Solihull, B90 4WA,
United Kingdom
Subaru Technographics
Subaru Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Subaru and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 13 Subaru employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Subaru has purchased the following applications: Microsoft 365 for Collaboration in 2025, Fresh Relevance for Personalization and Product Recommendations in 2025, Hotjar for Customer Experience in 2025 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Subaru is running and its propensity to invest more and deepen its relationship with Microsoft , Fresh Relevance , Contentsquare or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Subaru revenues, which have grown to $89.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Subaru intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Subaru Tech Stack and Enterprise Applications
Subaru Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2025 | 2025 |
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Subaru eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Fresh Relevance | Legacy | Fresh Relevance | Personalization and Product Recommendations | eCommerce | n/a | 2025 | 2025 |
|
Subaru CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Contentsquare | Legacy | Hotjar | Customer Experience | CRM | n/a | 2025 | 2025 |
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Customer Support | CRM |
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2025 | 2025 |
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Marketing Analytics | CRM |
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2025 | 2025 |
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Marketing Automation | CRM |
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2025 | 2025 |
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Marketing Automation | CRM |
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2025 | 2025 |
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Tag Management | CRM |
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2025 | 2025 |
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Subaru IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2025 | 2025 |
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Application Hosting and Computing Services | IaaS |
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2025 | 2025 |
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Cloud Storage | IaaS |
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2025 | 2025 |
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Content Delivery Network | IaaS |
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2025 | 2025 |
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Content Delivery Network | IaaS |
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2025 | 2025 |
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IT Decision Makers and Key Stakeholders at Subaru
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Subaru Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||