The AA

Level 3, Plant  Basing View,
Basingstoke, RG21 4HG ,
United Kingdom

https://www.theaa.com/

44 37 0544-8866 

Insurance

The AA Technographics

The AA Software Purchases and Digital Transformation Initiatives

Discover the latest software purchases and digital transformation initiatives being undertaken by The AA and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 7041 The AA employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.

During our research, we have identified that The AA has purchased the following applications: Oracle OBIEE for Analytics and BI in 2015, Cornerstone Saba Lumesse TalentLink Recruitment for Applicant Tracking System in 2010, Microsoft Azure Cloud Services for Application Hosting and Computing Services in 2015 and the related IT decision-makers and key stakeholders.

Our database provides customer insight and contextual information on which enterprise applications and software systems The AA is running and its propensity to invest more and deepen its relationship with Oracle , Microsoft , Cornerstone OnDemand or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.

We have been analyzing The AA revenues, which have grown to $1.74 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for The AA intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.

The AA Data, Technology Stack, and Enterprise Applications

Analytics and BI

Vendor	Old Product	New Product	Category	Market	VAR/SI	When	Live
Oracle	Legacy	Oracle OBIEE	Analytics and BI	Analytics and BI	n/a	2015	2015
Subscribe	Subscribe	Subscribe	Analytics and BI	Analytics and BI	Subscribe	2020	2020
Subscribe	Subscribe	Subscribe	Data Warehouse	Analytics and BI	Subscribe	2019	2019
Subscribe	Subscribe	Subscribe	Data Warehouse	Analytics and BI	Subscribe	2017	2017

HCM

Vendor	Old Product	New Product	Category	Market	VAR/SI	When	Live
Cornerstone OnDemand	Legacy	Cornerstone Saba Lumesse TalentLink Recruitment	Applicant Tracking System	HCM	n/a	2010	2010
Subscribe	Subscribe	Subscribe	Benefits Administration	HCM	Subscribe	2020	2020
Subscribe	Subscribe	Subscribe	Core HR	HCM	Subscribe	2017	2018
Subscribe	Subscribe	Subscribe	Core HR	HCM	Subscribe	2017	2018
Subscribe	Subscribe	Subscribe	Employee Recognition and Rewards Management	HCM	Subscribe	2020	2020
Subscribe	Subscribe	Subscribe	Employee Self Service	HCM	Subscribe	2017	2018
Subscribe	Subscribe	Subscribe	HR Service Delivery	HCM	Subscribe	2016	2016
Subscribe	Subscribe	Subscribe	HR Service Delivery	HCM	Subscribe	2018	2018
Subscribe	Subscribe	Subscribe	Learning and Development	HCM	Subscribe	2017	2017
Subscribe	Subscribe	Subscribe	Learning and Development	HCM	Subscribe	2017	2018
Subscribe	Subscribe	Subscribe	Payroll	HCM	Subscribe	2016	2016
Subscribe	Subscribe	Subscribe	Payroll	HCM	Subscribe	2023	2024
Subscribe	Subscribe	Subscribe	Performance and Goal Management	HCM	Subscribe	2017	2018
Subscribe	Subscribe	Subscribe	Recruiting, Applicant Tracking System	HCM	Subscribe	2011	2011
Subscribe	Subscribe	Subscribe	Time and Attendance	HCM	Subscribe	2018	2018
Subscribe	Subscribe	Subscribe	Workforce Analytics	HCM	Subscribe	2017	2018
Subscribe	Subscribe	Subscribe	Workforce Management	HCM	Subscribe	2018	2018

IaaS

Vendor	Old Product	New Product	Category	Market	VAR/SI	When	Live
Microsoft	Legacy	Microsoft Azure Cloud Services	Application Hosting and Computing Services	IaaS	n/a	2015	2015
Subscribe	Subscribe	Subscribe	Application Hosting and Computing Services	IaaS	Subscribe	2024	2025
Subscribe	Subscribe	Subscribe	Application Hosting and Computing Services	IaaS	Subscribe	2021	2021
Subscribe	Subscribe	Subscribe	Content Delivery Network	IaaS	Subscribe	2016	2016
Subscribe	Subscribe	Subscribe	Content Delivery Network	IaaS	Subscribe	2020	2020
Subscribe	Subscribe	Subscribe	Content Delivery Network	IaaS	Subscribe	2021	2021
Subscribe	Subscribe	Subscribe	Content Delivery Network	IaaS	Subscribe	2021	2021
Subscribe	Subscribe	Subscribe	Content Delivery Network	IaaS	Subscribe	2024	2024

ITSM

Vendor	Old Product	New Product	Category	Market	VAR/SI	When	Live
Subscribe	Subscribe	Subscribe	Application Performance Management	ITSM	Subscribe	2021	2021
Subscribe	Subscribe	Subscribe	Application Performance Management	ITSM	Subscribe	2020	2020
Subscribe	Subscribe	Subscribe	Application Performance Management	ITSM	Subscribe	2024	2024
Subscribe	Subscribe	Subscribe	IT Service Management	ITSM	Subscribe	2018	2018
Subscribe	Subscribe	Subscribe	IT Service Management	ITSM	Subscribe	2020	2020

AI-Powered Application

Vendor	Old Product	New Product	Category	Market	VAR/SI	When	Live
Subscribe	Subscribe	Subscribe	Artificial Intelligence Marketing	AI-Powered Application	Subscribe	2021	2021
Subscribe	Subscribe	Subscribe	Chatbots and Conversational AI	AI-Powered Application	Subscribe	2020	2020
Subscribe	Subscribe	Subscribe	Chatbots and Conversational AI	AI-Powered Application	Subscribe	2022	2022

Collaboration

Vendor	Old Product	New Product	Category	Market	VAR/SI	When	Live
Subscribe	Subscribe	Subscribe	Audio Video and Web Conferencing	Collaboration	Subscribe	2018	2018
Subscribe	Subscribe	Subscribe	Audio Video and Web Conferencing	Collaboration	Subscribe	2024	2024
Subscribe	Subscribe	Subscribe	Collaboration	Collaboration	Subscribe	2015	2015
Subscribe	Subscribe	Subscribe	Collaboration	Collaboration	Subscribe	2020	2020

CRM

Vendor	Old Product	New Product	Category	Market	VAR/SI	When	Live
Subscribe	Subscribe	Subscribe	Call Center, Customer Experience	CRM	Subscribe	2020	2020
Subscribe	Subscribe	Subscribe	Call Tracking and Recording	CRM	Subscribe	2016	2016
Subscribe	Subscribe	Subscribe	CRM	CRM	Subscribe	2002	2002
Subscribe	Subscribe	Subscribe	Customer Analytics	CRM	Subscribe	2016	2016
Subscribe	Subscribe	Subscribe	Customer Engagement	CRM	Subscribe	2018	2018
Subscribe	Subscribe	Subscribe	Customer Experience	CRM	Subscribe	2017	2017
Subscribe	Subscribe	Subscribe	Customer Experience	CRM	Subscribe	2018	2018
Subscribe	Subscribe	Subscribe	Customer Experience	CRM	Subscribe	2024	2024
Subscribe	Subscribe	Subscribe	Customer Support	CRM	Subscribe	2016	2016
Subscribe	Subscribe	Subscribe	Data Management Platform	CRM	Subscribe	2011	2011
Subscribe	Subscribe	Subscribe	Data Management Platform	CRM	Subscribe	2018	2018
Subscribe	Subscribe	Subscribe	Data Management Platform	CRM	Subscribe	2019	2019
Subscribe	Subscribe	Subscribe	Data Management Platform	CRM	Subscribe	2019	2019
Subscribe	Subscribe	Subscribe	Data Management Platform	CRM	Subscribe	2019	2019
Subscribe	Subscribe	Subscribe	Digital Advertising Platform	CRM	Subscribe	2015	2015
Subscribe	Subscribe	Subscribe	Digital Advertising Platform	CRM	Subscribe	2021	2021
Subscribe	Subscribe	Subscribe	Digital Advertising Platform	CRM	Subscribe	2021	2021
Subscribe	Subscribe	Subscribe	Digital Advertising Platform	CRM	Subscribe	2017	2017
Subscribe	Subscribe	Subscribe	Digital Advertising Platform	CRM	Subscribe	2018	2018
Subscribe	Subscribe	Subscribe	Marketing Analytics	CRM	Subscribe	2011	2011
Subscribe	Subscribe	Subscribe	Marketing Analytics	CRM	Subscribe	2021	2021
Subscribe	Subscribe	Subscribe	Marketing Analytics	CRM	Subscribe	2015	2015
Subscribe	Subscribe	Subscribe	Sales Automation, CRM, Sales Engagement	CRM	Subscribe	2021	2021
Subscribe	Subscribe	Subscribe	Tag Management	CRM	Subscribe	2016	2016
Subscribe	Subscribe	Subscribe	Tag Management	CRM	Subscribe	2021	2021

Content Management

Vendor	Old Product	New Product	Category	Market	VAR/SI	When	Live
Subscribe	Subscribe	Subscribe	Enterprise Content Management	Content Management	Subscribe	2020	2020
Subscribe	Subscribe	Subscribe	Web Content Management	Content Management	Subscribe	2011	2011
Subscribe	Subscribe	Subscribe	Web Content Management	Content Management	Subscribe	2016	2016

ERP Financial Management

Vendor	Old Product	New Product	Category	Market	VAR/SI	When	Live
Subscribe	Subscribe	Subscribe	ERP Financial	ERP Financial Management	Subscribe	2017	2018
Subscribe	Subscribe	Subscribe	ERP Financial	ERP Financial Management	Subscribe	2017	2017
Subscribe	Subscribe	Subscribe	ERP Financial	ERP Financial Management	Subscribe	2013	2013
Subscribe	Subscribe	Subscribe	ERP Financial	ERP Financial Management	Subscribe	2016	2017
Subscribe	Subscribe	Subscribe	ERP Financial	ERP Financial Management	Subscribe	2017	2018
Subscribe	Subscribe	Subscribe	Expense Management	ERP Financial Management	Subscribe	2017	2017
Subscribe	Subscribe	Subscribe	Expense Management	ERP Financial Management	Subscribe	2017	2018

Procurement

Vendor	Old Product	New Product	Category	Market	VAR/SI	When	Live
Subscribe	Subscribe	Subscribe	Procure to Pay	Procurement	Subscribe	2017	2017
Subscribe	Subscribe	Subscribe	Procure to Pay	Procurement	Subscribe	2017	2018
Subscribe	Subscribe	Subscribe	Procurement	Procurement	Subscribe	2017	2017
Subscribe	Subscribe	Subscribe	Supplier Relationship Management	Procurement	Subscribe	2017	2017
Subscribe	Subscribe	Subscribe	Supplier Risk Management	Procurement	Subscribe	2017	2018

CyberSecurity

Vendor	Old Product	New Product	Category	Market	VAR/SI	When	Live
Subscribe	Subscribe	Subscribe	Secure Email Gateways (SEGs)	CyberSecurity	Subscribe	2024	2024

PaaS

Vendor	Old Product	New Product	Category	Market	VAR/SI	When	Live
Subscribe	Subscribe	Subscribe	Transactional Email	PaaS	Subscribe	2018	2018
Subscribe	Subscribe	Subscribe	Transactional Email	PaaS	Subscribe	2020	2020

ERP Services and Operations

Vendor	Old Product	New Product	Category	Market	VAR/SI	When	Live
Subscribe	Subscribe	Subscribe	Travel Management	ERP Services and Operations	Subscribe	2017	2017

IT Decision Makers and Key Stakeholders at The AA

First Name	Last Name	Title	Function	Department	Email	Phone
Subscribe	Subscribe	Business Transformation Director	Director	Operations	Subscribe	Subscribe
Subscribe	Subscribe	Head of Group Procurement	Director	Procurement	Subscribe	Subscribe
Subscribe	Subscribe	Head of Talent Acquisition, HR Shared Services, Learning & Development	Director	HR	Subscribe	Subscribe
Subscribe	Subscribe	Group Learning and Talent Development Manager	Manager	HR	Subscribe	Subscribe
Subscribe	Subscribe	HR Director	Director	HR	Subscribe	Subscribe
Subscribe	Subscribe	Training & Competence Business Partner	Manager	HR	Subscribe	Subscribe
Subscribe	Subscribe	Business Change Manager	Manager	Operations	Subscribe	Subscribe
Subscribe	Subscribe	SAP S/4 HANA , SAP Ariba , ERP & Corporate Apps Solution Architect	Manager	IT	Subscribe	Subscribe
Subscribe	Subscribe	Senior Project Manager, Group IT	Manager	Operations	Subscribe	Subscribe
Subscribe	Subscribe	Head of Finance	Director	Finance	Subscribe	Subscribe
Subscribe	Subscribe	Procurement Operations Manager	Manager	Procurement	Subscribe	Subscribe
Subscribe	Subscribe	Head of IT Operations & Service	Director	IT	Subscribe	Subscribe
Subscribe	Subscribe	Director of IT	Director	IT	Subscribe	Subscribe
Subscribe	Subscribe	Interim CIO	CXO	Finance	Subscribe	Subscribe
Subscribe	Subscribe	CFO	CXO	Finance	Subscribe	Subscribe
Subscribe	Subscribe	Head of Finance (Underwriting)	Director	Finance	Subscribe	Subscribe
Subscribe	Subscribe	Financial Reporting Manager	Manager	Finance	Subscribe	Subscribe
Subscribe	Subscribe	Category Leader-Marketing Procurement	Manager	Procurement	Subscribe	Subscribe
Subscribe	Subscribe	Chief People Officer	CXO	HR	Subscribe	Subscribe
Subscribe	Subscribe	Group Change Director	Director	Finance	Subscribe	Subscribe
Subscribe	Subscribe	Head of HR, Roadside Services	Director	HR	Subscribe	Subscribe
Subscribe	Subscribe	Executive Assistant to Chief People Officer	Manager	HR	Subscribe	Subscribe
Subscribe	Subscribe	HR Shared Service Director	Director	HR	Subscribe	Subscribe
Subscribe	Subscribe	Chief Information Officer	CXO	IT	Subscribe	Subscribe
Subscribe	Subscribe	SAP Systems Manager	Manager	IT	Subscribe	Subscribe
Subscribe	Subscribe	Head of Analytics and Insights	Director	IT	Subscribe	Subscribe
Subscribe	Subscribe	Director of IT Operations	Director	IT	Subscribe	Subscribe
Subscribe	Subscribe	Chief People Officer	CXO	HR	Subscribe	Subscribe
Subscribe	Subscribe	Chief Digital & Customer Officer	CXO	Customer Service	Subscribe	Subscribe
Subscribe	Subscribe	Head of HR Shared Services	Director	HR	Subscribe	Subscribe
Subscribe	Subscribe	Head of IT Operations and Service	Director	IT	Subscribe	Subscribe
Subscribe	Subscribe	Customer Experience Manager	Manager	Customer Service	Subscribe	Subscribe
Subscribe	Subscribe	Head Of Customer Solutions	Director	Customer Service	Subscribe	Subscribe
Subscribe	Subscribe	Managing Director, Customer Operations	Director	Customer Service	Subscribe	Subscribe
Subscribe	Subscribe	Head of Customer Operations	Director	Customer Service	Subscribe	Subscribe
Subscribe	Subscribe	Head of Customer Success	Director	Customer Service	Subscribe	Subscribe
Subscribe	Subscribe	Chief Financial Officer	CXO	Finance	Subscribe	Subscribe
Subscribe	Subscribe	Group Chief Information Officer	CXO	IT	Subscribe	Subscribe
Subscribe	Subscribe	Director of IT Operations	Director	IT	Subscribe	Subscribe
Subscribe	Subscribe	Enterprise Architect (SAP and integrating systems)	Manager	IT	Subscribe	Subscribe
Subscribe	Subscribe	Digital Operations & Delivery Director	Director	IT	Subscribe	Subscribe
Subscribe	Subscribe	Head of Technology & Digital Product	Director	IT	Subscribe	Subscribe
Subscribe	Subscribe	Group Chief Digital Officer	CXO	IT	Subscribe	Subscribe

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Apps Being Evaluated by The AA Executives

Date	Company	Status	Vendor	Product	Category	Market
No data found

The AA Technographics

Analytics and BI

Vendor

Old Product

New Product

Category

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VAR/SI

When

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HCM

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Old Product

New Product

Category

Market

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IaaS

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Old Product

New Product

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VAR/SI

When

Live

ITSM

Vendor

Old Product

New Product

Category

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VAR/SI

When

Live

AI-Powered Application

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Old Product

New Product

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VAR/SI

When

Live

Collaboration

Vendor

Old Product

New Product

Category

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VAR/SI

When

Live

CRM

Vendor

Old Product

New Product

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VAR/SI

When

Live

Content Management

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Old Product

New Product

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VAR/SI

When

Live

ERP Financial Management

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Old Product

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VAR/SI