Discover the latest software purchases and digital transformation initiatives being undertaken by Tommy Bahama and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 2500 Tommy Bahama employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Tommy Bahama has purchased the following applications: SAP Commerce Cloud (ex Hybris) for eCommerce in 2016, Microsoft BI (SSRS, SSAS, SSIS, SQL Server Reporting) for Analytics and BI in 2014, Infor Epiphany Marketing for Marketing Automation in 2009 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Tommy Bahama is running and its propensity to invest more and deepen its relationship with SAP , Microsoft , Infor or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Tommy Bahama revenues, which have grown to $410.0 million in 2023, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Tommy Bahama intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
About the Customer
Tommy Bahama is an island-inspired lifestyle brand that defines relaxed, sophisticated style in men’s and women’s sportswear, swimwear, accessories, footwear and a complete home furnishings collection. The company owns and operates over 160 Tommy Bahama stores worldwide, with 16 of those locations offering a Tommy Bahama restaurant & bar.
Scope and Challenges
Hybris an SAP company and the world’s fastest-growing commerce platform, in 2018 announced that Tommy Bahama has selected the Hybris Commerce Suite to improve its omnichannel commerce capabilities and create a more agile response to expanding market opportunities.
Outcome and Implications
SAP Hybris Commerce brings the ability to expand and evolve product offerings based on customer preference and personalization, leading to continued growth.
The Company has achieved rapid growth in online commerce. In addition to the Web, Tommy Bahama offers in-store kiosks, a commerce channel that enables an “endless aisle” of products available through the e-commerce warehouse, allowing shoppers to access out-of-stock or online exclusive items directly in-store.
Quotes
"Omni-channel commerce combined with a customized user experience is extremely important to us. We selected Hybris because we needed a true omnichannel commerce platform that could be deployed in an aggressive timeframe and seamlessly integrate with our existing Adobe investment. Hybris is uniquely positioned to meet our criteria and is simply the best solution for enabling us to scale our commerce technology with our agile growth agenda in mind." said Lisa Atwood, Senior Vice President eCommerce at Tommy Bahama.
| Vendor | Old Product | New Product | Category | Market | VAR/SI | When | Live |
|---|---|---|---|---|---|---|---|
| Akamai | Legacy Apps | Akamai CDN | Content Delivery Network | IaaS | n/a | 2014 | 2014 |
| Subscribe | Subscribe | Subscribe | Application Hosting and Computing Services | IaaS | Subscribe | 2014 | 2014 |
| Subscribe | Subscribe | Subscribe | Secure Email Gateways (SEGs) | IaaS | Subscribe | 2019 | 2019 |
| Subscribe | Subscribe | Subscribe | Access and Identity Management (AIG) | IaaS | Subscribe | 2021 | 2021 |