data collection and to enable audience segmentation, profiling, and activation for marketing and digital engagement. The implementation emphasizes site-level tag deployment and data ingestion workflows consistent with Data Management Platform capabilities, with Eyeota DMP handling identity stitching and audience construction for web traffic.
Operational responsibility for the Eyeota DMP implementation is scoped to the firm’s marketing and digital channels, using first-party site signals and standard identifier frameworks to build audience cohorts. No systems integrator is specified and no explicit downstream integrations are documented, so the configuration is focused on web tracking, DMP segmentation rules, and configuration of audience exports for activation. Stifel Marcin Eyeota DMP Data Management Platform supports the company’s marketing and audience management function through centralized audience storage and segmentation governance managed internally.
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Data Management Platform | CRM |
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2022 | 2022 |
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Data Management Platform | CRM |
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2022 | 2022 |
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Digital Advertising Platform | CRM |
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2022 | 2022 |
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Marketing Analytics | CRM |
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2022 | 2022 |
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Marketing Analytics | CRM |
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2017 | 2017 |
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Stifel Marcin IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Rackspace Technology | Legacy | Rackspace Cloud | Application Hosting and Computing Services | IaaS | n/a | 2015 | 2015 |
In 2015, Stifel Marcin deployed Rackspace Cloud to host its public website. The deployment uses Rackspace Cloud under the Application Hosting and Computing Services category to provide externally facing web infrastructure and content delivery for the professional services site, with scope focused on the company website and associated hosting operations rather than broader enterprise IT.
The Rackspace Cloud implementation aligns with capabilities common to Application Hosting and Computing Services, including virtual server instances, managed hosting controls, storage and compute provisioning, and standard cloud management tooling to support HTTP traffic and content updates. Operational responsibility is concentrated within the companys small IT or operations function, covering DNS, site maintenance, and hosting account management as part of the firm’s online marketing and client-facing information workflows.
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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IT Decision Makers and Key Stakeholders at Stifel Marcin
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Apps Being Evaluated by Stifel Marcin Executives
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