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● BDO Unibank, a Finastra Misys Opics customer evaluated ION IT2 Treasury

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● Sunflower Bank, a Fiserv Signature Bank customer evaluated FIS Horizon

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● Florida State University, an Oracle PeopleSoft HCM customer evaluated Workday HCM

● Washington State University, a Workday Time customer evaluated UKG Pro Timekeeping

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● ASGC Group, an Oracle E-Business Suite customer evaluated Oracle Cloud ERP

● Harvard University, an Oracle PeopleSoft HCM customer evaluated Oracle Cloud HCM

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● Michelin, an e2open customer evaluated Oracle Transportation Management

● City of Richmond, VA, an Oracle E-Business Suite customer evaluated Tyler Munis ERP

● Zurich Insurance Group, a Guidewire ClaimCenter customer evaluated Duck Creek Claims

● Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

● City of Fresno, an Oracle PeopleSoft ERP customer evaluated Oracle Cloud ERP

● Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

● Southern Company, a Hitachi Ventyx FocalPoint customer evaluated AVEVA PI System

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● Ahold Delhaize USA, an Oracle Retail Merchandising customer evaluated SAP Retail Management

● First Citizens Bank, a Fiserv Signature Bank Platform customer evaluated FIS Core Banking

● Ivy Tech Community College, a RNL ScaleFunder customer evaluated Virtuous CRM

● First Horizon Bank, an nCino Loan Origination customer evaluated FIS Commercial Loan Servicing

● Deutsche Rentenversicherung Bund, a SAP S/4 HANA HCM customer evaluated SAP SuccessFactors Employee Central

Tracusa La Ruta Del Sol
Location
Carretera Leon Silao Km. 153 500,
Silao de la Victoria, 36270,
Mexico
Website
https://www.tracusa.com.mx/
Phone
52 4 7719 2335
Artw industry
Transportation
Employee
Revenue

Tracusa La Ruta Del Sol Technographics

Tracusa La Ruta Del Sol Technographics, Software Purchases, AI and Digital Transformation Initiatives

Discover the latest software purchases and digital transformation initiatives being undertaken by Tracusa La Ruta Del Sol and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 865 Tracusa La Ruta Del Sol employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.

During our research, we have identified that Tracusa La Ruta Del Sol has purchased the following applications: SendinBlue for Marketing Automation in 2022, Rackspace Cloud for Application Hosting and Computing Services in 2022 and the related IT decision-makers and key stakeholders.

Our database provides customer insight and contextual information on which enterprise applications and software systems Tracusa La Ruta Del Sol is running and its propensity to invest more and deepen its relationship with Brevo , Rackspace Technology , Choopa or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.

We have been analyzing Tracusa La Ruta Del Sol revenues, which have grown to $53.2 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Tracusa La Ruta Del Sol intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.

Tracusa La Ruta Del Sol Tech Stack and Enterprise Applications

Tracusa La Ruta Del Sol CRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Brevo Legacy SendinBlue Marketing Automation CRM n/a 2022 2022
In 2022 Tracusa La Ruta Del Sol implemented SendinBlue to provide Marketing Automation capabilities on its corporate website. The deployment centers on using SendinBlue for website level customer engagement, supporting marketing and customer communications for the Mexico based transportation operator. SendinBlue was configured to support on site contact capture and subscription management, contact list organization and segmentation, email campaign management, and automated email workflows consistent with Marketing Automation use cases. The implementation includes template management and campaign scheduling, and leverages SendinBlue reporting and deliverability features to monitor campaign execution. Operational ownership is concentrated in marketing and customer communications teams, with governance processes established for consent capture on the website, template approval, and subscription preference handling. The rollout is scoped to web initiated communications and email orchestration through SendinBlue, aligning the application, Tracusa La Ruta Del Sol, Marketing Automation and core marketing functions.
Tracusa La Ruta Del Sol IaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Rackspace Technology Legacy Rackspace Cloud Application Hosting and Computing Services IaaS n/a 2022 2022
In 2022, Tracusa La Ruta Del Sol implemented Rackspace Cloud to host its public website. The Rackspace Cloud deployment is categorized as Application Hosting and Computing Services and supports the company website as the primary customer facing digital presence and information channel. The implementation centers on provisioning Rackspace Cloud compute instances and managed hosting resources for web servers, load balancing and scalable content delivery. Rackspace Cloud was configured to provide object storage for media assets and to support standard web hosting modules such as HTTP serving, TLS termination and automated scaling. Operational scope covers Tracusa La Ruta Del Sol IT operations and web content teams, consolidating website operations on Rackspace Cloud for publishing, content updates and customer access workflows. The Rackspace Cloud environment interfaces with the company content management workflows, analytics instrumentation and contact forms, enabling centralized provisioning and incident monitoring. Governance and operational controls were organized around IT operations processes for monitoring, backups and security controls, with change management for website deployments and coordinated release procedures across operations and marketing. The Rackspace Cloud implementation established a single hosting and computing platform for Tracusa La Ruta Del Sol website operations, aligning hosting architecture with web publishing and customer engagement functions.
Application Hosting and Computing Services IaaS 2022 2022
Application Hosting and Computing Services IaaS 2021 2021
Content Delivery Network IaaS 2022 2022

IT Decision Makers and Key Stakeholders at Tracusa La Ruta Del Sol

First Name Last Name Title Function Department Email Phone
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Apps Being Evaluated by Tracusa La Ruta Del Sol Executives

APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Tracusa La Ruta Del Sol IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Tracusa La Ruta Del Sol digital transformation priorities and AI adoption trends.
Date Company Status Vendor Product Category Market
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FAQ - APPS RUN THE WORLD Tracusa La Ruta Del Sol Technographics
Tracusa La Ruta Del Sol is a Transportation organization based in Mexico, with around 865 employees and annual revenues of $53.2 million.
Tracusa La Ruta Del Sol operates a diverse technology stack with applications such as SendinBlue and Rackspace Cloud, covering areas like Marketing Automation and Application Hosting and Computing Services.
Tracusa La Ruta Del Sol has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as Brevo and Rackspace Technology.
Tracusa La Ruta Del Sol recently adopted applications including SendinBlue in 2022, Rackspace Cloud in 2022 and Choopa in 2022, highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Tracusa La Ruta Del Sol’s key decision makers and IT executives, available to Premium subscribers.
Our research team continuously updates Tracusa La Ruta Del Sol’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Tracusa La Ruta Del Sol technographics profile, including detailed breakdowns by category, vendor, and IT decision makers.