Traffective
Dachauer Strasse 90,
Grasbrunn, 85630,
Germany
Grasbrunn, 85630,
Germany
49 899 2131 0870
Professional Services
Traffective Technographics
Traffective Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Traffective and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 25 Traffective employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Traffective has purchased the following applications: Personio ATS for Applicant Tracking System in 2021, GumGum for Artificial Intelligence Marketing in 2020, Slack Connect for Collaboration in 2022 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Traffective is running and its propensity to invest more and deepen its relationship with Personio , GumGum , Salesforce or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Traffective revenues, which have grown to $2.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Traffective intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Traffective Tech Stack and Enterprise Applications
Traffective HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Personio | Legacy | Personio ATS | Applicant Tracking System | HCM | n/a | 2021 | 2021 |
In 2021, Traffective implemented Personio ATS as its Applicant Tracking System on its website. The Personio ATS instance is used directly on Traffective's careers pages to publish open roles, capture candidate applications, and maintain candidate profiles within a cloud hosted application. Deployment supports the companys small professional services HR and hiring team, centralizing applicant intake for recruiting and selection workflows.
Personio ATS at Traffective is configured to manage standard applicant tracking workflows, including application capture, candidate profile management, pipeline stage tracking, interview scheduling, and offer administration. Governance is organized around role based access and centralized candidate data to streamline recruiter and hiring manager collaboration, with hiring pipelines and status management established to align recruiting activities. The implementation positions Personio ATS as the single system of record for recruiting activities at Traffective, supporting end to end hiring coordination between HR and hiring managers.
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Traffective AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| GumGum | Legacy | GumGum | Artificial Intelligence Marketing | AI-Powered Application | n/a | 2020 | 2020 |
In 2020 Traffective implemented GumGum on its website, deploying the GumGum tag to enable contextual media and AI driven ad placement. Traffective is a 25 employee professional services firm and the GumGum deployment is classified as Artificial Intelligence Marketing, supporting Traffective marketing and digital advertising functions. The deployment is a client side web integration, with measurement and campaign configuration managed through the GumGum platform and console.
Functional capabilities in use align with common Artificial Intelligence Marketing workflows, including contextual advertising, automated content analysis to inform placement decisions, programmatic creative delivery and analytics dashboards for campaign monitoring. The integration surface is primarily the site tag feeding data into the GumGum platform, with operational ownership assigned to the marketing team for campaign setup, staged page activation and ongoing tag management, and governance focused on marketing workflow adjustments and console driven configuration for contextual targeting and measurement.
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Traffective Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Salesforce | Legacy | Slack Connect | Collaboration | Collaboration | n/a | 2022 | 2022 |
In 2022, Traffective implemented Slack Connect, deploying the Collaboration application from vendor Salesforce to support team messaging and external partner channels. Traffective Slack Connect Collaboration was adopted by the 25 person professional services firm to centralize real time communication and streamline external engagement.
The deployment is a cloud hosted Slack workspace configured for Slack Connect external channels alongside internal channels, with administrative controls for channel creation, guest access, direct messaging, and file sharing. Configuration prioritized channel architecture and notification routing to align collaboration workflows with client engagement and account activities.
Traffective uses Slack on their website to surface external inquiries into the Slack Connect workspace, creating a direct engagement path between web visitors and internal teams. Operational coverage spans core teams across the company, and governance includes workspace administration, channel naming conventions, and access controls to manage external partner connectivity.
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Traffective eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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eCommerce | eCommerce |
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2021 | 2021 |
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Traffective CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Digital Advertising Platform | CRM |
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2020 | 2020 |
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Digital Advertising Platform | CRM |
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2020 | 2020 |
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Digital Advertising Platform | CRM |
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2020 | 2020 |
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Traffective ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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IT Service Management | ITSM |
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2021 | 2021 |
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Traffective PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Transactional Email | PaaS |
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2016 | 2016 |
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Traffective IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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Traffective CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Secure Email Gateways (SEGs) | CyberSecurity |
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2022 | 2022 |
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IT Decision Makers and Key Stakeholders at Traffective
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Traffective Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Traffective IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Traffective digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD Traffective Technographics
Traffective is a Professional Services organization based in Germany,
with around 25 employees and annual revenues of $2.0 million.
Traffective operates a diverse technology stack with applications such as
Personio ATS, GumGum and Slack Connect,
covering areas like Applicant Tracking System, Artificial Intelligence Marketing and Collaboration.
Traffective has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Personio, GumGum and Salesforce.
Traffective recently adopted applications including
Slack Connect in 2022, SpamTitan Gateway in 2022 and Personio ATS in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Traffective’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Traffective’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Traffective technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.