Suntex Marinas
17330 Preston Road, Suite #220A,
Dallas, 75252, TX,
United States
Dallas, 75252, TX,
United States
1 972-789-1400
Leisure and Hospitality
Suntex Marinas Technographics
Suntex Marinas Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Suntex Marinas and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 300 Suntex Marinas employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Suntex Marinas has purchased the following applications: Oracle NetSuite ERP for ERP Financial in 2020, ADP Workforce Now for Core HR in 2021, Palantir Foundry for Analytics and BI in 2024 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Suntex Marinas is running and its propensity to invest more and deepen its relationship with Oracle , ADP , Palantir Technologies or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Suntex Marinas revenues, which have grown to $30.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Suntex Marinas intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Suntex Marinas Tech Stack and Enterprise Applications
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle NetSuite ERP | ERP Financial | ERP Financial Management | n/a | 2020 | 2020 |
In 2020, Suntex Marinas implemented Oracle NetSuite ERP to centralize finance and accounts payable across its marina portfolio. Suntex Marinas implemented Oracle NetSuite ERP as an ERP Financial application to support core accounting, vendor payments, and expense workflows for a 300 employee real estate and marina operator with more than 40 full service marinas in the United States, the Caribbean, and Mexico.
The implementation focused on financial modules typical of ERP Financial software, with explicit operational coverage of accounts payable processing, invoice data entry, expense report auditing, weekly check runs, tracking and posting of recurring automatic payments, and vendor setup and maintenance. Oracle NetSuite ERP was configured to enforce same day invoice entry where possible, route utility and vendor payments for marina operations, and maintain an accounts payable register and supporting audit trails for reconciliations.
Deployment established a centralized ERP instance to support corporate finance, marina administrators, and general managers, consolidating AP workflows and financial coding standards across sites. Operational scope included the Accounts Payable department, AP Manager oversight, marina admins, and GMs who reconcile vendor statements and resolve invoice discrepancies across the companys US, Caribbean, and Mexico sites.
Governance changes emphasized process controls and workflow standardization, including email monitoring and categorization for AP correspondence, escalation paths for disputed invoices, documentation requirements for new vendor onboarding, and cross team reconciliation processes. The implementation positioned Oracle NetSuite ERP as the single financial system for accounts payable operations and vendor record hygiene, with the Accounts Payable team and AP Manager responsible for day to day transaction accuracy and vendor communication.
|
HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| ADP | Legacy | ADP Workforce Now | Core HR | HCM | n/a | 2021 | 2021 |
In 2021, Suntex Marinas implemented ADP Workforce Now as its Core HR platform. ADP Workforce Now is deployed as a cloud hosted, web accessible HR system and is surfaced on Suntex Marinas' website for employee access, centralizing employee records, payroll administration, time and attendance, and benefits workflows in line with Core HR functional terminology. Suntex Marinas ADP Workforce Now Core HR supports HR and payroll business functions across the organization.
Operational control is centered with corporate HR and payroll teams, with the system configured for role based access and centralized HR administration to support corporate staff and marina operations in the United States. The deployment leverages employee self service through the corporate website, automated HR workflows for onboarding and payroll intake, and standard reporting and compliance capabilities typical of ADP Workforce Now. Governance is organized around HR processes and payroll cycles, with configuration focused on employee data management and benefits administration.
|
Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Palantir Technologies | Legacy | Palantir Foundry | Analytics and BI | Analytics and BI | n/a | 2024 | 2024 |
In 2024 Suntex Marinas implemented Palantir Foundry as its Analytics and BI platform to centralize lead conversion and marketing analytics across its hospitality operations. The deployment targeted customer-level attribution and revenue tracking for marketing and sales workflows, positioning Palantir Foundry to serve Analytics and BI needs for campaign measurement and lead lifecycle analysis.
The implementation leveraged Palantir Foundry Code Repositories and Transforms to build repeatable ETL pipelines, using Python, SQL, and PySpark to perform complex joins across systems. Engineers used these capabilities to classify returning versus new customers and to construct customer-level revenue views, while extending the semantic layer with Foundry s Ontology Manager to align raw datasets with business definitions for consistent reporting.
Integrations implemented as part of the solution included Google Ads, Meta Ads, WordPress data sources, and internal contract records, all merged into unified datasets to compute ROAS and track campaign-driven revenue at the customer level. The operational coverage focused on marketing analytics, lead conversion tracking, and downstream revenue attribution processes, supporting collaboration between marketing, sales, and revenue operations teams.
Governance was established through stakeholder-aligned KPIs for lead conversion, and the semantic layer served as the authority for business definitions to standardize reporting. Reusable transforms and code repositories provided an operational framework for iterative analytics, enabling data-driven and targeted marketing strategies without prescriptive claims about quantitative outcomes.
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Collaboration | Collaboration |
|
2018 | 2018 |
|
Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Digital Signing | Content Management |
|
2022 | 2022 |
|
CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
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Marketing Automation | CRM |
|
2018 | 2018 |
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Sales Automation, CRM, Sales Engagement | CRM |
|
2021 | 2021 |
|
ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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IT Service Management | ITSM |
|
2019 | 2019 |
|
IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Content Delivery Network | IaaS |
|
2018 | 2018 |
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IT Decision Makers and Key Stakeholders at Suntex Marinas
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Suntex Marinas Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Suntex Marinas IT executives and key decision makers. This section highlights Suntex Marinas's latest recorded technology evaluations, including DailyPay for Earned Wage Access on 2025-06-03. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Suntex Marinas digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD Suntex Marinas Technographics
Suntex Marinas is a Leisure and Hospitality organization based in United States,
with around 300 employees and annual revenues of $30.0 million.
Suntex Marinas operates a diverse technology stack with applications such as
Oracle NetSuite ERP, ADP Workforce Now and Palantir Foundry,
covering areas like ERP Financial, Core HR and Analytics and BI.
Suntex Marinas has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Oracle, ADP and Palantir Technologies.
Suntex Marinas recently adopted applications including
Palantir Foundry in 2024, DocuSign eSignature in 2022 and ADP Workforce Now in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Suntex Marinas’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Suntex Marinas’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Suntex Marinas technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.