The AA
Level 3, Plant Basing View,
Basingstoke, RG21 4HG ,
United Kingdom
Basingstoke, RG21 4HG ,
United Kingdom
44 37 0544-8866
Insurance
The AA Technographics
The AA Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by The AA and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 7041 The AA employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that The AA has purchased the following applications: SAP S/4 HANA for ERP Financial in 2017, Cornerstone Saba Lumesse TalentLink Recruitment for Applicant Tracking System in 2010, Triaster Process Library for Business Process Management in 2011 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems The AA is running and its propensity to invest more and deepen its relationship with SAP , Cornerstone OnDemand , Benefex, a Zellis Company or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing The AA revenues, which have grown to $1.74 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for The AA intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
The AA Tech Stack and Enterprise Applications
The AA ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP S/4 HANA | ERP Financial | ERP | n/a | 2017 | 2018 |
In 2017, The AA implemented SAP S/4 HANA as an ERP Financial solution. The program began with a SAP S/4 HANA Finance proof of concept and completed a move of proof and development copies to the Microsoft Azure Cloud platform.
The implementation emphasized SAP S/4 HANA Finance capability alongside complementary deployments of SAP Ariba, Concur, and SuccessFactors, with an ERP Solution Architect leading configuration, technical design, and functional alignment. A SAP Ariba procure to pay project was executed with explicit integration to SAP ECC to support procurement and accounts payable workflows.
Operational coverage focused on SAP ERP Development and SAP BW Development systems, with technical activities that included a SAP archiving project to address data, storage, and performance issues in preparation for GDPR. Work was led from Basingstoke and included IT technical and functional leadership across finance, procurement, and HR application areas.
Governance workstreams established an S/4 HANA Readiness programme and an S/4 HANA upgrade business case to plan next-phase adoption. Project notes record a successful S/4 HANA proof of concept and successful migration of copies of The AA SAP ERP Development, SAP BW Development, and the S/4 HANA proof of concept system to Microsoft Azure Cloud.
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ERP Financial | ERP |
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2017 | 2017 |
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ERP Financial | ERP |
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2013 | 2013 |
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ERP Financial | ERP |
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2016 | 2017 |
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ERP Financial | ERP |
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2017 | 2018 |
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Expense Management | ERP |
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2017 | 2017 |
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Expense Management | ERP |
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2017 | 2018 |
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The AA HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Cornerstone OnDemand | Legacy | Cornerstone Saba Lumesse TalentLink Recruitment | Applicant Tracking System | HCM | n/a | 2010 | 2010 |
In 2010, The AA implemented Cornerstone Saba Lumesse TalentLink Recruitment as an Applicant Tracking System. The Cornerstone Saba Lumesse TalentLink Recruitment deployment was positioned to centralize candidate intake, requisition approvals and hiring workflows under the company HR systems function.
Implementation work focused on standard Applicant Tracking System capabilities, including vacancy and requisition management, candidate tracking and stages, interview scheduling and offer management, and basic onboarding handoffs to employee records. Configuration tasks documented in-house included custom requisition templates, authorisation rules aligned to HR roles, and reporting feeds to support compliance and audit requirements.
The TalentLink implementation was integrated into The AA’s broader HR technology stack, explicitly interfacing with SAP ECC6 EHP5 HR modules for organisation management, personnel administration, time and payroll data, and with the company’s online Employee File System and Epicor Clientele where noted. Operational coverage extended to HR, Payroll and business stakeholders across the UK and Ireland, with data integrity and legislative reporting treated as primary integration constraints.
Governance and rollout were managed through the HR Systems team, using configuration-driven change, unit testing, and formal user acceptance testing, while delivering training and support to HR and payroll teams. The wider HR systems programme during this period also executed process redesign work for absence processing and configuration, delivering documented savings of over 500 days and £300k a year in HR and Payroll administration.
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Benefits Administration | HCM |
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2020 | 2020 |
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Core HR | HCM |
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2017 | 2018 |
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Core HR | HCM |
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2017 | 2018 |
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Employee Recognition and Rewards Management | HCM |
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2020 | 2020 |
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Employee Self Service | HCM |
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2017 | 2018 |
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HR Service Delivery | HCM |
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2016 | 2016 |
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HR Service Delivery | HCM |
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2018 | 2018 |
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HR Service Delivery | HCM |
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2020 | 2020 |
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Learning and Development | HCM |
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2017 | 2017 |
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Learning and Development | HCM |
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2017 | 2018 |
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Payroll | HCM |
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2016 | 2016 |
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Payroll | HCM |
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2023 | 2024 |
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Performance and Goal Management | HCM |
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2017 | 2018 |
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Recruiting, Applicant Tracking System | HCM |
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2011 | 2011 |
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Time and Attendance | HCM |
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2018 | 2018 |
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Workforce Analytics | HCM |
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2017 | 2018 |
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Workforce Management | HCM |
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2018 | 2018 |
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The AA ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Triaster | Legacy | Triaster Process Library | Business Process Management | ERP Services and Operations | Triaster | 2011 | 2011 |
In 2011, The AA implemented Triaster Process Library as its Integrated Management System for quality and to support ISO 9001:2015 transition across its UK operations. The AA implemented Triaster Process Library, a Business Process Management platform, to centralize process documentation and embed continuous improvement into operational workflows.
The implementation configured the Triaster Process Library as a centrally governed process map repository with structured process modeling, controlled publishing, version management, and role-based access for quality and operations teams. Configuration emphasized process capture, standardized process documentation, and mechanisms for continuous improvement capture and verification consistent with Business Process Management practices.
Triaster acted as the implementation partner and supplied conversion tooling for legacy maps to accelerate content migration into the Process Library. Operational coverage focused on IMS users and quality teams across The AA in the United Kingdom, increasing visibility of processes and enabling more frequent IMS interactions.
Governance was reoriented to use the Triaster Process Library as the authoritative IMS record, supporting auditability for ISO 9001:2015 and embedding routine process review cycles. The program delivered stated business improvements of approximately A3250K A3350K per year and increased annual IMS visits from around 70,000 to over 700,000, with Triaster continuing to supply tooling and support for map conversion.
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Travel Management | ERP Services and Operations |
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2017 | 2017 |
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The AA AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Artificial Intelligence Marketing | AI-Powered Application |
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2021 | 2021 |
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Chatbots and Conversational AI | AI-Powered Application |
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2020 | 2020 |
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Chatbots and Conversational AI | AI-Powered Application |
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2022 | 2022 |
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The AA Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Analytics and BI | Analytics and BI |
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2015 | 2015 |
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Analytics and BI | Analytics and BI |
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2020 | 2020 |
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Data Warehouse | Analytics and BI |
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2019 | 2019 |
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Data Warehouse | Analytics and BI |
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2017 | 2017 |
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The AA Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Audio Video and Web Conferencing | Collaboration |
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2018 | 2018 |
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Audio Video and Web Conferencing | Collaboration |
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2024 | 2024 |
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Collaboration | Collaboration |
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2015 | 2015 |
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Collaboration | Collaboration |
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2020 | 2020 |
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The AA Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Enterprise Content Management | Content Management |
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2020 | 2020 |
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Web Content Management | Content Management |
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2011 | 2011 |
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Web Content Management | Content Management |
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2016 | 2016 |
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The AA CRM
The AA ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2021 | 2021 |
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Application Performance Management | ITSM |
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2020 | 2020 |
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Application Performance Management | ITSM |
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2024 | 2024 |
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IT Service Management | ITSM |
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2018 | 2018 |
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IT Service Management | ITSM |
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2020 | 2020 |
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The AA Procurement
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Procure to Pay | Procurement |
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2017 | 2017 |
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Procure to Pay | Procurement |
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2017 | 2018 |
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Procurement | Procurement |
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2017 | 2017 |
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Supplier Relationship Management | Procurement |
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2017 | 2017 |
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Supplier Risk Management | Procurement |
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2017 | 2018 |
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The AA PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2018 | 2018 |
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Transactional Email | PaaS |
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2020 | 2020 |
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The AA IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2015 | 2015 |
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Application Hosting and Computing Services | IaaS |
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2024 | 2025 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2016 | 2016 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2024 | 2024 |
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The AA CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2024 | 2024 |
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IT Decision Makers and Key Stakeholders at The AA
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by The AA Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from The AA IT executives and key decision makers. This section highlights The AA's latest recorded technology evaluations, including Boost.ai for Chatbots and Conversational AI on 2025-05-15. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the The AA digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD The AA Technographics
The AA is a Insurance organization based in United Kingdom,
with around 7041 employees and annual revenues of $1.74 billion.
The AA operates a diverse technology stack with applications such as
SAP S/4 HANA, Cornerstone Saba Lumesse TalentLink Recruitment and Triaster Process Library,
covering areas like ERP Financial, Applicant Tracking System and Business Process Management.
The AA has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as SAP, Cornerstone OnDemand and Triaster.
The AA recently adopted applications including
Brightcove in 2024, Merkle Analytics & Insights in 2024 and Hotjar in 2024,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of The AA’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates The AA’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete The AA technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.