AI Buyer Insights:

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Michelin, an e2open customer evaluated Oracle Transportation Management

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Michelin, an e2open customer evaluated Oracle Transportation Management

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

The Cake Crew Tech Stack and Enterprise Applications

The Cake Crew Collaboration
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Microsoft Legacy Microsoft 365 Collaboration Collaboration n/a 2015 2015
In 2015, The Cake Crew implemented Microsoft 365 as its Collaboration platform. The Cake Crew uses Microsoft 365 on their website and across corporate operations to provide cloud-hosted email, document collaboration, calendaring, and team communication. Microsoft 365 was configured to manage content workflows and internal communication tied to website updates and customer-facing content. The deployment covered the full employee base of 270 staff and was governed through a centralized Microsoft 365 tenant with role based account provisioning and policy controls in the admin center. Operational scope included collaboration across business functions, supporting coordination between web content and back-office teams. Governance prioritized centralized user management, permissioned document libraries, and standard collaboration policy configuration to enable consistent content and communication workflows.
The Cake Crew PaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Sinch Legacy Pathwire Mailgun Transactional Email PaaS n/a 2019 2019
The Cake Crew implemented Pathwire Mailgun in 2019 as its Transactional Email solution for website-driven customer communications. The implementation is embedded on their public website and supports standard transactional flows such as order confirmations, account notifications, and password resets delivered via Pathwire Mailgun. Deployment leverages Pathwire Mailgun API and SMTP endpoints integrated into the website checkout and account systems, with template management and event webhooks configured to capture delivery, bounce, and complaint events. Governance focused on centralizing template control and sender domain configuration, and the deployment covers e-commerce and customer service email functions for The Cake Crew in the United Kingdom.
The Cake Crew IaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Host Europe Legacy Host Europe Application Hosting and Computing Services IaaS n/a 2015 2015
In 2015, The Cake Crew implemented Host Europe as its Application Hosting and Computing Services provider for the company website. The Cake Crew deployed Host Europe to host site content and manage web facing infrastructure, establishing Host Europe as the primary Application Hosting and Computing Services component supporting the website. The deployment leverages hosting capabilities typical of application hosting and computing services, including web server provisioning, domain name system management, SSL certificate hosting, and control panel based administration. Operational ownership is aligned with internal web operations and marketing teams, using Host Europe to publish content and sustain website availability, with the hosting layer supporting the company website, marketing and ecommerce business functions. The Cake Crew Host Europe Application Hosting and Computing Services relationship positions hosting as the foundational compute and delivery layer for the site.
Application Hosting and Computing Services IaaS 2019 2019
Application Hosting and Computing Services IaaS 2015 2015
The Cake Crew CyberSecurity
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Secure Email Gateways (SEGs) CyberSecurity 2019 2019

IT Decision Makers and Key Stakeholders at The Cake Crew

First Name Last Name Title Function Department Email Phone
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Apps Being Evaluated by The Cake Crew Executives

APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from The Cake Crew IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the The Cake Crew digital transformation priorities and AI adoption trends.
Date Company Status Vendor Product Category Market
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FAQ - APPS RUN THE WORLD The Cake Crew Technographics
The Cake Crew is a Consumer Packaged Goods organization based in United Kingdom, with around 270 employees and annual revenues of $32.0 million.
The Cake Crew operates a diverse technology stack with applications such as Microsoft 365, Pathwire Mailgun and Host Europe, covering areas like Collaboration, Transactional Email and Application Hosting and Computing Services.
The Cake Crew has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as Microsoft, Sinch and Host Europe.
The Cake Crew recently adopted applications including Pathwire Mailgun in 2019, DigitalOcean Droplets in 2019 and Mimecast Email Security in 2019, highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of The Cake Crew’s key decision makers and IT executives, available to Premium subscribers.
Our research team continuously updates The Cake Crew’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete The Cake Crew technographics profile, including detailed breakdowns by category, vendor, and IT decision makers.