Surefire Social
1765 Greensboro Station Place Suite 950,
Tysons Corner, 22102, VA,
United States
Tysons Corner, 22102, VA,
United States
1 866-465-9080
Media
Surefire Social Technographics
Surefire Social Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Surefire Social and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 80 Surefire Social employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Surefire Social has purchased the following applications: Oracle NetSuite ERP for ERP Financial in 2015, Google Workspace (Formerly Google G-Suite) for Collaboration in 2014, Salesforce Pardot for Marketing Automation in 2014 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Surefire Social is running and its propensity to invest more and deepen its relationship with Oracle , Google , Salesforce or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Surefire Social revenues, which have grown to $8.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Surefire Social intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Surefire Social Tech Stack and Enterprise Applications
Surefire Social ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle NetSuite ERP | ERP Financial | ERP | n/a | 2015 | 2015 |
In 2015, Surefire Social implemented Oracle NetSuite ERP as its core ERP Financial platform. The deployment established a cloud native instance of Oracle NetSuite ERP to centralize bookkeeping and financial controls for the media firm.
The implementation centered on standard ERP Financial modules, including general ledger, accounts receivable, accounts payable, billing and invoicing, and financial reporting. Configuration work emphasized chart of accounts rationalization, automated invoice workflows, and transaction level posting rules to support media billing and recurring revenue scenarios.
Architecture and operational coverage were aligned to a single SaaS tenancy, with the system serving the finance and accounting functions and extending transactional billing processes to operations teams responsible for client deliverables. Role based access controls and system level approval routing were configured to separate duties between accounting staff and finance leadership while preserving audit trails.
Governance focused on establishing formal month end close procedures, defined approval workflows for payables and receivables, and a phased rollout that prioritized core ledger and billing capabilities before broader process adoption. Training and documented process changes were implemented to shift financial operations onto Oracle NetSuite ERP and to standardize periodic reporting within the organization.
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Surefire Social Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2014 | 2014 |
In 2014, Surefire Social implemented Google Workspace (Formerly Google G-Suite) to provide Collaboration across its media workflows. The deployment supports the company's 80-person workforce in the United States and centralizes corporate email, document collaboration, and calendar scheduling for agency and client-facing operations.
Google Workspace (Formerly Google G-Suite) was configured to deliver core Collaboration capabilities including domain email via Gmail, cloud storage and content repositories through Google Drive and Shared Drives, real-time coauthoring with Google Docs, Sheets, and Slides, and synchronous meetings with Google Meet. Administrative controls were provisioned through the Admin console to manage user accounts, groups, password and authentication policies, and basic data retention settings.
Operational coverage spans editorial, social media, client services, and marketing teams, with shared drive and group structures to segment client content and internal assets. Governance practices align with Collaboration category patterns, using centralized account provisioning, group-based access controls, and enforced sharing policies to manage information flow and reduce uncontrolled external sharing.
The company's public web footprint indicates ongoing use of Google Workspace (Formerly Google G-Suite) as a foundational Collaboration platform supporting communications and content production workflows. Documentation and identity management are consolidated within the Workspace environment to support continued team collaboration and operational consistency.
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Surefire Social CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Salesforce | Legacy | Salesforce Pardot | Marketing Automation | CRM | n/a | 2014 | 2014 |
In 2014 Surefire Social implemented Salesforce Pardot in a Marketing Automation deployment on its website. The deployment was oriented to marketing and demand generation uses, with Salesforce Pardot providing the core platform for web-based lead capture, automated email nurture workflows, visitor tracking, campaign management and segmentation. Surefire Social is a media company of roughly 80 employees and the Pardot instance is positioned to centralize online prospect capture and campaign orchestration for the marketing organization.
Architecturally the implementation embeds Pardot tracking code across Surefire Social web properties to record prospect behavior and channel web activity into the Pardot prospect database. The configuration includes landing pages and form handlers served from the website, email template management, automated engagement programs and rule-based segmentation within Salesforce Pardot. This arrangement keeps marketing automation functions close to the web content layer while retaining centralized program and template control inside the Pardot application.
Operational coverage centers on the marketing team and campaign owners, using Salesforce Pardot to orchestrate capture to nurture flows and to maintain subscription and list segmentation policies. Governance emphasis is on campaign naming standards, consent and subscription management, and segmentation rules applied within Pardot to ensure consistent campaign execution. In summary, Surefire Social Salesforce Pardot Marketing Automation supports the companys marketing function by embedding Pardot on the corporate website to drive web-sourced lead capture and automated engagement.
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Surefire Social PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Transactional Email | PaaS |
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2014 | 2014 |
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Surefire Social IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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IT Decision Makers and Key Stakeholders at Surefire Social
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
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Founder and CEO | CXO | Finance | |
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Chief Operations Officer | CXO | Finance | |
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Chief Technology Officer | CXO | IT | |
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Apps Being Evaluated by Surefire Social Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Surefire Social IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Surefire Social digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Surefire Social Technographics
Surefire Social is a Media organization based in United States,
with around 80 employees and annual revenues of $8.0 million.
Surefire Social operates a diverse technology stack with applications such as
Oracle NetSuite ERP, Google Workspace (Formerly Google G-Suite) and Salesforce Pardot,
covering areas like ERP Financial, Collaboration and Marketing Automation.
Surefire Social has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Oracle, Google and Salesforce.
Surefire Social recently adopted applications including
Amazon EC2 in 2020, Amazon CloudFront in 2019 and Oracle NetSuite ERP in 2015,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Surefire Social’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Surefire Social’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Surefire Social technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.