Trend Micro
JR Shinjuku Miraina Tower, 4-1-6 Shinjuku, Shinjuku-ku,
Tokyo, 160-0022,
Japan
Tokyo, 160-0022,
Japan
81 3-4330-7600
Communications
Trend Micro Technographics
Trend Micro Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Trend Micro and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 6869 Trend Micro employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Trend Micro has purchased the following applications: OpenAI GPT-4 for Generative AI Platforms in 2023, Drift AI Chatbot for Chatbots and Conversational AI in 2021, Tableau for Analytics and BI in 2022 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Trend Micro is running and its propensity to invest more and deepen its relationship with OpenAI , Drift , LivePerson or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Trend Micro revenues, which have grown to $1.80 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Trend Micro intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Trend Micro Tech Stack and Enterprise Applications
AI Development
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| OpenAI | Legacy | OpenAI GPT-4 | Generative AI Platforms | AI Development | n/a | 2023 | 2023 |
In 2023, Trend Micro implemented OpenAI GPT-4 as part of a strategic adoption of Generative AI Platforms within its Applied Threat Intelligence organization. The implementation was driven by the Lead AI and Data Engineer and targeted production AI services that support multiple downstream applications used by over 50 team members and integrations reaching more than 5,000 enterprise users.
The deployed solution centered on a GPT-based application leveraging OpenAI GPT-4, ChatGPT and Davinci model access, with the LangChain framework used for agent orchestration. Functional modules implemented include Retrieval Augmented Generation, SQL Agents, Search Agents and Multi-Chain Agents, alongside pipelines for building and fine tuning open source foundational models such as LLaMa, Alpaca, Instruct-GPT and Falcon; a Python FastAPI backend was developed to handle large datasets and scale inference and data flows.
Data and MLOps infrastructure integrated Databricks, AWS SageMaker Studio and Mosaic ML for model development and training, and used Apache PySpark, AWS Athena, Glue Data Catalog, an AWS Data Lake, EMR, Kinesis and Firehose for streaming and batch pipelines. A data warehouse on AWS Redshift was implemented with sort and distribution optimization, runtime deployment used Elastic Beanstalk hosting on EC2 and S3, and CI CD pipelines were managed in Jenkins; a semantic layer was built using Semantic Ontology, RDF, SPARQL, OWL inference engines, Ontotext and GraphDB to enable efficient semantic queries and analytics.
Governance and operationalization were formalized through a new MLOps framework that structured model lifecycle, CI CD and deployment processes, and the engineering team led training and production deployment of LLMs. Explicit outcomes reported in the implementation include an exploit prediction capability achieving 81 percent accuracy, documented AWS resource optimization and cost savings from centralized resource management, and support for large scale events including infrastructure that hosted over 1,000 Capture the Flag teams.
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AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Drift | Legacy | Drift AI Chatbot | Chatbots and Conversational AI | AI-Powered Application | n/a | 2021 | 2021 |
In 2021 Trend Micro implemented Drift AI Chatbot on its public website, deploying the Drift AI Chatbot application in the Chatbots and Conversational AI category to support website customer engagement and lead qualification. The implementation targets conversational engagement across marketing, sales, and support functions and is visibly embedded in site-level visitor interactions rather than as a background service.
The deployment centers on conversational interface capabilities including automated response flows, lead capture and qualification workflows, scripted escalation to human agents, and runtime conversation management consistent with Chatbots and Conversational AI deployments. Operational ownership is aligned with digital marketing and customer support teams who manage conversation content, training data and operational governance, enabling consistent conversational policy and staged rollout across web pages.
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Chatbots and Conversational AI | AI-Powered Application |
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2011 | 2011 |
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Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Tableau Software | Legacy | Tableau | Analytics and BI | Analytics and BI | n/a | 2022 | 2022 |
In 2022, Trend Micro deployed Tableau as part of its Analytics and BI presence on its public website. The deployment embeds Tableau visualizations and interactive dashboards to surface analytics directly through Trend Micro's web properties.
The Tableau implementation centers on web embedded analytics, dashboard authoring, and self service reporting capabilities common to Analytics and BI platforms. Configurations emphasize interactive charting, filtering, drill down exploration, and scheduled data refresh for web hosted reports.
Operational scope is the company website, providing web access to analytical views for external visitors and internal users who consume site hosted reports. Governance and content publication workflows coordinate dashboard visibility and access, integrating analytics publication into web content management practices.
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
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|
|
Audio Video and Web Conferencing | Collaboration |
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2017 | 2017 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
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|
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Digital Asset Management | Content Management |
|
2017 | 2017 |
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Digital Signing | Content Management |
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2021 | 2021 |
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eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
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|
|
Personalization and Product Recommendations | eCommerce |
|
2014 | 2014 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Account Based Marketing | CRM |
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2022 | 2022 |
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Account Based Marketing | CRM |
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2023 | 2023 |
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Customer Analytics | CRM |
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2014 | 2014 |
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Customer Experience | CRM |
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2017 | 2017 |
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Digital Advertising Platform | CRM |
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2012 | 2012 |
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Digital Advertising Platform | CRM |
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2013 | 2013 |
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Digital Advertising Platform | CRM |
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2012 | 2012 |
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Digital Advertising Platform | CRM |
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2016 | 2016 |
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Digital Advertising Platform | CRM |
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2012 | 2012 |
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Lead Generation | CRM |
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2024 | 2024 |
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Marketing Analytics | CRM |
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2014 | 2014 |
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Marketing Analytics | CRM |
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2012 | 2012 |
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Marketing Analytics | CRM |
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2015 | 2015 |
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Marketing Analytics | CRM |
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2015 | 2015 |
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Marketing Analytics | CRM |
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2011 | 2011 |
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Marketing Automation | CRM |
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2022 | 2022 |
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Marketing Automation | CRM |
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2014 | 2014 |
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Marketing Automation | CRM |
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2011 | 2011 |
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Marketing Automation | CRM |
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2015 | 2015 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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Tag Management | CRM |
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2016 | 2016 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Performance Management | ITSM |
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2015 | 2015 |
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Application Performance Management | ITSM |
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2021 | 2021 |
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IT Service Management | ITSM |
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2018 | 2018 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
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|
Transactional Email | PaaS |
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2022 | 2022 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
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Application Hosting and Computing Services | IaaS |
|
2014 | 2014 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Backup as a Service (BaaS) | IaaS |
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2023 | 2023 |
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Cloud Storage | IaaS |
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2017 | 2017 |
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Content Delivery Network | IaaS |
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2014 | 2014 |
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Content Delivery Network | IaaS |
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2014 | 2014 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Database Management, Open-Source Database | IaaS |
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2022 | 2022 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
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Application Security (AppSec) | CyberSecurity |
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2019 | 2019 |
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IT Decision Makers and Key Stakeholders at Trend Micro
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Trend Micro Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Trend Micro IT executives and key decision makers. This section highlights Trend Micro's latest recorded technology evaluations, including Microsoft Azure AI Platform for ML and Data Science Platforms on 2025-09-26, Amazon Bedrock for API Management on 2025-09-26, and Infor VISUAL for Manufacturing ERP on 2024-05-28. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Trend Micro digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD Trend Micro Technographics
Trend Micro is a Communications organization based in Japan,
with around 6869 employees and annual revenues of $1.80 billion.
Trend Micro operates a diverse technology stack with applications such as
OpenAI GPT-4, Drift AI Chatbot and Tableau,
covering areas like Generative AI Platforms, Chatbots and Conversational AI and Analytics and BI.
Trend Micro has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as OpenAI, Drift and Tableau Software.
Trend Micro recently adopted applications including
LIX Platform in 2024, OpenAI GPT-4 in 2023 and 6sense Account Engagement Platform in 2023,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Trend Micro’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Trend Micro’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Trend Micro technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.