About the Customer
Tommy Bahama is an island-inspired lifestyle brand that defines relaxed, sophisticated style in men’s and women’s sportswear, swimwear, accessories, footwear and a complete home furnishings collection. The company owns and operates over 160 Tommy Bahama stores worldwide, with 16 of those locations offering a Tommy Bahama restaurant & bar.
Scope and Challenges
Hybris an SAP company and the world’s fastest-growing commerce platform, in 2018 announced that Tommy Bahama has selected the Hybris Commerce Suite to improve its omnichannel commerce capabilities and create a more agile response to expanding market opportunities.
Outcome and Implications
SAP Hybris Commerce brings the ability to expand and evolve product offerings based on customer preference and personalization, leading to continued growth.
The Company has achieved rapid growth in online commerce. In addition to the Web, Tommy Bahama offers in-store kiosks, a commerce channel that enables an “endless aisle” of products available through the e-commerce warehouse, allowing shoppers to access out-of-stock or online exclusive items directly in-store.
"Omni-channel commerce combined with a customized user experience is extremely important to us. We selected Hybris because we needed a true omnichannel commerce platform that could be deployed in an aggressive timeframe and seamlessly integrate with our existing Adobe investment. Hybris is uniquely positioned to meet our criteria and is simply the best solution for enabling us to scale our commerce technology with our agile growth agenda in mind." said Lisa Atwood, Senior Vice President eCommerce at Tommy Bahama.
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