Truebell Marketing & Trading
Industrial AreaIndustrial Area 13,
Sharjah, n/a,
United Arab Emirates
Sharjah, n/a,
United Arab Emirates
971 6 5342111
Distribution
Truebell Marketing & Trading Technographics
Truebell Marketing & Trading Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Truebell Marketing & Trading and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 600 Truebell Marketing & Trading employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Truebell Marketing & Trading has purchased the following applications: SAP S/4HANA Cloud for ERP Financial in 2016, Cisco Webex Meetings for Audio Video and Web Conferencing in 2020, SendinBlue for Marketing Automation in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Truebell Marketing & Trading is running and its propensity to invest more and deepen its relationship with SAP , Cisco Systems , Microsoft or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Truebell Marketing & Trading revenues, which have grown to $300.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Truebell Marketing & Trading intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Truebell Marketing & Trading Tech Stack and Enterprise Applications
Truebell Marketing & Trading ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP S/4HANA Cloud | ERP Financial | ERP | n/a | 2016 | 2017 |
In 2016, Truebell Marketing & Trading implemented SAP S/4HANA Cloud. The deployment targeted ERP Financial capabilities and was provisioned on SAP HANA Enterprise Cloud as a private managed cloud, with systems maintained by the SAP team and end-to-end security and data protection explicitly managed in the cloud environment.
The SAP S/4HANA Cloud implementation focused on core financial modules typical of ERP Financial deployments, including general ledger and accounting, accounts payable and receivable workflows, controlling and financial close processes, and centralized master data for finance. Configuration emphasized streamlined financial posting flows, period-end close orchestration, and role-based financial reporting to simplify business processes across the distribution business.
Operational coverage was centered on Truebell’s finance and accounting functions within the United Arab Emirates, supporting the company’s distribution operations and its approximately 600 employees. The solution was integrated into operational back-office processes to support end-to-end order to cash and procure to pay financial workflows, while SAP retained operational responsibility for platform maintenance in the managed cloud.
Governance was implemented through vendor-managed operational controls and cloud security practices, with SAP as the system owner for maintenance and data protection. Explicit outcomes stated by the project include simplified business processes, a better total cost of ownership through SAP HANA Enterprise Cloud, and end-to-end security and data protection in a private managed cloud for SAP S/4HANA Cloud.
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Truebell Marketing & Trading Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Cisco Systems | Legacy | Cisco Webex Meetings | Audio Video and Web Conferencing | Collaboration | n/a | 2020 | 2020 |
In 2020, Truebell Marketing & Trading deployed Cisco Webex Meetings as their Audio Video and Web Conferencing solution. Cisco Webex Meetings is embedded on the Truebell public website to enable browser-based meeting joins and externally accessible conference sessions for partner and customer interactions.
Deployment reflects a web-embedded architecture, with meeting initiation and join flows surfaced through website widgets and direct join links. Functional capabilities in use are consistent with Audio Video and Web Conferencing platforms, including real-time HD video, audio bridging, screen sharing, meeting recording, scheduling and host controls, and browser-based client support.
Operational coverage connects external customer engagement with internal collaboration workflows, aligning Cisco Webex Meetings with sales engagement and supplier coordination use cases. Governance for this class of deployment typically centers on centralized meeting administration and policy configuration managed by IT, including user provisioning and host permission settings common to Audio Video and Web Conferencing implementations.
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Collaboration | Collaboration |
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2020 | 2020 |
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Truebell Marketing & Trading CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Brevo | Legacy | SendinBlue | Marketing Automation | CRM | n/a | 2021 | 2021 |
In 2021 Truebell Marketing & Trading deployed SendinBlue as its Marketing Automation solution on the corporate website to centralize website-driven email capture and campaign delivery. The implementation concentrated on embedding SendinBlue forms and tracking on public-site pages to convert web traffic into managed contacts and subscription lists for ongoing outreach.
Configuration work focused on standard Marketing Automation capabilities, including web form capture, contact list management, template-based email campaigns, and automated workflows for welcome and nurture messaging. SendinBlue was used to author and schedule campaigns and to maintain segmented contact lists, aligning campaign workflows with the marketing calendar and content pipeline.
Integration scope was explicitly website-centered, leveraging embedded forms and the application’s inbound email and tracking capabilities to feed captured contacts into SendinBlue for campaign orchestration. Operational coverage emphasized marketing and customer engagement functions supporting Truebell’s UAE-facing channels, with campaign reporting and engagement tracking handled within the SendinBlue environment.
Governance and operational process adjustments were organized around marketing operations, instituting list hygiene, segmentation rules, and campaign approval workflows within SendinBlue. The rollout prioritized consistent opt-in capture on the website, centralized campaign orchestration through SendinBlue, and ongoing management of contact segmentation and automated message flows.
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Truebell Marketing & Trading IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at Truebell Marketing & Trading
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Truebell Marketing & Trading Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Truebell Marketing & Trading IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Truebell Marketing & Trading digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Truebell Marketing & Trading Technographics
Truebell Marketing & Trading is a Distribution organization based in United Arab Emirates,
with around 600 employees and annual revenues of $300.0 million.
Truebell Marketing & Trading operates a diverse technology stack with applications such as
SAP S/4HANA Cloud, Cisco Webex Meetings and SendinBlue,
covering areas like ERP Financial, Audio Video and Web Conferencing and Marketing Automation.
Truebell Marketing & Trading has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as SAP, Cisco Systems and Brevo.
Truebell Marketing & Trading recently adopted applications including
SendinBlue in 2021, Cisco Webex Meetings in 2020 and Microsoft 365 in 2020,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Truebell Marketing & Trading’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Truebell Marketing & Trading’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Truebell Marketing & Trading technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.