The Farmer's Dog
214 Sullivan St,
New York, 10012, NY,
United States
New York, 10012, NY,
United States
1 646-780-7957
Distribution
The Farmer's Dog Technographics
The Farmer's Dog Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by The Farmer's Dog and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 130 The Farmer's Dog employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that The Farmer's Dog has purchased the following applications: Intuit Quickbooks Enterprise for ERP Financial in 2016, Google Workspace (Formerly Google G-Suite) for Collaboration in 2014, AddShoppers Minty for Personalization and Product Recommendations in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems The Farmer's Dog is running and its propensity to invest more and deepen its relationship with Intuit , Oracle , Google or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing The Farmer's Dog revenues, which have grown to $15.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for The Farmer's Dog intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
The Farmer's Dog Tech Stack and Enterprise Applications
The Farmer's Dog ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Intuit | Legacy | Intuit Quickbooks Enterprise | ERP Financial | ERP | n/a | 2016 | 2016 |
In 2016, The Farmer's Dog implemented Intuit Quickbooks Enterprise to consolidate core accounting activities. The deployment placed the application at the center of the firm’s ERP Financial footprint, aligning finance and accounting for a 130 person distribution business with $15,000,000 in revenue.
The Intuit Quickbooks Enterprise implementation was configured to support standard ERP Financial modules, including general ledger, accounts payable, accounts receivable, cash management, and financial reporting. Configuration emphasized order-to-cash and procure-to-pay workflow orchestration and chart of accounts harmonization, reflecting category-aligned functional workflows for a distribution operator.
Implementation choices were informed by internal experience across multiple accounting systems and ERPs such as QuickBooks, NetSuite, and SAP, which influenced ledger structuring, reporting taxonomies, and role definitions. The deployment covered finance, accounting, and distribution operations and focused on establishing consistent transaction posting and reconciliation processes.
Governance workstreams included defining role-based access controls, approval workflows for AP and AR transactions, and a standardized month-end close sequence to enforce accounting controls. Rollout and operationalization centered on finance team adoption and configuration governance, with documented workflows and permission matrices embedded in Intuit Quickbooks Enterprise.
|
|
|
|
|
ERP Financial | ERP |
|
2018 | 2018 |
|
The Farmer's Dog Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2014 | 2014 |
In 2014, The Farmer's Dog implemented Google Workspace (Formerly Google G-Suite) to provide an enterprise-grade Collaboration platform. The Farmer's Dog uses Google Workspace on their website and across its corporate environment to centralize email, document collaboration, and team coordination for a 130-employee distribution organization based in the United States.
The deployment focused on core Collaboration capabilities including Gmail for corporate mail routing, Google Calendar for shared scheduling, Google Drive and Google Docs for collaborative content creation, and the Google Admin console for domain and user administration. Configuration traces include domain provisioning, group and shared drive configuration, user lifecycle controls, and mobile device management consistent with Google Workspace administration best practices.
Operational coverage extended across product, operations, customer service, marketing, and finance functions, aligning Collaboration tooling with business workflows and customer-facing touchpoints. Governance emphasized administrative controls for account provisioning, access and sharing policies, and content retention settings, with Google Workspace services surfaced on the company website for both internal collaboration and customer interaction scenarios.
|
The Farmer's Dog eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| AddShoppers | Legacy | AddShoppers Minty | Personalization and Product Recommendations | eCommerce | n/a | 2020 | 2020 |
In 2020, The Farmer's Dog deployed AddShoppers Minty as a site-level personalization layer. The Farmer's Dog implemented AddShoppers Minty to serve Personalization and Product Recommendations across its direct to consumer website, aligning the application with e-commerce merchandising and marketing functions.
AddShoppers Minty is configured to operate as a client side recommendation and merchandising engine, embedding recommendation widgets on product detail pages, category listings, and key checkout touchpoints. Configuration work focused on rule based merchandising, segmentation driven recommendation sets, and client side scripting to surface contextual cross sell and upsell product suggestions, consistent with typical Personalization and Product Recommendations capabilities.
Operational ownership sits with the digital commerce and marketing teams, who manage recommendation rules, creative variations, and tagging through the AddShoppers Minty administrative console. Rollout appears incremental and scoped to the public website, with instrumentation and event tracking implemented at the page level to feed personalization logic and enable iterative tuning by merchandising and marketing stakeholders.
|
The Farmer's Dog CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Customer Data Platform | CRM |
|
2016 | 2016 |
|
|
|
|
|
Customer Experience | CRM |
|
2018 | 2018 |
|
|
|
|
|
Digital Advertising Platform | CRM |
|
2018 | 2018 |
|
|
|
|
|
Digital Advertising Platform | CRM |
|
2020 | 2020 |
|
|
|
|
|
Digital Advertising Platform | CRM |
|
2020 | 2020 |
|
|
|
|
|
Marketing Analytics | CRM |
|
2019 | 2019 |
|
|
|
|
|
Marketing Automation | CRM |
|
2016 | 2016 |
|
|
|
|
|
Marketing Automation | CRM |
|
2020 | 2020 |
|
|
|
|
|
Marketing Automation | CRM |
|
2020 | 2020 |
|
The Farmer's Dog ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Application Performance Management | ITSM |
|
2020 | 2020 |
|
The Farmer's Dog TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Governance, Risk and Compliance | TRM |
|
2020 | 2020 |
|
The Farmer's Dog PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Apps Development | PaaS |
|
2019 | 2019 |
|
|
|
|
|
Transactional Email | PaaS |
|
2023 | 2023 |
|
The Farmer's Dog IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2016 | 2016 |
|
|
|
|
|
Content Delivery Network | IaaS |
|
2018 | 2018 |
|
|
|
|
|
Content Delivery Network | IaaS |
|
2019 | 2019 |
|
|
|
|
|
Content Delivery Network | IaaS |
|
2021 | 2021 |
|
IT Decision Makers and Key Stakeholders at The Farmer's Dog
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by The Farmer's Dog Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from The Farmer's Dog IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the The Farmer's Dog digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD The Farmer's Dog Technographics
The Farmer's Dog is a Distribution organization based in United States,
with around 130 employees and annual revenues of $15.0 million.
The Farmer's Dog operates a diverse technology stack with applications such as
Intuit Quickbooks Enterprise, Google Workspace (Formerly Google G-Suite) and AddShoppers Minty,
covering areas like ERP Financial, Collaboration and Personalization and Product Recommendations.
The Farmer's Dog has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Intuit, Google and AddShoppers.
The Farmer's Dog recently adopted applications including
Postie in 2023, Cloudflare CDN in 2021 and AddShoppers Minty in 2020,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of The Farmer's Dog’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates The Farmer's Dog’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete The Farmer's Dog technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.