Sundial Brands
11 Ranick Drive South,
Amityville, 11701, NY,
United States
Amityville, 11701, NY,
United States
1 631-842-8800
Consumer Packaged Goods
Sundial Brands Technographics
Sundial Brands Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Sundial Brands and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 245 Sundial Brands employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Sundial Brands has purchased the following applications: Syspro Manufacturing ERP for Manufacturing ERP in 2015, Microsoft 365 for Collaboration in 2019, DocuSign eSignature for Digital Signing in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Sundial Brands is running and its propensity to invest more and deepen its relationship with SYSPRO , Microsoft , Docusign or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Sundial Brands revenues, which have grown to $120.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Sundial Brands intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Sundial Brands Tech Stack and Enterprise Applications
Sundial Brands ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SYSPRO | Legacy | Syspro Manufacturing ERP | Manufacturing ERP | ERP Services and Operations | n/a | 2015 | 2015 |
In 2015, Sundial Brands implemented Syspro Manufacturing ERP to support Manufacturing ERP functions across ERP and ERP/EDI administration, inventory control and eCommerce operations. The Syspro Manufacturing ERP deployment was governed by a newly established global technology team that took ownership of Help Desk IT Support, ERP and EDI administration, web properties and eCommerce development. This placement aligned the application directly with core manufacturing and fulfillment workflows for the consumer packaged goods business function.
The implementation emphasized configuration of core manufacturing, inventory and EDI capabilities within Syspro Manufacturing ERP, and the team instrumented transactional automation for order processing and inventory reconciliation. ERP/EDI administration was operated as a central discipline, with routine configuration, exception handling and batch transaction management designed to support both back office fulfillment and front end commerce systems. The narrative reflects a pragmatic, operations oriented ERP posture consistent with Manufacturing ERP category expectations.
Systems integration and operational coverage were explicitly managed, the technology team led integrations with DropBox, Concur, Syncplicity, SmartSheet, Google Cloud, Tableau, MaaS360, 8X8, SFDC, Desk.com, SFMC and Google Apps for business, and administered EDI links for trading partner connectivity. The team also served as the primary contact for outsourced IT services management including Salesforce support, ECOM managed services and Google Cloud Support, providing a single escalation path for external vendors and managed services.
Governance was formalized through a change management process created and managed for production changes across all IT systems, used during major migrations including Google Cloud and a Syspro upgrade. The global technology team championed the use of data for technology decision making, and provided technology and project support as the operational logistics function transferred to XPO, embedding release controls and cross functional approval workflows into ongoing operations.
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Sundial Brands Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2019 | 2019 |
In 2019, Sundial Brands deployed Microsoft 365 as its Collaboration platform, with public site traces indicating Microsoft 365 components are in use on the company website. The Microsoft 365 implementation was oriented toward cloud-hosted productivity and collaboration to support corporate teams within the consumer packaged goods business.
The deployment leverages Microsoft 365 capabilities such as Exchange Online for corporate email, SharePoint Online for intranet and content management, Microsoft Teams for synchronous collaboration, and OneDrive for individual file storage, reflecting standard Collaboration category functionality. Microsoft 365 also aligns with identity and access patterns through Azure Active Directory and supports integrated document lifecycle and content publishing workflows that touch marketing, corporate communications and IT operations. Sundial Brands Microsoft 365 Collaboration is positioned to centralize communications, team collaboration and knowledge management across the organization.
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Sundial Brands Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Docusign | Legacy | DocuSign eSignature | Digital Signing | Content Management | n/a | 2021 | 2021 |
In 2021, Sundial Brands implemented DocuSign eSignature for Digital Signing on its public website. DocuSign eSignature is used as a digital signature layer to capture customer consents and execute customer-facing forms and agreements directly through web-based signing flows.
The deployment centers on web-embedded signing workflows and standard Digital Signing capabilities, including electronic signature capture, signer authentication options, and tamper-evident audit trails and document retention. Operational scope is focused on the company website and online customer interaction flows, affecting ecommerce checkout and online consent processes, with governance and template management expected to be coordinated between legal and ecommerce teams to control signing workflows and retention policies.
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Enterprise Content Management | Content Management |
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2020 | 2020 |
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Sundial Brands eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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eCommerce | eCommerce |
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2016 | 2016 |
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Sundial Brands PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Transactional Email | PaaS |
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2016 | 2016 |
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Sundial Brands IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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IT Decision Makers and Key Stakeholders at Sundial Brands
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
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Chief Financial Officer | CXO | Finance | |
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Chief Operating and Branding Officer | CXO | Marketing | |
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CEO | CXO | Finance | |
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Apps Being Evaluated by Sundial Brands Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Sundial Brands IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Sundial Brands digital transformation priorities and AI adoption trends.
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FAQ - APPS RUN THE WORLD Sundial Brands Technographics
Sundial Brands is a Consumer Packaged Goods organization based in United States,
with around 245 employees and annual revenues of $120.0 million.
Sundial Brands operates a diverse technology stack with applications such as
Syspro Manufacturing ERP, Microsoft 365 and DocuSign eSignature,
covering areas like Manufacturing ERP, Collaboration and Digital Signing.
Sundial Brands has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as SYSPRO, Microsoft and Docusign.
Sundial Brands recently adopted applications including
DocuSign eSignature in 2021, Dropbox Business in 2020 and Microsoft 365 in 2019,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Sundial Brands’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Sundial Brands’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Sundial Brands technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.