Sun Gro Horticulture
770 Silver Street,
Agawam, 01001-2907, MA,
United States
Agawam, 01001-2907, MA,
United States
1 800-732-8667
Manufacturing
Sun Gro Horticulture Technographics
Sun Gro Horticulture Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Sun Gro Horticulture and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 900 Sun Gro Horticulture employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Sun Gro Horticulture has purchased the following applications: Microsoft Dynamics 365 Business Central for ERP Financial in 2024, Salesforce Sales Cloud for Sales Automation, CRM, Sales Engagement in 2021, GoDaddy for Application Hosting and Computing Services in 2013 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Sun Gro Horticulture is running and its propensity to invest more and deepen its relationship with Microsoft , Salesforce , GoDaddy or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Sun Gro Horticulture revenues, which have grown to $350.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Sun Gro Horticulture intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Sun Gro Horticulture Tech Stack and Enterprise Applications
Sun Gro Horticulture ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Microsoft Dynamics NAV | Microsoft Dynamics 365 Business Central | ERP Financial | ERP | n/a | 2024 | 2024 |
In 2024, Sun Gro Horticulture implemented Microsoft Dynamics 365 Business Central as its ERP Financial system. The deployment replaced Microsoft Dynamics NAV and centralized core receivables and invoice processing functions under a single Microsoft Business Central instance.
The implementation emphasized accounts receivable capabilities in Microsoft Dynamics 365 Business Central, including payment file processing for ACH, wires, and checks, invoice request handling, check deposits, returned credit refunds, and multi currency account management for USD and foreign accounts. An Accounts Receivable Specialist processed payment files for all lines of business in Business Central software, managed invoice requests and check deposits, communicated with customers regarding past due balances and upcoming sales orders, and executed account reconciliations for major retailer customers.
Operational coverage focused on the finance and billing organizations, with explicit reconciliation workflows for Guardian customer accounts including Home Depot, Lowes, and Tractor Supply. The deployment included configuration of payment file ingestion and bank reconciliation workflows inside Microsoft Dynamics 365 Business Central and alignment of receivables processes to the sales order lifecycle.
Governance and process restructuring centered on standardized invoice and refund request procedures, a defined cadence for account reconciliation, and on site operational ownership of payment processing. From March 2024 to October 2025 the Accounts Receivable Specialist role executed day to day transaction processing and reconciliations within Business Central, embedding the application into routine finance operations.
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Sun Gro Horticulture CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Salesforce | Legacy | Salesforce Sales Cloud | Sales Automation, CRM, Sales Engagement | CRM | n/a | 2021 | 2021 |
In 2021, Sun Gro Horticulture deployed Salesforce Sales Cloud as a Sales Automation,CRM,Sales Engagement solution. The implementation surfaces Salesforce Sales Cloud on the corporate website to capture inbound interest and initiate sales engagement workflows.
Salesforce Sales Cloud was configured to deliver core sales automation capabilities. Functional configuration emphasized lead capture and qualification, opportunity and pipeline management, account and contact records, activity logging, and sales engagement sequencing consistent with Sales Automation,CRM,Sales Engagement requirements.
The deployment leverages cloud native SaaS architecture and integrates the public website with CRM flows to convert web leads into Salesforce records and assign them to sales users. Operational coverage focuses on commercial and sales teams within Sun Gro Horticulture in the United States, aligning web lead sources with internal sales territories and routing logic.
Governance centered on centralized configuration and standardized opportunity stages, with CRM workflows and assignment rules enforcing consistent sales process steps and activity capture. Administration and user onboarding were handled within the organization, maintaining configuration control for Sales Cloud and ongoing updates to sales process definitions.
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Sun Gro Horticulture IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| GoDaddy | Legacy | GoDaddy | Application Hosting and Computing Services | IaaS | n/a | 2013 | 2013 |
In 2013, Sun Gro Horticulture deployed GoDaddy to host its corporate website. The implementation is classified as Application Hosting and Computing Services and is focused on public web presence, domain management, and content delivery for the company website.
GoDaddy hosts Sun Gro Horticulture's web assets and provides domain name system management, SSL certificate provisioning, web hosting, and basic email provisioning as part of the hosting configuration. The GoDaddy deployment aligns with standard Application Hosting and Computing Services capabilities, supporting HTTP content delivery, DNS resolution, and certificate lifecycle workflows for customer facing pages and product information.
Operational coverage centers on the corporate website and associated web assets managed through GoDaddy administrative tools. Ongoing governance is performed via centralized control of the hosting account and domain settings, with administrative teams typically responsible for content updates, DNS changes, and certificate management using GoDaddy's management console.
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Sun Gro Horticulture CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Secure Email Gateways (SEGs) | CyberSecurity |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at Sun Gro Horticulture
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Sun Gro Horticulture Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Sun Gro Horticulture IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Sun Gro Horticulture digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Sun Gro Horticulture Technographics
Sun Gro Horticulture is a Manufacturing organization based in United States,
with around 900 employees and annual revenues of $350.0 million.
Sun Gro Horticulture operates a diverse technology stack with applications such as
Microsoft Dynamics 365 Business Central, Salesforce Sales Cloud and GoDaddy,
covering areas like ERP Financial, Sales Automation, CRM, Sales Engagement and Application Hosting and Computing Services.
Sun Gro Horticulture has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Microsoft, Salesforce and GoDaddy.
Sun Gro Horticulture recently adopted applications including
Microsoft Dynamics 365 Business Central in 2024, Salesforce Sales Cloud in 2021 and Proofpoint Email Security and Protection in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Sun Gro Horticulture’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Sun Gro Horticulture’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Sun Gro Horticulture technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.